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Nanobébé enlisted the help of Coyne to introduce the nanobébé brand and its line of infant feeding essentials to consumers in the United States, with a spotlight on the company’s Breastmilk Bottle, the first and only baby bottle designed to preserve essential breast milk nutrients. Coyne developed and executed a comprehensive launch program, including a nationwide media relations campaign, deskside meetings with key parenting media and a celebrity seeding program.