Nature's Harvest

Nature’s Harvest^® bread brought excitement to a relatively dry category with the sponsorship of the Pixar movie, “Finding Dory,” to help raise awareness for the brand as an “easy choice for whole grains.”

Coyne enlisted the expertise of registered dietitian Heidi Diller to take the “Finding Dory” excitement to a new level for the brand with the creation of “Finding Dory”-inspired recipes. The program encouraged parents and their children to make recipes like The PB & Jellyfish Sandwich and taste the baked with whole grain goodness for themselves. The initiative included a nationwide media outreach campaign and blogger engagement.