Coyne was called upon by Nature’s Recipe to help mitigate a pet food recall. We worked closely in tandem with the internal team at Del Monte and the FDA to coordinate and execute a voluntary recall. Comprehensive messaging, press releases and statements were developed and news of the recall was issued in less than 12 hours. A targeted media strategy ensured that the news was widely distributed and contained key messaging. The recall was executed with minimal impact to the brand. Media covered the situation without tying the brand to other larger, unrelated pet food recalls.

  • Quaker State
  • National Confectioners Association
  • Graco
  • Pup-Peroni
  • Harlem Globetrotters
  • USA TODAY Sports Media Group
  • The University of Virginia Darden School of Business
  • Fiat Chrysler Automobiles
  • Lane Bryant
  • Harley-Davidson
  • Yahoo Sports
  • Milk-Bone
  • Eggland's Best
  • Cayman Islands
  • Humana
  • Newman's Own Foundation
  • GE Water
  • Courvoisier
  • IMAX
  • Mini Oreo
  • Mary Kay
  • Candy Land
  • Zoetis
  • NFL Players Association
  • Stryker
  • Playmobil
  • Tough Mudder
  • NUK
  • ChapStick
  • WebMD
  • Disney Parks & Resorts
  • Banfield Pet Hospital
  • VF Corporation
  • MLB Players Association
  • Entenmann's
  • Mike & Ike
  • Hard Rock International
  • United States Golf Association
  • Advil
  • BASF
  • Allergan
  • PEEPS
  • Chunky
  • ESPN
  • Accuweather
  • CeraVe
  • UPS
  • Preparation H
  • Bosch
  • Novartis
  • Del Monte
  • Pfizer Legal Alliance
  • VTech
  • AOL Engadget
  • Owens Corning
  • Cheerios
  • Cartoon Network
  • Outrigger Resorts
  • Goodyear Tire & Rubber Company
  • Arby's Foundation
  • Heathrow International Airport
  • Mohegan Sun
  • Murad
  • Burger King
  • Bayer Animal Health
  • Cardinal Health
  • Babies"R"Us
  • The Container Store
  • Seventh Generation
  • South African Tourism
  • Daytona International Speedway
  • Telemundo
  • BMW
  • BD
  • Quest Diagnostics
  • Salix
  • USA Swimming Foundation
  • Timberland
  • Red Bull Arena
  • IRONMAN
  • BabyCenter
  • Pennzoil
  • Hong Kong Tourism Board
  • Red Robin Gourmet Burgers & Brews
  • National Canine Research Council
  • Casio
  • Perdue
  • Longines
  • Shell Rotella
  • Meow Mix
  • Reef
  • USTA
  • Pacira
  • Crayola
  • Pillsbury
  • Lifetime Digital
  • Chiquita
  • Penn Medicine