Coyne was called upon by Nature’s Recipe to help mitigate a pet food recall. We worked closely in tandem with the internal team at Del Monte and the FDA to coordinate and execute a voluntary recall. Comprehensive messaging, press releases and statements were developed and news of the recall was issued in less than 12 hours. A targeted media strategy ensured that the news was widely distributed and contained key messaging. The recall was executed with minimal impact to the brand. Media covered the situation without tying the brand to other larger, unrelated pet food recalls.

  • NUK
  • Tough Mudder
  • ESPN
  • Heathrow International Airport
  • Eggland's Best
  • PEEPS
  • Quaker State
  • IRONMAN
  • Bosch
  • Owens Corning
  • Crayola
  • USA Swimming Foundation
  • VTech
  • BMW
  • Fiat Chrysler Automobiles
  • Mike & Ike
  • USA TODAY Sports Media Group
  • Bayer Animal Health
  • Lane Bryant
  • Outrigger Resorts
  • Cardinal Health
  • AOL Engadget
  • Salix
  • Shell Rotella
  • United States Golf Association
  • South African Tourism
  • National Confectioners Association
  • Mohegan Sun
  • MLB Players Association
  • Babies"R"Us
  • Pfizer Legal Alliance
  • Red Robin Gourmet Burgers & Brews
  • Milk-Bone
  • Newman's Own Foundation
  • Cayman Islands
  • National Canine Research Council
  • Daytona International Speedway
  • Novartis
  • Pillsbury
  • Meow Mix
  • Arby's Foundation
  • GE Water
  • BD
  • Yahoo Sports
  • Pennzoil
  • Banfield Pet Hospital
  • Timberland
  • Preparation H
  • NFL Players Association
  • The University of Virginia Darden School of Business
  • Chiquita
  • Chunky
  • Mary Kay
  • Graco
  • Humana
  • WebMD
  • Quest Diagnostics
  • CeraVe
  • Disney Parks & Resorts
  • Cartoon Network
  • Lifetime Digital
  • Zoetis
  • Harley-Davidson
  • Goodyear Tire & Rubber Company
  • Red Bull Arena
  • Longines
  • Allergan
  • Advil
  • Pacira
  • Playmobil
  • Hong Kong Tourism Board
  • The Container Store
  • Mini Oreo
  • Stryker
  • Burger King
  • Del Monte
  • Accuweather
  • Harlem Globetrotters
  • Casio
  • BabyCenter
  • Penn Medicine
  • Telemundo
  • Entenmann's
  • Seventh Generation
  • IMAX
  • Murad
  • Hard Rock International
  • Pup-Peroni
  • VF Corporation
  • Perdue
  • Courvoisier
  • UPS
  • Cheerios
  • USTA
  • BASF
  • Reef
  • ChapStick
  • Candy Land