Coyne delivered winning seasons of media coverage for New York Yankees Steakhouse, while positioning the concept’s two locations as a must-visit, fine-dining for every athlete, celebrity, foodie and Yankee fan. To take advantage of in-house media on game days, Coyne PR invited press that were known Yankee fans into the restaurant to dine prior to Yankee games. In addition, the team coordinated food drops to network broadcast booths, where games are called live, for on-air talent and their crews. To reach media outside of the stadium, Coyne PR traveled NYY Steak’s executive chef to the Hearst Building cafeteria, where he served as a “guest chef” for the day and cooked for national magazine editors and reporters.