NFL Players, Inc., the licensing and marketing arm of the NFL Players Association, looked to Coyne PR to promote and help execute various aspects of its annual NFLPA Rookie Premiere, an event that brings the NFL’s top rookies selected each year together for the first time to learn the “business of football,” including brand building, the power of marketing and endorsements. Coyne has also supported the NFLPA with advertising. We created an ongoing B2B campaign across print and digital that aims to match players’ off-field interests with brands and products who want to tap into the marketing power of NFL players.

  • Shell Rotella
  • Mohegan Sun
  • Mini Oreo
  • Cartoon Network
  • Cheerios
  • Humana
  • Del Monte
  • CeraVe
  • Cardinal Health
  • Crayola
  • Murad
  • Banfield Pet Hospital
  • ChapStick
  • BMW
  • Pup-Peroni
  • ESPN
  • Goodyear Tire & Rubber Company
  • Pennzoil
  • Reef
  • National Confectioners Association
  • Seventh Generation
  • NUK
  • Salix
  • IMAX
  • The Container Store
  • Lane Bryant
  • Advil
  • Newman's Own Foundation
  • USA TODAY Sports Media Group
  • Red Robin Gourmet Burgers & Brews
  • NFL Players Association
  • Courvoisier
  • Owens Corning
  • MLB Players Association
  • Lifetime Digital
  • Timberland
  • South African Tourism
  • Longines
  • Entenmann's
  • Tough Mudder
  • VTech
  • Perdue
  • Hard Rock International
  • Novartis
  • National Canine Research Council
  • Cayman Islands
  • VF Corporation
  • Chunky
  • Bosch
  • BD
  • Outrigger Resorts
  • Quest Diagnostics
  • Graco
  • UPS
  • Bayer Animal Health
  • Accuweather
  • Hong Kong Tourism Board
  • Mike & Ike
  • Burger King
  • Babies"R"Us
  • Playmobil
  • Chiquita
  • USA Swimming Foundation
  • Daytona International Speedway
  • Zoetis
  • Disney Parks & Resorts
  • Casio
  • Milk-Bone
  • BASF
  • Arby's Foundation
  • Harley-Davidson
  • Harlem Globetrotters
  • WebMD
  • GE Water
  • BabyCenter
  • Stryker
  • AOL Engadget
  • USTA
  • Penn Medicine
  • United States Golf Association
  • Fiat Chrysler Automobiles
  • Preparation H
  • Candy Land
  • Pfizer Legal Alliance
  • Quaker State
  • Mary Kay
  • PEEPS
  • Pillsbury
  • Allergan
  • Telemundo
  • Heathrow International Airport
  • Yahoo Sports
  • The University of Virginia Darden School of Business
  • Meow Mix
  • Red Bull Arena
  • Eggland's Best
  • IRONMAN
  • Pacira