NFL Players, Inc., the licensing and marketing arm of the NFL Players Association, looked to Coyne PR to promote and help execute various aspects of its annual NFLPA Rookie Premiere, an event that brings the NFL’s top rookies selected each year together for the first time to learn the “business of football,” including brand building, the power of marketing and endorsements. Coyne has also supported the NFLPA with advertising. We created an ongoing B2B campaign across print and digital that aims to match players’ off-field interests with brands and products who want to tap into the marketing power of NFL players.

  • Newman's Own Foundation
  • Crayola
  • Lifetime Digital
  • BMW
  • ESPN
  • BabyCenter
  • Zoetis
  • NFL Players Association
  • BASF
  • Pennzoil
  • Salix
  • Telemundo
  • Shell Rotella
  • Red Robin Gourmet Burgers & Brews
  • Cardinal Health
  • Owens Corning
  • Banfield Pet Hospital
  • MLB Players Association
  • United States Golf Association
  • Allergan
  • The Container Store
  • USA Swimming Foundation
  • Cheerios
  • Accuweather
  • Disney Parks & Resorts
  • National Confectioners Association
  • Perdue
  • GE Water
  • Bosch
  • Longines
  • USA TODAY Sports Media Group
  • Babies"R"Us
  • Graco
  • Quaker State
  • Playmobil
  • Harley-Davidson
  • Cayman Islands
  • Meow Mix
  • Novartis
  • Candy Land
  • Quest Diagnostics
  • VF Corporation
  • CeraVe
  • The University of Virginia Darden School of Business
  • Outrigger Resorts
  • Chunky
  • National Canine Research Council
  • ChapStick
  • USTA
  • South African Tourism
  • Pup-Peroni
  • IMAX
  • PEEPS
  • Arby's Foundation
  • Hard Rock International
  • Chiquita
  • IRONMAN
  • Humana
  • Seventh Generation
  • Burger King
  • Courvoisier
  • NUK
  • Del Monte
  • Mary Kay
  • Hong Kong Tourism Board
  • Entenmann's
  • Harlem Globetrotters
  • Pacira
  • Red Bull Arena
  • Tough Mudder
  • Pillsbury
  • VTech
  • Preparation H
  • Fiat Chrysler Automobiles
  • Cartoon Network
  • Stryker
  • Goodyear Tire & Rubber Company
  • Mini Oreo
  • AOL Engadget
  • Pfizer Legal Alliance
  • Bayer Animal Health
  • WebMD
  • Daytona International Speedway
  • Timberland
  • Heathrow International Airport
  • Lane Bryant
  • Casio
  • Reef
  • Mohegan Sun
  • Murad
  • Milk-Bone
  • BD
  • UPS
  • Mike & Ike
  • Penn Medicine
  • Yahoo Sports
  • Advil
  • Eggland's Best