NFL Players, Inc., the licensing and marketing arm of the NFL Players Association, looked to Coyne PR to promote and help execute various aspects of its annual NFLPA Rookie Premiere, an event that brings the NFL’s top rookies selected each year together for the first time to learn the “business of football,” including brand building, the power of marketing and endorsements. Coyne has also supported the NFLPA with advertising. We created an ongoing B2B campaign across print and digital that aims to match players’ off-field interests with brands and products who want to tap into the marketing power of NFL players.

  • Cardinal Health
  • Mohegan Sun
  • BD
  • Hong Kong Tourism Board
  • Cayman Islands
  • Bosch
  • Harley-Davidson
  • Murad
  • GE Water
  • VTech
  • Telemundo
  • ChapStick
  • National Confectioners Association
  • The Container Store
  • PEEPS
  • Eggland's Best
  • Pup-Peroni
  • Advil
  • Quest Diagnostics
  • IMAX
  • The University of Virginia Darden School of Business
  • Graco
  • Timberland
  • Novartis
  • Preparation H
  • UPS
  • Red Robin Gourmet Burgers & Brews
  • Entenmann's
  • BASF
  • Courvoisier
  • BMW
  • Owens Corning
  • National Canine Research Council
  • Heathrow International Airport
  • Casio
  • Allergan
  • Quaker State
  • Accuweather
  • Pillsbury
  • Penn Medicine
  • Zoetis
  • BabyCenter
  • Babies"R"Us
  • USTA
  • USA TODAY Sports Media Group
  • Reef
  • Bayer Animal Health
  • Mini Oreo
  • Chunky
  • Banfield Pet Hospital
  • Burger King
  • Yahoo Sports
  • Red Bull Arena
  • Chiquita
  • Cheerios
  • Pennzoil
  • Arby's Foundation
  • USA Swimming Foundation
  • Tough Mudder
  • Fiat Chrysler Automobiles
  • Pacira
  • Goodyear Tire & Rubber Company
  • ESPN
  • Seventh Generation
  • CeraVe
  • NUK
  • MLB Players Association
  • NFL Players Association
  • Lane Bryant
  • Longines
  • Del Monte
  • VF Corporation
  • Hard Rock International
  • IRONMAN
  • Mary Kay
  • Harlem Globetrotters
  • United States Golf Association
  • Mike & Ike
  • Salix
  • Lifetime Digital
  • Humana
  • WebMD
  • Milk-Bone
  • Candy Land
  • Playmobil
  • Crayola
  • Shell Rotella
  • Pfizer Legal Alliance
  • Disney Parks & Resorts
  • Daytona International Speedway
  • Newman's Own Foundation
  • AOL Engadget
  • South African Tourism
  • Meow Mix
  • Perdue
  • Cartoon Network
  • Stryker
  • Outrigger Resorts