NFL Players, Inc., the licensing and marketing arm of the NFL Players Association, looked to Coyne PR to promote and help execute various aspects of its annual NFLPA Rookie Premiere, an event that brings the NFL’s top rookies selected each year together for the first time to learn the “business of football,” including brand building, the power of marketing and endorsements. Coyne has also supported the NFLPA with advertising. We created an ongoing B2B campaign across print and digital that aims to match players’ off-field interests with brands and products who want to tap into the marketing power of NFL players.