NFL Players, Inc., the licensing and marketing arm of the NFL Players Association, looked to Coyne PR to promote and help execute various aspects of its annual NFLPA Rookie Premiere, an event that brings the NFL’s top rookies selected each year together for the first time to learn the “business of football,” including brand building, the power of marketing and endorsements. Coyne has also supported the NFLPA with advertising. We created an ongoing B2B campaign across print and digital that aims to match players’ off-field interests with brands and products who want to tap into the marketing power of NFL players.

  • South African Tourism
  • Penn Medicine
  • WebMD
  • BASF
  • Harlem Globetrotters
  • Arby's Foundation
  • Cartoon Network
  • Banfield Pet Hospital
  • Longines
  • Pillsbury
  • Hard Rock International
  • Lane Bryant
  • Pfizer Legal Alliance
  • BD
  • Courvoisier
  • Burger King
  • IMAX
  • Quaker State
  • NFL Players Association
  • Crayola
  • Del Monte
  • Babies"R"Us
  • The Container Store
  • IRONMAN
  • Heathrow International Airport
  • Bayer Animal Health
  • Red Bull Arena
  • Disney Parks & Resorts
  • Playmobil
  • Eggland's Best
  • Red Robin Gourmet Burgers & Brews
  • Quest Diagnostics
  • Pennzoil
  • Outrigger Resorts
  • Allergan
  • Accuweather
  • Owens Corning
  • Pup-Peroni
  • VF Corporation
  • Milk-Bone
  • The University of Virginia Darden School of Business
  • Meow Mix
  • Cayman Islands
  • Cardinal Health
  • Hong Kong Tourism Board
  • Yahoo Sports
  • Casio
  • ChapStick
  • Pacira
  • USTA
  • Stryker
  • AOL Engadget
  • Entenmann's
  • Cheerios
  • Mohegan Sun
  • CeraVe
  • BMW
  • Chiquita
  • Newman's Own Foundation
  • Seventh Generation
  • USA Swimming Foundation
  • Telemundo
  • Mini Oreo
  • Candy Land
  • Timberland
  • MLB Players Association
  • National Confectioners Association
  • Fiat Chrysler Automobiles
  • BabyCenter
  • USA TODAY Sports Media Group
  • Reef
  • Mike & Ike
  • National Canine Research Council
  • Graco
  • PEEPS
  • Lifetime Digital
  • VTech
  • Bosch
  • Novartis
  • Harley-Davidson
  • Tough Mudder
  • ESPN
  • UPS
  • NUK
  • United States Golf Association
  • Mary Kay
  • Murad
  • Preparation H
  • Zoetis
  • Goodyear Tire & Rubber Company
  • Salix
  • Chunky
  • GE Water
  • Advil
  • Shell Rotella
  • Daytona International Speedway
  • Perdue
  • Humana