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NFL Players Association

NFL Players, Inc., the licensing and marketing arm of the NFL Players Association, looked to Coyne PR to promote and help execute its annual NFLPA Rookie Premiere, an event that brings the NFL’s top rookies together to learn the “business of football,” including the power of marketing and endorsements.

Coyne also created a B2B advertising campaign to promote players and their unique personalities to brands and marketers. Print and digital ads that ran in Sports Business Journal, License Global, ADWEEK and interstitials on LinkedIn drove to a gamified landing page where marketers could begin the process of selecting the types of NFL players that may fit their brands.