NFL Players, Inc., the licensing and marketing arm of the NFL Players Association, looked to Coyne PR to promote and help execute various aspects of its annual NFLPA Rookie Premiere, an event that brings the NFL’s top rookies selected each year together for the first time to learn the “business of football,” including brand building, the power of marketing and endorsements. Coyne has also supported the NFLPA with advertising. We created an ongoing B2B campaign across print and digital that aims to match players’ off-field interests with brands and products who want to tap into the marketing power of NFL players.

  • Graco
  • VF Corporation
  • Tough Mudder
  • Red Robin Gourmet Burgers & Brews
  • BMW
  • Pfizer Legal Alliance
  • Penn Medicine
  • Salix
  • Cardinal Health
  • USTA
  • PEEPS
  • Burger King
  • UPS
  • Milk-Bone
  • Pup-Peroni
  • Outrigger Resorts
  • Seventh Generation
  • Candy Land
  • AOL Engadget
  • Cartoon Network
  • The Container Store
  • Entenmann's
  • Longines
  • Pennzoil
  • Accuweather
  • Bayer Animal Health
  • Mini Oreo
  • Bosch
  • BabyCenter
  • Newman's Own Foundation
  • Pacira
  • Yahoo Sports
  • CeraVe
  • Cayman Islands
  • VTech
  • MLB Players Association
  • Babies"R"Us
  • BASF
  • ESPN
  • Pillsbury
  • IRONMAN
  • Advil
  • Red Bull Arena
  • Meow Mix
  • Casio
  • IMAX
  • Murad
  • National Confectioners Association
  • Goodyear Tire & Rubber Company
  • Harley-Davidson
  • Crayola
  • Telemundo
  • Chiquita
  • Daytona International Speedway
  • Owens Corning
  • National Canine Research Council
  • Shell Rotella
  • Eggland's Best
  • Heathrow International Airport
  • Hard Rock International
  • BD
  • Allergan
  • WebMD
  • Mohegan Sun
  • Zoetis
  • Hong Kong Tourism Board
  • Arby's Foundation
  • Stryker
  • USA Swimming Foundation
  • Banfield Pet Hospital
  • Del Monte
  • Mary Kay
  • Cheerios
  • Playmobil
  • Fiat Chrysler Automobiles
  • ChapStick
  • Disney Parks & Resorts
  • Novartis
  • United States Golf Association
  • NUK
  • Lifetime Digital
  • USA TODAY Sports Media Group
  • Mike & Ike
  • Perdue
  • Reef
  • Preparation H
  • Quest Diagnostics
  • NFL Players Association
  • Humana
  • The University of Virginia Darden School of Business
  • Quaker State
  • Lane Bryant
  • GE Water
  • South African Tourism
  • Timberland
  • Courvoisier
  • Chunky
  • Harlem Globetrotters