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Omeprazole ODT

Perrigo Company plc, manufacturer of store brand OTC healthcare products, charged Coyne PR with generating awareness and educating consumers about the launch of its innovation, Omeprazole Orally Disintegrating Tablets (ODT) — the first and only form of the medicine to treat frequent heartburn that melts in the mouth without water. Coyne PR activated a multi-phased consumer PR campaign that spanned relevant touchpoints to ultimately score a touchdown with media and consumers.