ONEHOPE, in collaboration with Rob Mondavi Jr., creates award-winning wines each with a measurable social impact. Although the brand maintains a network of entrepreneurial brand ambassadors and is distributed nationally, its story was not widely known. The Coyne team has used strategic events, press tours and media outreach to help raise the brand’s profile, without losing focus of the company’s philanthropic commitment.

ONEHOPE Wine challenged Coyne PR to help the brand “win” holiday by raising awareness, and thus sales figures, for the brand’s gift box options and Glitter Edition varietals, while touting the brand’s philanthropic commitment.