Penn Medicine turned to Coyne PR to gain a better understanding of the social media landscape for academic health centers, with the potential to put a bulls-eye around under-leveraged areas that could be owned solely by Penn Medicine. Coyne conducted a detailed analysis and produced a report which assessed the social media offerings of competing academic medical centers, with a specific eye toward the tone, frequency and engagement that each channel provided. In addition to providing perspective on each center independently, the report also provided a cross-academic center analysis of how each institution stacked up against each other within a given channel.

  • Advil
  • Pacira
  • Pfizer Legal Alliance
  • Telemundo
  • Cartoon Network
  • Longines
  • Bosch
  • Yahoo Sports
  • ESPN
  • Courvoisier
  • Harlem Globetrotters
  • Del Monte
  • BASF
  • NFL Players Association
  • Salix
  • Casio
  • GE Water
  • Eggland's Best
  • Cardinal Health
  • Timberland
  • Novartis
  • Goodyear Tire & Rubber Company
  • National Confectioners Association
  • South African Tourism
  • Pillsbury
  • Lifetime Digital
  • ChapStick
  • WebMD
  • Playmobil
  • Accuweather
  • Tough Mudder
  • Newman's Own Foundation
  • NUK
  • Quaker State
  • Shell Rotella
  • Humana
  • AOL Engadget
  • The Container Store
  • Cayman Islands
  • CeraVe
  • Owens Corning
  • Penn Medicine
  • Perdue
  • Mary Kay
  • Pup-Peroni
  • Outrigger Resorts
  • BabyCenter
  • Seventh Generation
  • Murad
  • Milk-Bone
  • Arby's Foundation
  • VF Corporation
  • Zoetis
  • USTA
  • Banfield Pet Hospital
  • United States Golf Association
  • BMW
  • MLB Players Association
  • Cheerios
  • PEEPS
  • USA Swimming Foundation
  • Hard Rock International
  • USA TODAY Sports Media Group
  • Mike & Ike
  • Heathrow International Airport
  • Crayola
  • Mini Oreo
  • Bayer Animal Health
  • Quest Diagnostics
  • IRONMAN
  • Candy Land
  • Chiquita
  • VTech
  • Red Robin Gourmet Burgers & Brews
  • Hong Kong Tourism Board
  • Mohegan Sun
  • Lane Bryant
  • Chunky
  • Entenmann's
  • National Canine Research Council
  • Burger King
  • BD
  • Harley-Davidson
  • Pennzoil
  • Preparation H
  • Disney Parks & Resorts
  • Reef
  • Red Bull Arena
  • The University of Virginia Darden School of Business
  • Fiat Chrysler Automobiles
  • Graco
  • Stryker
  • Daytona International Speedway
  • Allergan
  • Meow Mix
  • Babies"R"Us
  • UPS
  • IMAX