For the world’s largest supplier of store brand infant formula, Coyne took an insights-driven, multi-layered approach to reaching new moms, developing campaigns on return-to-work moms, advice from second-time moms to first-time moms, and creating the Pulse of Pediatricians, a survey of pediatricians on the most common questions new moms ask about their babies’ health and well-being. An array of experts, content creators, bloggers and other key influencers drove awareness for Perrigo, resulting in parent-focused media including Babycenter, Parents.com, SheKnows.com, HuffPost Parents, Yahoo! Baby, AOL Parenting and print and broadcast media nationwide.

We created digital ads that would reach new moms to convince them to consider using Store Brand Infant Formula as it is nutritionally comparable to nationally advertised brands.
We gave a new direction to the website for Store Brand Infant Formula. The concept is centered around the tagline we wrote: It's Called Formula For A Reason.
We created a sweepstakes called Share your Formula which asked parents of infants to use emojis to show us what their day looks like. Entries were accepted via a custom landing page which we designed, wrote and built.
  • Cheerios
  • Telemundo
  • BASF
  • Allergan
  • Pillsbury
  • UPS
  • Red Bull Arena
  • IRONMAN
  • Chiquita
  • Novartis
  • Harlem Globetrotters
  • Pacira
  • Quaker State
  • Cartoon Network
  • Arby's Foundation
  • Heathrow International Airport
  • Cayman Islands
  • Penn Medicine
  • Tough Mudder
  • The University of Virginia Darden School of Business
  • Meow Mix
  • Murad
  • USA TODAY Sports Media Group
  • Owens Corning
  • GE Water
  • BabyCenter
  • Banfield Pet Hospital
  • Stryker
  • BD
  • Goodyear Tire & Rubber Company
  • National Confectioners Association
  • Eggland's Best
  • Milk-Bone
  • Fiat Chrysler Automobiles
  • Outrigger Resorts
  • United States Golf Association
  • Preparation H
  • Disney Parks & Resorts
  • Longines
  • PEEPS
  • Babies"R"Us
  • Mini Oreo
  • Mary Kay
  • Mike & Ike
  • Hong Kong Tourism Board
  • Pup-Peroni
  • Zoetis
  • Burger King
  • CeraVe
  • Timberland
  • Courvoisier
  • Advil
  • MLB Players Association
  • Lane Bryant
  • Harley-Davidson
  • Cardinal Health
  • Quest Diagnostics
  • Del Monte
  • Accuweather
  • Perdue
  • South African Tourism
  • Casio
  • Yahoo Sports
  • The Container Store
  • Graco
  • USTA
  • VTech
  • Bosch
  • Humana
  • Hard Rock International
  • Seventh Generation
  • Reef
  • Shell Rotella
  • ESPN
  • NUK
  • Pennzoil
  • Playmobil
  • WebMD
  • Salix
  • National Canine Research Council
  • Red Robin Gourmet Burgers & Brews
  • BMW
  • Pfizer Legal Alliance
  • ChapStick
  • USA Swimming Foundation
  • AOL Engadget
  • Lifetime Digital
  • VF Corporation
  • Mohegan Sun
  • Chunky
  • Crayola
  • IMAX
  • Candy Land
  • Newman's Own Foundation
  • Bayer Animal Health
  • Daytona International Speedway
  • Entenmann's
  • NFL Players Association