ISM Raceway partnered with Coyne to tell the story around its $178 million modernization project, one that provides race fans with unprecedented driver access at event level and puts them on top of the action via an upgraded seating experience. Throughout the project, Coyne PR generated more than 1,000 stories and 250 million media impressions. The momentum culminated in a sell-out of the grandstand for the Can-Am 500 race during the Raceway’s Opening Weekend, along with a sell-out of all 54 hospitality suites for the Can-Am 500, all reserved weekend camping and a weekend sell-out of the Dos Equis Curve luxury suite experience.

  • Crayola
  • Banfield Pet Hospital
  • Mike & Ike
  • Bosch
  • Salix
  • Arby's Foundation
  • Chiquita
  • BMW
  • Allergan
  • Quest Diagnostics
  • Zoetis
  • Pup-Peroni
  • Lifetime Digital
  • Entenmann's
  • Heathrow International Airport
  • AOL Engadget
  • MLB Players Association
  • NFL Players Association
  • Mohegan Sun
  • IRONMAN
  • Babies"R"Us
  • Telemundo
  • Penn Medicine
  • GE Water
  • USA TODAY Sports Media Group
  • Harley-Davidson
  • VTech
  • VF Corporation
  • Lane Bryant
  • Pillsbury
  • USTA
  • Candy Land
  • Playmobil
  • Hard Rock International
  • Pennzoil
  • Outrigger Resorts
  • South African Tourism
  • Red Bull Arena
  • Disney Parks & Resorts
  • PEEPS
  • Advil
  • Timberland
  • Pfizer Legal Alliance
  • Yahoo Sports
  • Quaker State
  • WebMD
  • NUK
  • Cheerios
  • ChapStick
  • Murad
  • Hong Kong Tourism Board
  • CeraVe
  • Mini Oreo
  • Eggland's Best
  • Reef
  • Tough Mudder
  • Perdue
  • Goodyear Tire & Rubber Company
  • The Container Store
  • Courvoisier
  • BabyCenter
  • BASF
  • Newman's Own Foundation
  • Seventh Generation
  • ESPN
  • Stryker
  • Red Robin Gourmet Burgers & Brews
  • Chunky
  • Humana
  • Preparation H
  • Daytona International Speedway
  • Graco
  • The University of Virginia Darden School of Business
  • Burger King
  • Milk-Bone
  • Novartis
  • Accuweather
  • UPS
  • Casio
  • Shell Rotella
  • Cardinal Health
  • Harlem Globetrotters
  • National Canine Research Council
  • Fiat Chrysler Automobiles
  • IMAX
  • Longines
  • Meow Mix
  • Mary Kay
  • Del Monte
  • National Confectioners Association
  • Owens Corning
  • BD
  • Pacira
  • United States Golf Association
  • USA Swimming Foundation
  • Cartoon Network
  • Bayer Animal Health
  • Cayman Islands