ISM Raceway partnered with Coyne to tell the story around its $178 million modernization project, one that provides race fans with unprecedented driver access at event level and puts them on top of the action via an upgraded seating experience. Throughout the project, Coyne PR generated more than 1,000 stories and 250 million media impressions. The momentum culminated in a sell-out of the grandstand for the Can-Am 500 race during the Raceway’s Opening Weekend, along with a sell-out of all 54 hospitality suites for the Can-Am 500, all reserved weekend camping and a weekend sell-out of the Dos Equis Curve luxury suite experience.

  • National Confectioners Association
  • UPS
  • Mike & Ike
  • Cartoon Network
  • Heathrow International Airport
  • Goodyear Tire & Rubber Company
  • Shell Rotella
  • Disney Parks & Resorts
  • Banfield Pet Hospital
  • Salix
  • United States Golf Association
  • Harlem Globetrotters
  • Mary Kay
  • USTA
  • Hard Rock International
  • USA TODAY Sports Media Group
  • Eggland's Best
  • South African Tourism
  • ESPN
  • Daytona International Speedway
  • VTech
  • Stryker
  • Quest Diagnostics
  • Cheerios
  • IRONMAN
  • BabyCenter
  • Del Monte
  • Allergan
  • The Container Store
  • Red Bull Arena
  • Cardinal Health
  • Pfizer Legal Alliance
  • Lane Bryant
  • AOL Engadget
  • Novartis
  • BD
  • Perdue
  • Murad
  • Chunky
  • Red Robin Gourmet Burgers & Brews
  • Entenmann's
  • Pacira
  • NUK
  • NFL Players Association
  • Tough Mudder
  • Chiquita
  • Crayola
  • BMW
  • CeraVe
  • National Canine Research Council
  • Mohegan Sun
  • Courvoisier
  • Owens Corning
  • Zoetis
  • Cayman Islands
  • Penn Medicine
  • Bayer Animal Health
  • Preparation H
  • Seventh Generation
  • BASF
  • Yahoo Sports
  • PEEPS
  • Fiat Chrysler Automobiles
  • Burger King
  • Mini Oreo
  • Meow Mix
  • Timberland
  • Candy Land
  • Newman's Own Foundation
  • Lifetime Digital
  • Harley-Davidson
  • Accuweather
  • Quaker State
  • Graco
  • ChapStick
  • GE Water
  • VF Corporation
  • Arby's Foundation
  • Pillsbury
  • Advil
  • Babies"R"Us
  • The University of Virginia Darden School of Business
  • Bosch
  • WebMD
  • Pup-Peroni
  • IMAX
  • MLB Players Association
  • Playmobil
  • Pennzoil
  • USA Swimming Foundation
  • Casio
  • Hong Kong Tourism Board
  • Milk-Bone
  • Outrigger Resorts
  • Reef
  • Longines
  • Humana
  • Telemundo