Major League Soccer’s New York Red Bulls looked to Coyne to drum up media coverage and build consumer awareness for the long-awaited opening of their very own soccer specific stadium – Red Bull Arena – in Harrison, NJ. In order to leverage the uniqueness, accessibility and affordability of the state-of-the-art facility, Coyne and the New York Red Bulls communications team worked together to create a media outreach plan that would generate a constant drumbeat of coverage throughout the months leading up to the arena opening.

From the first piece of steel being driven to the first official fan coming through the turnstile, key developments in the arena’s construction—the first and last seats being installed, the last plot of natural-grass turf being laid in, the completion of the translucent roof, a test-run of the arena kitchen—became special media events that drew all the region’s major news outlets out to the site to document and report its progress.

  • Pillsbury
  • BMW
  • The University of Virginia Darden School of Business
  • UPS
  • PEEPS
  • Arby's Foundation
  • The Container Store
  • BASF
  • Bayer Animal Health
  • Advil
  • Hong Kong Tourism Board
  • Casio
  • Salix
  • Cardinal Health
  • Owens Corning
  • NUK
  • Timberland
  • Banfield Pet Hospital
  • GE Water
  • ChapStick
  • Goodyear Tire & Rubber Company
  • USA Swimming Foundation
  • Outrigger Resorts
  • Cayman Islands
  • Bosch
  • Disney Parks & Resorts
  • Babies"R"Us
  • Stryker
  • Burger King
  • Seventh Generation
  • Courvoisier
  • Mohegan Sun
  • South African Tourism
  • Daytona International Speedway
  • NFL Players Association
  • Accuweather
  • Hard Rock International
  • ESPN
  • MLB Players Association
  • Pfizer Legal Alliance
  • Red Bull Arena
  • Crayola
  • WebMD
  • Quaker State
  • Cartoon Network
  • Yahoo Sports
  • Humana
  • Eggland's Best
  • Mini Oreo
  • Perdue
  • United States Golf Association
  • National Canine Research Council
  • Murad
  • Chiquita
  • Milk-Bone
  • Reef
  • Chunky
  • BD
  • National Confectioners Association
  • Preparation H
  • Telemundo
  • Zoetis
  • CeraVe
  • AOL Engadget
  • Fiat Chrysler Automobiles
  • Quest Diagnostics
  • Harley-Davidson
  • Penn Medicine
  • Lifetime Digital
  • Harlem Globetrotters
  • Graco
  • Meow Mix
  • USA TODAY Sports Media Group
  • Candy Land
  • BabyCenter
  • Pacira
  • Entenmann's
  • IMAX
  • Allergan
  • Lane Bryant
  • Tough Mudder
  • Heathrow International Airport
  • Del Monte
  • VTech
  • Shell Rotella
  • Novartis
  • Pennzoil
  • Red Robin Gourmet Burgers & Brews
  • Playmobil
  • Newman's Own Foundation
  • Mary Kay
  • VF Corporation
  • Longines
  • Pup-Peroni
  • USTA
  • Cheerios
  • IRONMAN
  • Mike & Ike