Major League Soccer’s New York Red Bulls looked to Coyne to drum up media coverage and build consumer awareness for the long-awaited opening of their very own soccer specific stadium – Red Bull Arena – in Harrison, NJ. In order to leverage the uniqueness, accessibility and affordability of the state-of-the-art facility, Coyne and the New York Red Bulls communications team worked together to create a media outreach plan that would generate a constant drumbeat of coverage throughout the months leading up to the arena opening.

From the first piece of steel being driven to the first official fan coming through the turnstile, key developments in the arena’s construction—the first and last seats being installed, the last plot of natural-grass turf being laid in, the completion of the translucent roof, a test-run of the arena kitchen—became special media events that drew all the region’s major news outlets out to the site to document and report its progress.

  • USA Swimming Foundation
  • IRONMAN
  • Cayman Islands
  • Murad
  • Bayer Animal Health
  • Courvoisier
  • Eggland's Best
  • Pfizer Legal Alliance
  • National Confectioners Association
  • USA TODAY Sports Media Group
  • Mary Kay
  • Humana
  • Meow Mix
  • Heathrow International Airport
  • Seventh Generation
  • Cartoon Network
  • Pennzoil
  • The Container Store
  • Chiquita
  • Cardinal Health
  • Candy Land
  • GE Water
  • Harley-Davidson
  • The University of Virginia Darden School of Business
  • Harlem Globetrotters
  • Playmobil
  • Chunky
  • Shell Rotella
  • Casio
  • USTA
  • Allergan
  • IMAX
  • Advil
  • VF Corporation
  • Pup-Peroni
  • VTech
  • Goodyear Tire & Rubber Company
  • Banfield Pet Hospital
  • Preparation H
  • Stryker
  • UPS
  • Disney Parks & Resorts
  • Milk-Bone
  • Hong Kong Tourism Board
  • Outrigger Resorts
  • Burger King
  • Babies"R"Us
  • BMW
  • Entenmann's
  • Daytona International Speedway
  • Graco
  • PEEPS
  • Bosch
  • Owens Corning
  • Fiat Chrysler Automobiles
  • Longines
  • Penn Medicine
  • Quest Diagnostics
  • Zoetis
  • Mike & Ike
  • Perdue
  • Arby's Foundation
  • BASF
  • MLB Players Association
  • Tough Mudder
  • Salix
  • Telemundo
  • Mini Oreo
  • ESPN
  • Timberland
  • National Canine Research Council
  • United States Golf Association
  • Mohegan Sun
  • Cheerios
  • Pacira
  • Lane Bryant
  • Yahoo Sports
  • WebMD
  • Hard Rock International
  • AOL Engadget
  • CeraVe
  • Novartis
  • Crayola
  • Red Bull Arena
  • BD
  • NFL Players Association
  • BabyCenter
  • Newman's Own Foundation
  • Red Robin Gourmet Burgers & Brews
  • Reef
  • Accuweather
  • NUK
  • Quaker State
  • Lifetime Digital
  • Del Monte
  • ChapStick
  • South African Tourism
  • Pillsbury