Major League Soccer’s New York Red Bulls looked to Coyne to drum up media coverage and build consumer awareness for the long-awaited opening of their very own soccer specific stadium – Red Bull Arena – in Harrison, NJ. In order to leverage the uniqueness, accessibility and affordability of the state-of-the-art facility, Coyne and the New York Red Bulls communications team worked together to create a media outreach plan that would generate a constant drumbeat of coverage throughout the months leading up to the arena opening.

From the first piece of steel being driven to the first official fan coming through the turnstile, key developments in the arena’s construction—the first and last seats being installed, the last plot of natural-grass turf being laid in, the completion of the translucent roof, a test-run of the arena kitchen—became special media events that drew all the region’s major news outlets out to the site to document and report its progress.

  • USTA
  • Milk-Bone
  • Fiat Chrysler Automobiles
  • Novartis
  • Quest Diagnostics
  • National Canine Research Council
  • Tough Mudder
  • Yahoo Sports
  • Newman's Own Foundation
  • Salix
  • Reef
  • Daytona International Speedway
  • Quaker State
  • VTech
  • Del Monte
  • PEEPS
  • Bosch
  • Candy Land
  • Arby's Foundation
  • Goodyear Tire & Rubber Company
  • Perdue
  • Preparation H
  • The University of Virginia Darden School of Business
  • Cayman Islands
  • UPS
  • ChapStick
  • Pup-Peroni
  • BD
  • Stryker
  • Allergan
  • Pacira
  • Lifetime Digital
  • NFL Players Association
  • Disney Parks & Resorts
  • United States Golf Association
  • Mohegan Sun
  • BMW
  • Cheerios
  • Red Robin Gourmet Burgers & Brews
  • MLB Players Association
  • BabyCenter
  • Hong Kong Tourism Board
  • Humana
  • The Container Store
  • Burger King
  • Pillsbury
  • NUK
  • Cardinal Health
  • Zoetis
  • Shell Rotella
  • WebMD
  • Graco
  • Murad
  • CeraVe
  • Harlem Globetrotters
  • Pennzoil
  • Outrigger Resorts
  • VF Corporation
  • Babies"R"Us
  • Hard Rock International
  • Entenmann's
  • Cartoon Network
  • GE Water
  • Chunky
  • Mary Kay
  • Mike & Ike
  • Meow Mix
  • National Confectioners Association
  • Advil
  • Playmobil
  • Pfizer Legal Alliance
  • Casio
  • Crayola
  • IRONMAN
  • Red Bull Arena
  • Bayer Animal Health
  • Courvoisier
  • Accuweather
  • Chiquita
  • ESPN
  • Eggland's Best
  • Owens Corning
  • Mini Oreo
  • Seventh Generation
  • Timberland
  • Banfield Pet Hospital
  • USA TODAY Sports Media Group
  • Telemundo
  • Heathrow International Airport
  • AOL Engadget
  • Lane Bryant
  • BASF
  • USA Swimming Foundation
  • Harley-Davidson
  • Penn Medicine
  • Longines
  • South African Tourism
  • IMAX