Major League Soccer’s New York Red Bulls looked to Coyne to drum up media coverage and build consumer awareness for the long-awaited opening of their very own soccer specific stadium – Red Bull Arena – in Harrison, NJ. In order to leverage the uniqueness, accessibility and affordability of the state-of-the-art facility, Coyne and the New York Red Bulls communications team worked together to create a media outreach plan that would generate a constant drumbeat of coverage throughout the months leading up to the arena opening.

From the first piece of steel being driven to the first official fan coming through the turnstile, key developments in the arena’s construction—the first and last seats being installed, the last plot of natural-grass turf being laid in, the completion of the translucent roof, a test-run of the arena kitchen—became special media events that drew all the region’s major news outlets out to the site to document and report its progress.

  • Salix
  • Tough Mudder
  • United States Golf Association
  • Pacira
  • Casio
  • Reef
  • Chiquita
  • Goodyear Tire & Rubber Company
  • Preparation H
  • Telemundo
  • Pennzoil
  • The University of Virginia Darden School of Business
  • Stryker
  • Cartoon Network
  • Disney Parks & Resorts
  • Hard Rock International
  • Longines
  • USA Swimming Foundation
  • Mary Kay
  • Fiat Chrysler Automobiles
  • Quaker State
  • BabyCenter
  • Timberland
  • PEEPS
  • Owens Corning
  • Seventh Generation
  • Graco
  • UPS
  • ESPN
  • Allergan
  • Hong Kong Tourism Board
  • National Confectioners Association
  • Humana
  • Outrigger Resorts
  • Lifetime Digital
  • AOL Engadget
  • Mike & Ike
  • Shell Rotella
  • Bosch
  • IMAX
  • Harlem Globetrotters
  • Banfield Pet Hospital
  • South African Tourism
  • Babies"R"Us
  • Entenmann's
  • Lane Bryant
  • Mohegan Sun
  • GE Water
  • NUK
  • WebMD
  • Meow Mix
  • Candy Land
  • Del Monte
  • Daytona International Speedway
  • USA TODAY Sports Media Group
  • Red Robin Gourmet Burgers & Brews
  • Advil
  • Pillsbury
  • Accuweather
  • Mini Oreo
  • IRONMAN
  • Cayman Islands
  • Courvoisier
  • Novartis
  • Pup-Peroni
  • Yahoo Sports
  • Milk-Bone
  • Newman's Own Foundation
  • Murad
  • Cardinal Health
  • MLB Players Association
  • Heathrow International Airport
  • BD
  • Cheerios
  • Zoetis
  • Eggland's Best
  • Penn Medicine
  • Quest Diagnostics
  • BASF
  • USTA
  • VTech
  • BMW
  • Crayola
  • Playmobil
  • Harley-Davidson
  • Burger King
  • Perdue
  • Red Bull Arena
  • ChapStick
  • Arby's Foundation
  • Bayer Animal Health
  • Pfizer Legal Alliance
  • National Canine Research Council
  • NFL Players Association
  • VF Corporation
  • CeraVe
  • Chunky
  • The Container Store