Major League Soccer’s New York Red Bulls looked to Coyne to drum up media coverage and build consumer awareness for the long-awaited opening of their very own soccer specific stadium – Red Bull Arena – in Harrison, NJ. In order to leverage the uniqueness, accessibility and affordability of the state-of-the-art facility, Coyne and the New York Red Bulls communications team worked together to create a media outreach plan that would generate a constant drumbeat of coverage throughout the months leading up to the arena opening.

From the first piece of steel being driven to the first official fan coming through the turnstile, key developments in the arena’s construction—the first and last seats being installed, the last plot of natural-grass turf being laid in, the completion of the translucent roof, a test-run of the arena kitchen—became special media events that drew all the region’s major news outlets out to the site to document and report its progress.

  • WebMD
  • Babies"R"Us
  • United States Golf Association
  • Red Robin Gourmet Burgers & Brews
  • ESPN
  • Mike & Ike
  • Penn Medicine
  • National Canine Research Council
  • BMW
  • Cayman Islands
  • ChapStick
  • Red Bull Arena
  • NUK
  • Fiat Chrysler Automobiles
  • National Confectioners Association
  • Cartoon Network
  • Casio
  • BD
  • South African Tourism
  • Disney Parks & Resorts
  • Tough Mudder
  • PEEPS
  • Stryker
  • Preparation H
  • USTA
  • Banfield Pet Hospital
  • Timberland
  • Longines
  • IMAX
  • BASF
  • Salix
  • Reef
  • Mini Oreo
  • Lifetime Digital
  • Goodyear Tire & Rubber Company
  • GE Water
  • Harlem Globetrotters
  • Telemundo
  • Yahoo Sports
  • Del Monte
  • Quaker State
  • Hong Kong Tourism Board
  • Heathrow International Airport
  • Pacira
  • Allergan
  • Cardinal Health
  • Zoetis
  • Chunky
  • Crayola
  • Bosch
  • Accuweather
  • Perdue
  • Quest Diagnostics
  • Pillsbury
  • Milk-Bone
  • Chiquita
  • Murad
  • USA TODAY Sports Media Group
  • The University of Virginia Darden School of Business
  • Cheerios
  • Arby's Foundation
  • Playmobil
  • USA Swimming Foundation
  • Pennzoil
  • Lane Bryant
  • Eggland's Best
  • Shell Rotella
  • Novartis
  • MLB Players Association
  • NFL Players Association
  • Mary Kay
  • Harley-Davidson
  • VTech
  • Graco
  • Advil
  • Owens Corning
  • Pup-Peroni
  • Entenmann's
  • UPS
  • AOL Engadget
  • Daytona International Speedway
  • BabyCenter
  • Hard Rock International
  • Mohegan Sun
  • The Container Store
  • Meow Mix
  • Pfizer Legal Alliance
  • IRONMAN
  • VF Corporation
  • Candy Land
  • Newman's Own Foundation
  • Seventh Generation
  • Outrigger Resorts
  • Humana
  • Courvoisier
  • Bayer Animal Health
  • Burger King
  • CeraVe