Robitussin turned to Coyne PR to drive home the message that “It’s Never Just a Cough.” The team developed a series of national campaigns focusing on sick etiquette, sickness related to holiday season and sickness in the workplace.

Partnerships included Dr. Charles Gerba, a.k.a. Dr. Germ, and renowned etiquette expert Diane Gottsman. We elevated the notion that coughing is a sign of sickness, and positioned Robitussin as the brand to reach for every time you cough.

  • Casio
  • Babies"R"Us
  • Cheerios
  • Yahoo Sports
  • Goodyear Tire & Rubber Company
  • Mary Kay
  • Murad
  • National Confectioners Association
  • Arby's Foundation
  • National Canine Research Council
  • South African Tourism
  • Courvoisier
  • Hong Kong Tourism Board
  • Cardinal Health
  • Tough Mudder
  • Lifetime Digital
  • Chiquita
  • Pillsbury
  • Burger King
  • United States Golf Association
  • USTA
  • Fiat Chrysler Automobiles
  • Lane Bryant
  • Cartoon Network
  • Playmobil
  • Timberland
  • Mike & Ike
  • Harlem Globetrotters
  • Meow Mix
  • Mini Oreo
  • Advil
  • The Container Store
  • Penn Medicine
  • Disney Parks & Resorts
  • Newman's Own Foundation
  • Crayola
  • VF Corporation
  • Candy Land
  • Accuweather
  • AOL Engadget
  • Seventh Generation
  • BASF
  • Heathrow International Airport
  • Red Bull Arena
  • Chunky
  • Pup-Peroni
  • NFL Players Association
  • NUK
  • The University of Virginia Darden School of Business
  • USA Swimming Foundation
  • UPS
  • Red Robin Gourmet Burgers & Brews
  • BD
  • USA TODAY Sports Media Group
  • Novartis
  • Perdue
  • Outrigger Resorts
  • Allergan
  • Harley-Davidson
  • Mohegan Sun
  • IMAX
  • Eggland's Best
  • WebMD
  • Stryker
  • PEEPS
  • Owens Corning
  • BMW
  • Graco
  • Bosch
  • MLB Players Association
  • Shell Rotella
  • Salix
  • CeraVe
  • Pfizer Legal Alliance
  • Zoetis
  • Reef
  • Hard Rock International
  • VTech
  • ESPN
  • Milk-Bone
  • Quest Diagnostics
  • Entenmann's
  • Cayman Islands
  • Pennzoil
  • Quaker State
  • Telemundo
  • Preparation H
  • BabyCenter
  • Pacira
  • Banfield Pet Hospital
  • ChapStick
  • IRONMAN
  • Humana
  • Bayer Animal Health
  • GE Water
  • Longines
  • Del Monte
  • Daytona International Speedway