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Robitussin, a well-established and trusted brand in the cough relief space, turned to Coyne PR to drive home the message that a cough is an indication of sickness and should be treated to provide relief, as well as to help contemporize the brand’s image. The team developed a series of national campaigns focusing on lifestyle situations related to sickness and the ways coughing impacts everyday life, underscoring to media and consumers why Robitussin is the brand they should reach for every time they cough.