In 2013, Justin Timberlake partnered with Beam Suntory to relaunch his 901 tequila. The rebranded Sauza 901 garnered positive reviews, but with numerous celebrities jumping into the premium spirits category, the brand had trouble differentiating itself. Since then, Coyne has media singing the praises for Sauza 901, a tequila owned jointly by Beam Suntory and Timberlake.

In an effort to reinforce his role with the brand, Justin Timberlake took the lead to create and star in a new television ad campaign for Sauza 901. As mastermind behind an innovative new ad spot, Justin starred as Rick “Sour” Vane, an unemployed lime whose story was documented to bring attention to the lime community. While Justin assumed the role of a “lime” through heavy makeup and costumes, he unfortunately was unrecognizable as himself. It was up to PR to make the connection that Rick “Sour” Vane is Justin Timberlake.
  • Mohegan Sun
  • Babies"R"Us
  • Hong Kong Tourism Board
  • Cheerios
  • USA TODAY Sports Media Group
  • National Canine Research Council
  • Courvoisier
  • Burger King
  • IRONMAN
  • Graco
  • Telemundo
  • BabyCenter
  • The Container Store
  • Casio
  • Preparation H
  • Chiquita
  • Pillsbury
  • Accuweather
  • Hard Rock International
  • USTA
  • Cayman Islands
  • USA Swimming Foundation
  • ESPN
  • Perdue
  • UPS
  • The University of Virginia Darden School of Business
  • National Confectioners Association
  • Mary Kay
  • Disney Parks & Resorts
  • NFL Players Association
  • Playmobil
  • Longines
  • Red Bull Arena
  • Shell Rotella
  • VTech
  • BD
  • Heathrow International Airport
  • Eggland's Best
  • Red Robin Gourmet Burgers & Brews
  • Bayer Animal Health
  • Zoetis
  • Candy Land
  • Harley-Davidson
  • Entenmann's
  • PEEPS
  • Pennzoil
  • Goodyear Tire & Rubber Company
  • Banfield Pet Hospital
  • Seventh Generation
  • Quest Diagnostics
  • WebMD
  • United States Golf Association
  • Humana
  • Newman's Own Foundation
  • Cardinal Health
  • Reef
  • Tough Mudder
  • Allergan
  • Stryker
  • MLB Players Association
  • CeraVe
  • Mini Oreo
  • Novartis
  • Owens Corning
  • Bosch
  • Advil
  • GE Water
  • Lane Bryant
  • Arby's Foundation
  • Timberland
  • Pfizer Legal Alliance
  • Yahoo Sports
  • NUK
  • Lifetime Digital
  • Pup-Peroni
  • Quaker State
  • Milk-Bone
  • IMAX
  • Chunky
  • Murad
  • Pacira
  • Salix
  • South African Tourism
  • BASF
  • BMW
  • Harlem Globetrotters
  • Crayola
  • Cartoon Network
  • Fiat Chrysler Automobiles
  • ChapStick
  • Mike & Ike
  • Del Monte
  • Daytona International Speedway
  • VF Corporation
  • Penn Medicine
  • Outrigger Resorts
  • Meow Mix
  • AOL Engadget