Shionogi enlisted Coyne PR to raise the profile of its drug, Osphena®, which treats a condition that can be embarrassing for women: painful sex after menopause. The team targeted Valentine’s Day to ignite a conversation about this taboo topic among women 50+.

Partnering with women’s health expert, Dr. Donnica Moore, we established media partnerships with Spry Living and EmpowHER.com – top media properties for women ages 45-65+ – and conducted a national media tour featuring interviews for Dr. Moore in top outlets such as NPR, Let’s Just Talk and Motherhood Moment.

With just six weeks to pull the campaign together, the team generated widespread media coverage and more than 30,000 visits to Osphena’s website – painfulsexaftermenopause.com – to download a savings card for an Osphena prescription.