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Shionogi enlisted Coyne PR to raise the profile of its drug, Osphena®, which treats a condition that can be embarrassing for women: painful sex after menopause. In just six weeks, the team launched a campaign leveraging Valentine’s Day as an activation point to ignite a conversation about this taboo topic among women 50+.  We connected the brand with women’s health expert Dr. Donnica Moore for a national media tourand established media partnerships with Spry Living and – top media properties for women ages 45-65+, ultimately driving substantial consumer visibility and engagement.