More than just the traditional Big Five safari, South Africa is an inspiring vacation destination with a plethora of unique guest experiences that can accommodate every type of traveler and budget. To build awareness of the destination’s wide-range of authentic and fun travel experiences, we created a multi-faceted brand campaign was launched with advertising, public relations, trade marketing, and consumer-driven events. Whether hosting thematic press trips, leveraging celebrity and national brand partnerships or creating pop-up PR stunts, the Coyne team has diversified South Africa’s offerings beyond its iconic safari while generating excitement and positivity for the destination among target audiences.

Coyne created the landmark “What’s Your BIG 5?” campaign; a 360-degree platform that redefines the proverbial Big Five of South Africa’s safari animals to encompass the destination’s wide-range of authentic and fun travel experiences.
To promote "What's your Big 5?" with consumers, Coyne PR and South African Tourism hosted a mobile bus concert in Times Square.
Enlisting the help of rising culinary star, Chef Wamukelwe Zuma of Johannesburg, Coyne PR developed a epicurean platform and organized, “Celebrate the Distinct Flavors of South Africa” – an intimate press luncheon and cooking demonstration at the renowned DeGustibus Cooking School at Macy’s Herald Square in New York City.
  • Owens Corning
  • Mike & Ike
  • Preparation H
  • Chiquita
  • Newman's Own Foundation
  • Outrigger Resorts
  • USA TODAY Sports Media Group
  • VTech
  • VF Corporation
  • South African Tourism
  • Banfield Pet Hospital
  • Lane Bryant
  • Mary Kay
  • BD
  • USTA
  • CeraVe
  • Lifetime Digital
  • Accuweather
  • Cardinal Health
  • Cayman Islands
  • Zoetis
  • BabyCenter
  • Disney Parks & Resorts
  • ChapStick
  • Advil
  • Timberland
  • Cheerios
  • Entenmann's
  • Shell Rotella
  • Graco
  • Harlem Globetrotters
  • BASF
  • Playmobil
  • Hard Rock International
  • Daytona International Speedway
  • Longines
  • Reef
  • NFL Players Association
  • Hong Kong Tourism Board
  • The University of Virginia Darden School of Business
  • Pup-Peroni
  • AOL Engadget
  • Fiat Chrysler Automobiles
  • GE Water
  • Pennzoil
  • PEEPS
  • Mohegan Sun
  • MLB Players Association
  • Quaker State
  • Harley-Davidson
  • Tough Mudder
  • Burger King
  • Telemundo
  • Chunky
  • Bosch
  • Candy Land
  • Novartis
  • Meow Mix
  • Penn Medicine
  • Crayola
  • Quest Diagnostics
  • Murad
  • Courvoisier
  • Pillsbury
  • The Container Store
  • IMAX
  • USA Swimming Foundation
  • Del Monte
  • National Confectioners Association
  • IRONMAN
  • Allergan
  • Humana
  • Arby's Foundation
  • Yahoo Sports
  • ESPN
  • Mini Oreo
  • Perdue
  • UPS
  • Pacira
  • Eggland's Best
  • National Canine Research Council
  • Heathrow International Airport
  • Salix
  • Red Robin Gourmet Burgers & Brews
  • Casio
  • NUK
  • Stryker
  • Cartoon Network
  • Pfizer Legal Alliance
  • Babies"R"Us
  • Milk-Bone
  • BMW
  • United States Golf Association
  • Seventh Generation
  • Bayer Animal Health
  • Goodyear Tire & Rubber Company
  • Red Bull Arena
  • WebMD