More than just the traditional Big Five safari, South Africa is an inspiring vacation destination with a plethora of unique guest experiences that can accommodate every type of traveler and budget. To build awareness of the destination’s wide-range of authentic and fun travel experiences, we created a multi-faceted brand campaign was launched with advertising, public relations, trade marketing, and consumer-driven events. Whether hosting thematic press trips, leveraging celebrity and national brand partnerships or creating pop-up PR stunts, the Coyne team has diversified South Africa’s offerings beyond its iconic safari while generating excitement and positivity for the destination among target audiences.

Coyne created the landmark “What’s Your BIG 5?” campaign; a 360-degree platform that redefines the proverbial Big Five of South Africa’s safari animals to encompass the destination’s wide-range of authentic and fun travel experiences.
To promote "What's your Big 5?" with consumers, Coyne PR and South African Tourism hosted a mobile bus concert in Times Square.
Enlisting the help of rising culinary star, Chef Wamukelwe Zuma of Johannesburg, Coyne PR developed a epicurean platform and organized, “Celebrate the Distinct Flavors of South Africa” – an intimate press luncheon and cooking demonstration at the renowned DeGustibus Cooking School at Macy’s Herald Square in New York City.
  • Burger King
  • USTA
  • Fiat Chrysler Automobiles
  • National Canine Research Council
  • Penn Medicine
  • IRONMAN
  • Babies"R"Us
  • BASF
  • Bosch
  • Novartis
  • Yahoo Sports
  • Mary Kay
  • Pennzoil
  • Courvoisier
  • VTech
  • Zoetis
  • Chiquita
  • IMAX
  • Harley-Davidson
  • BD
  • Red Robin Gourmet Burgers & Brews
  • VF Corporation
  • Graco
  • Timberland
  • Cartoon Network
  • The Container Store
  • Hong Kong Tourism Board
  • Telemundo
  • Reef
  • Heathrow International Airport
  • Allergan
  • Mike & Ike
  • Outrigger Resorts
  • Quest Diagnostics
  • Perdue
  • Owens Corning
  • USA TODAY Sports Media Group
  • Mohegan Sun
  • Red Bull Arena
  • NUK
  • Newman's Own Foundation
  • The University of Virginia Darden School of Business
  • NFL Players Association
  • Mini Oreo
  • Lane Bryant
  • PEEPS
  • Del Monte
  • Murad
  • Banfield Pet Hospital
  • South African Tourism
  • Crayola
  • Lifetime Digital
  • Shell Rotella
  • Hard Rock International
  • BMW
  • ESPN
  • AOL Engadget
  • BabyCenter
  • Stryker
  • Meow Mix
  • Entenmann's
  • Seventh Generation
  • United States Golf Association
  • Pillsbury
  • Longines
  • ChapStick
  • Goodyear Tire & Rubber Company
  • CeraVe
  • Accuweather
  • Playmobil
  • Pfizer Legal Alliance
  • GE Water
  • Cheerios
  • Humana
  • Cayman Islands
  • Pacira
  • Milk-Bone
  • UPS
  • Eggland's Best
  • Harlem Globetrotters
  • Disney Parks & Resorts
  • Candy Land
  • Quaker State
  • WebMD
  • Pup-Peroni
  • USA Swimming Foundation
  • Casio
  • Tough Mudder
  • Salix
  • MLB Players Association
  • Advil
  • Arby's Foundation
  • Cardinal Health
  • Chunky
  • Preparation H
  • Bayer Animal Health
  • National Confectioners Association
  • Daytona International Speedway