Stratosphere Hotel & Casino was about to unveil SkyJump Las Vegas, a “controlled free fall” to the Vegas Strip from the top of the Stratosphere Hotel Tower, and needed to heighten awareness among media and consumers. Coyne brokered an exclusive with a national morning show for the inaugural jump, and engaged Guinness Book of World Records make history by recognizing the height of the new fall. Confirmed as a must-see attraction, Coyne elevated the brand and attraction to a national level resulting in thousands of thrill-seekers lining up to take the plunge.