Super 8, a part of Wyndham Hotel Group, is one of the most recognized hospitality chains in America. Over the years, Coyne supported Super 8 and other Wyndham brands with ideation, creative and strategic public relations planning. In a competitive and crowded hospitality market, Coyne’s diligent and unique PR counsel has not only driven immense brand awareness for Super 8, but also raised the brand’s profile among media and consumers.

To celebrate Super 8’s 40 years of hospitality, Coyne sought to break the Guinness World Record for the largest pillow fight in the brand’s home state of South Dakota. Super 8 tapped TV personality and former NSYNC pop star Joey Fatone, to serve as host, throwing the inaugural pillow at South Dakota State’s mascot, “Jack the Jackrabbit.”