Firethorn Mobile, Inc., a wholly owned subsidiary of Qualcomm Incorporated, charged Coyne with generating media coverage for the launch of its new mobile application, SWAGG, which allows consumers to give and get gift cards right from a smartphone.

Coyne leveraged multiple SMTs with leading tech industry influencers such as Dave King, Jamie Sorcher and Chi-Lan Lieu. To supplement tech-focused outreach with a celebrity/entertainment push, our team leveraged Kelly Bensimon of the “Real Housewives of New York” to serve as a third-party spokesperson for a day-long Radio Media Tour. The effort produced outstanding media results, generating more than 100 million media impressions.

  • Mini Oreo
  • Quaker State
  • South African Tourism
  • Cheerios
  • Crayola
  • Mike & Ike
  • Pfizer Legal Alliance
  • The Container Store
  • Mary Kay
  • Burger King
  • Chiquita
  • Hong Kong Tourism Board
  • Courvoisier
  • Bayer Animal Health
  • Babies"R"Us
  • Cartoon Network
  • Humana
  • Hard Rock International
  • Reef
  • Pacira
  • Telemundo
  • Pennzoil
  • VF Corporation
  • Tough Mudder
  • Longines
  • Arby's Foundation
  • NUK
  • Novartis
  • United States Golf Association
  • Penn Medicine
  • Banfield Pet Hospital
  • Harlem Globetrotters
  • Red Bull Arena
  • Mohegan Sun
  • Disney Parks & Resorts
  • BASF
  • The University of Virginia Darden School of Business
  • Bosch
  • Lifetime Digital
  • Yahoo Sports
  • Milk-Bone
  • Meow Mix
  • Eggland's Best
  • IRONMAN
  • Murad
  • MLB Players Association
  • Stryker
  • Cayman Islands
  • Red Robin Gourmet Burgers & Brews
  • Graco
  • Daytona International Speedway
  • Pup-Peroni
  • Pillsbury
  • USA Swimming Foundation
  • ChapStick
  • UPS
  • CeraVe
  • Cardinal Health
  • ESPN
  • WebMD
  • Timberland
  • Seventh Generation
  • Advil
  • Salix
  • Del Monte
  • Playmobil
  • USA TODAY Sports Media Group
  • Entenmann's
  • Owens Corning
  • VTech
  • USTA
  • National Canine Research Council
  • Goodyear Tire & Rubber Company
  • National Confectioners Association
  • Newman's Own Foundation
  • Allergan
  • Preparation H
  • Lane Bryant
  • Heathrow International Airport
  • Zoetis
  • NFL Players Association
  • Harley-Davidson
  • BD
  • IMAX
  • Quest Diagnostics
  • BMW
  • Shell Rotella
  • BabyCenter
  • Perdue
  • Casio
  • GE Water
  • Accuweather
  • Chunky
  • Fiat Chrysler Automobiles
  • AOL Engadget
  • Candy Land
  • PEEPS
  • Outrigger Resorts