Firethorn Mobile, Inc., a wholly owned subsidiary of Qualcomm Incorporated, charged Coyne with generating media coverage for the launch of its new mobile application, SWAGG, which allows consumers to give and get gift cards right from a smartphone.

Coyne leveraged multiple SMTs with leading tech industry influencers such as Dave King, Jamie Sorcher and Chi-Lan Lieu. To supplement tech-focused outreach with a celebrity/entertainment push, our team leveraged Kelly Bensimon of the “Real Housewives of New York” to serve as a third-party spokesperson for a day-long Radio Media Tour. The effort produced outstanding media results, generating more than 100 million media impressions.