Firethorn Mobile, Inc., a wholly owned subsidiary of Qualcomm Incorporated, charged Coyne with generating media coverage for the launch of its new mobile application, SWAGG, which allows consumers to give and get gift cards right from a smartphone.

Coyne leveraged multiple SMTs with leading tech industry influencers such as Dave King, Jamie Sorcher and Chi-Lan Lieu. To supplement tech-focused outreach with a celebrity/entertainment push, our team leveraged Kelly Bensimon of the “Real Housewives of New York” to serve as a third-party spokesperson for a day-long Radio Media Tour. The effort produced outstanding media results, generating more than 100 million media impressions.

  • Casio
  • VTech
  • USA Swimming Foundation
  • BD
  • Bosch
  • Disney Parks & Resorts
  • Courvoisier
  • Mike & Ike
  • Cardinal Health
  • Mary Kay
  • Quaker State
  • Goodyear Tire & Rubber Company
  • Heathrow International Airport
  • Murad
  • Shell Rotella
  • NFL Players Association
  • Crayola
  • Pennzoil
  • Bayer Animal Health
  • Arby's Foundation
  • National Canine Research Council
  • Tough Mudder
  • IMAX
  • Eggland's Best
  • UPS
  • Pfizer Legal Alliance
  • Harley-Davidson
  • Burger King
  • Humana
  • National Confectioners Association
  • Perdue
  • Playmobil
  • Fiat Chrysler Automobiles
  • Longines
  • Pup-Peroni
  • Daytona International Speedway
  • Hong Kong Tourism Board
  • AOL Engadget
  • Chunky
  • Candy Land
  • Mohegan Sun
  • BMW
  • Reef
  • Timberland
  • Cheerios
  • GE Water
  • South African Tourism
  • Meow Mix
  • BabyCenter
  • Stryker
  • Pillsbury
  • Red Bull Arena
  • Pacira
  • United States Golf Association
  • Penn Medicine
  • Newman's Own Foundation
  • Salix
  • Preparation H
  • Hard Rock International
  • The Container Store
  • USTA
  • Advil
  • BASF
  • Lane Bryant
  • Seventh Generation
  • Cartoon Network
  • The University of Virginia Darden School of Business
  • Graco
  • Lifetime Digital
  • CeraVe
  • Del Monte
  • ChapStick
  • Yahoo Sports
  • Mini Oreo
  • WebMD
  • Cayman Islands
  • VF Corporation
  • Allergan
  • Accuweather
  • Chiquita
  • Telemundo
  • Harlem Globetrotters
  • Red Robin Gourmet Burgers & Brews
  • PEEPS
  • NUK
  • Novartis
  • USA TODAY Sports Media Group
  • Milk-Bone
  • Zoetis
  • Entenmann's
  • Babies"R"Us
  • Outrigger Resorts
  • Quest Diagnostics
  • IRONMAN
  • Banfield Pet Hospital
  • Owens Corning
  • MLB Players Association
  • ESPN