Swimways tasked Coyne with making a splash in media coverage for key drivers in its spring/summer product line, which included pool floats, water toys, outdoor games and more. The team implemented a robust media relations campaign targeting national and local broadcast and print, as well as key online outlets. In addition, Coyne also coordinated a celebrity seeding program, toy testing program and several satellite media tours to highlight key products.

  • Hard Rock International
  • Entenmann's
  • AOL Engadget
  • Eggland's Best
  • Timberland
  • Lifetime Digital
  • Chunky
  • IMAX
  • South African Tourism
  • Casio
  • Accuweather
  • Crayola
  • Penn Medicine
  • Telemundo
  • Fiat Chrysler Automobiles
  • Chiquita
  • Hong Kong Tourism Board
  • Heathrow International Airport
  • National Canine Research Council
  • Outrigger Resorts
  • MLB Players Association
  • Del Monte
  • Banfield Pet Hospital
  • Pfizer Legal Alliance
  • Cardinal Health
  • Red Bull Arena
  • United States Golf Association
  • Allergan
  • Milk-Bone
  • Mohegan Sun
  • Newman's Own Foundation
  • Graco
  • Cheerios
  • NFL Players Association
  • Courvoisier
  • NUK
  • Mike & Ike
  • VTech
  • BabyCenter
  • VF Corporation
  • Murad
  • Cartoon Network
  • Reef
  • Red Robin Gourmet Burgers & Brews
  • Babies"R"Us
  • Meow Mix
  • Harlem Globetrotters
  • Quest Diagnostics
  • USA TODAY Sports Media Group
  • Zoetis
  • Perdue
  • WebMD
  • Tough Mudder
  • Bayer Animal Health
  • Seventh Generation
  • BASF
  • Quaker State
  • Advil
  • IRONMAN
  • Pennzoil
  • Arby's Foundation
  • Daytona International Speedway
  • Pacira
  • Preparation H
  • ESPN
  • Candy Land
  • The University of Virginia Darden School of Business
  • Mary Kay
  • PEEPS
  • UPS
  • CeraVe
  • BMW
  • Shell Rotella
  • Burger King
  • Novartis
  • National Confectioners Association
  • Harley-Davidson
  • Longines
  • GE Water
  • Salix
  • BD
  • Humana
  • Goodyear Tire & Rubber Company
  • Pillsbury
  • USA Swimming Foundation
  • Pup-Peroni
  • Disney Parks & Resorts
  • ChapStick
  • Cayman Islands
  • Lane Bryant
  • Playmobil
  • Stryker
  • The Container Store
  • Owens Corning
  • Mini Oreo
  • Yahoo Sports
  • USTA
  • Bosch