Coyne PR was charged with increasing awareness about the issue of chemotherapy-related mouth sores among cancer patients and presenting The Natural Dentist Healthy Gums Mouth Rinse – an all-natural, aloe vera-based mouthwash – as a solution to bring relief for this side effect of cancer treatment. The “Rinse for Relief” program focused on influencer and advocacy relations, and sampling designed to drive awareness for the Healthy Gums Mouth Rinse among patients, caregivers and professionals managing treatment-related mouth sores.