As Tough Mudder grew from a niche obstacle-course company to global phenomenon, Coyne was charged with maintaining a steady drumbeat of media coverage around its new business ventures, local race events, network broadcasts, and human interest storylines. As the AOR for the leading active lifestyle and media company, Coyne handled media outreach, influencer partnerships and celebrity engagement to build awareness while generating coverage throughout the year’s event schedule.

In a milestone moment for the leading sports, active lifestyle and media brand, Tough Mudder Inc. celebrated the grand opening of its flagship Tough Mudder Bootcamp in Burlington, Mass., a high-intensity functional fitness training studio designed to challenge and train all fitness levels. With more than 500 people in attendance at the studio’s day-long celebration, the global fitness brand featured local media classes, free studio classes, mini-group workouts, and more in the festival-like environment.
  • Cheerios
  • Bosch
  • Hard Rock International
  • BMW
  • The University of Virginia Darden School of Business
  • USA TODAY Sports Media Group
  • Heathrow International Airport
  • Bayer Animal Health
  • Pillsbury
  • Harlem Globetrotters
  • Cardinal Health
  • Shell Rotella
  • PEEPS
  • Quaker State
  • ESPN
  • NFL Players Association
  • Longines
  • Daytona International Speedway
  • Allergan
  • Seventh Generation
  • Courvoisier
  • IRONMAN
  • IMAX
  • Humana
  • Milk-Bone
  • Lane Bryant
  • Eggland's Best
  • Mike & Ike
  • Reef
  • Arby's Foundation
  • Zoetis
  • Fiat Chrysler Automobiles
  • VF Corporation
  • Yahoo Sports
  • Timberland
  • Owens Corning
  • Del Monte
  • Babies"R"Us
  • USTA
  • Tough Mudder
  • Cayman Islands
  • Stryker
  • Cartoon Network
  • Casio
  • Telemundo
  • Banfield Pet Hospital
  • Penn Medicine
  • Chunky
  • Quest Diagnostics
  • Burger King
  • WebMD
  • The Container Store
  • National Confectioners Association
  • GE Water
  • Red Robin Gourmet Burgers & Brews
  • Accuweather
  • National Canine Research Council
  • Mohegan Sun
  • AOL Engadget
  • Meow Mix
  • Novartis
  • USA Swimming Foundation
  • CeraVe
  • Perdue
  • Newman's Own Foundation
  • Pfizer Legal Alliance
  • Chiquita
  • Goodyear Tire & Rubber Company
  • Lifetime Digital
  • Mini Oreo
  • Mary Kay
  • South African Tourism
  • MLB Players Association
  • United States Golf Association
  • Disney Parks & Resorts
  • ChapStick
  • Crayola
  • Advil
  • Pacira
  • Harley-Davidson
  • Pennzoil
  • Murad
  • Candy Land
  • Graco
  • Outrigger Resorts
  • Red Bull Arena
  • Preparation H
  • NUK
  • BASF
  • Pup-Peroni
  • BD
  • UPS
  • VTech
  • Playmobil
  • Salix
  • Hong Kong Tourism Board
  • Entenmann's
  • BabyCenter