As Tough Mudder grew from a niche obstacle-course company to global phenomenon, Coyne was charged with maintaining a steady drumbeat of media coverage around its new business ventures, local race events, network broadcasts, and human interest storylines. As the AOR for the leading active lifestyle and media company, Coyne handled media outreach, influencer partnerships and celebrity engagement to build awareness while generating coverage throughout the year’s event schedule.

In a milestone moment for the leading sports, active lifestyle and media brand, Tough Mudder Inc. celebrated the grand opening of its flagship Tough Mudder Bootcamp in Burlington, Mass., a high-intensity functional fitness training studio designed to challenge and train all fitness levels. With more than 500 people in attendance at the studio’s day-long celebration, the global fitness brand featured local media classes, free studio classes, mini-group workouts, and more in the festival-like environment.
  • Salix
  • Babies"R"Us
  • GE Water
  • Mohegan Sun
  • Arby's Foundation
  • Lane Bryant
  • Cayman Islands
  • Meow Mix
  • Shell Rotella
  • BD
  • Pillsbury
  • Timberland
  • Cheerios
  • BabyCenter
  • IRONMAN
  • Chiquita
  • Stryker
  • Accuweather
  • Hong Kong Tourism Board
  • BMW
  • The University of Virginia Darden School of Business
  • Courvoisier
  • Novartis
  • Quest Diagnostics
  • The Container Store
  • Hard Rock International
  • Entenmann's
  • Longines
  • USA Swimming Foundation
  • Red Robin Gourmet Burgers & Brews
  • Eggland's Best
  • Seventh Generation
  • South African Tourism
  • Preparation H
  • Pfizer Legal Alliance
  • MLB Players Association
  • National Confectioners Association
  • Tough Mudder
  • AOL Engadget
  • Quaker State
  • Candy Land
  • USA TODAY Sports Media Group
  • ESPN
  • National Canine Research Council
  • NUK
  • Lifetime Digital
  • Advil
  • Fiat Chrysler Automobiles
  • USTA
  • Casio
  • Allergan
  • Del Monte
  • BASF
  • Harley-Davidson
  • Cartoon Network
  • Telemundo
  • Red Bull Arena
  • CeraVe
  • Yahoo Sports
  • Cardinal Health
  • IMAX
  • Pacira
  • Humana
  • Playmobil
  • Daytona International Speedway
  • Reef
  • Heathrow International Airport
  • Disney Parks & Resorts
  • Banfield Pet Hospital
  • Mary Kay
  • Burger King
  • Newman's Own Foundation
  • PEEPS
  • NFL Players Association
  • Murad
  • Perdue
  • VTech
  • Outrigger Resorts
  • Harlem Globetrotters
  • Mike & Ike
  • Milk-Bone
  • Goodyear Tire & Rubber Company
  • Chunky
  • ChapStick
  • Mini Oreo
  • United States Golf Association
  • Bosch
  • Pup-Peroni
  • Graco
  • UPS
  • Penn Medicine
  • VF Corporation
  • Pennzoil
  • Crayola
  • Zoetis
  • WebMD
  • Owens Corning
  • Bayer Animal Health