As Tough Mudder grew from a niche obstacle-course company to global phenomenon, Coyne was charged with maintaining a steady drumbeat of media coverage around its new business ventures, local race events, network broadcasts, and human interest storylines. As the AOR for the leading active lifestyle and media company, Coyne handled media outreach, influencer partnerships and celebrity engagement to build awareness while generating coverage throughout the year’s event schedule.

In a milestone moment for the leading sports, active lifestyle and media brand, Tough Mudder Inc. celebrated the grand opening of its flagship Tough Mudder Bootcamp in Burlington, Mass., a high-intensity functional fitness training studio designed to challenge and train all fitness levels. With more than 500 people in attendance at the studio’s day-long celebration, the global fitness brand featured local media classes, free studio classes, mini-group workouts, and more in the festival-like environment.
  • National Confectioners Association
  • Casio
  • BabyCenter
  • VF Corporation
  • Chiquita
  • Lane Bryant
  • Daytona International Speedway
  • USTA
  • Tough Mudder
  • Telemundo
  • Bayer Animal Health
  • Salix
  • Del Monte
  • United States Golf Association
  • Longines
  • Pfizer Legal Alliance
  • AOL Engadget
  • Entenmann's
  • Mike & Ike
  • Red Robin Gourmet Burgers & Brews
  • Newman's Own Foundation
  • Hard Rock International
  • Accuweather
  • Mary Kay
  • Pennzoil
  • NUK
  • GE Water
  • USA TODAY Sports Media Group
  • Lifetime Digital
  • BMW
  • Owens Corning
  • Babies"R"Us
  • BASF
  • Candy Land
  • Yahoo Sports
  • Quaker State
  • Pillsbury
  • NFL Players Association
  • Bosch
  • USA Swimming Foundation
  • ESPN
  • Cartoon Network
  • Pacira
  • Humana
  • UPS
  • MLB Players Association
  • Novartis
  • Advil
  • Milk-Bone
  • The Container Store
  • PEEPS
  • Timberland
  • Playmobil
  • CeraVe
  • Zoetis
  • Cardinal Health
  • Goodyear Tire & Rubber Company
  • WebMD
  • National Canine Research Council
  • Seventh Generation
  • Cayman Islands
  • Pup-Peroni
  • BD
  • Courvoisier
  • Outrigger Resorts
  • IRONMAN
  • Mini Oreo
  • IMAX
  • Eggland's Best
  • Harlem Globetrotters
  • Penn Medicine
  • Banfield Pet Hospital
  • The University of Virginia Darden School of Business
  • Stryker
  • Heathrow International Airport
  • Burger King
  • Murad
  • Hong Kong Tourism Board
  • South African Tourism
  • Mohegan Sun
  • Graco
  • Fiat Chrysler Automobiles
  • VTech
  • ChapStick
  • Perdue
  • Cheerios
  • Meow Mix
  • Arby's Foundation
  • Preparation H
  • Reef
  • Red Bull Arena
  • Quest Diagnostics
  • Allergan
  • Chunky
  • Disney Parks & Resorts
  • Harley-Davidson
  • Shell Rotella
  • Crayola