The University of Virginia Darden School of Business engaged Coyne PR to promote its standing as one of the nation’s top business schools. With a focus on developing entrepreneurial and global leaders through a learning approach that emphasizes real-life challenges, the school seeks to amplify its narrative of leadership, ethics and values.

Immediately out of the gate, the Coyne team promoted Dean Scott Beardsley’s book – “Higher Calling: The Rise of Nontraditional Leaders in Academia” – introducing the Dean to business and education media throughout his book tour, and resulting in placements in multiple outlets. From there, the team turned its attention to promoting the faculty’s expertise amidst a backdrop of several news-of-the-day issues, ranging from a revamp of federal tax policy to Uber’s leadership challenges to providing perspective on values in the workplace within the context of several high-profile, ethical issues.

  • National Confectioners Association
  • Preparation H
  • Salix
  • Novartis
  • United States Golf Association
  • Bayer Animal Health
  • Mohegan Sun
  • Daytona International Speedway
  • Telemundo
  • Bosch
  • Tough Mudder
  • USA Swimming Foundation
  • IMAX
  • Courvoisier
  • Playmobil
  • Harlem Globetrotters
  • South African Tourism
  • Timberland
  • Red Robin Gourmet Burgers & Brews
  • ESPN
  • CeraVe
  • Cardinal Health
  • Quaker State
  • Harley-Davidson
  • BMW
  • Burger King
  • Murad
  • Disney Parks & Resorts
  • Eggland's Best
  • Stryker
  • Pillsbury
  • Pennzoil
  • National Canine Research Council
  • AOL Engadget
  • Arby's Foundation
  • Candy Land
  • USTA
  • BASF
  • Penn Medicine
  • Mini Oreo
  • Owens Corning
  • NFL Players Association
  • Reef
  • Seventh Generation
  • Shell Rotella
  • Outrigger Resorts
  • The University of Virginia Darden School of Business
  • Humana
  • Perdue
  • Del Monte
  • Yahoo Sports
  • VTech
  • Cayman Islands
  • Hard Rock International
  • Heathrow International Airport
  • Accuweather
  • Fiat Chrysler Automobiles
  • Longines
  • BD
  • Allergan
  • UPS
  • Pup-Peroni
  • VF Corporation
  • WebMD
  • Zoetis
  • BabyCenter
  • Goodyear Tire & Rubber Company
  • GE Water
  • The Container Store
  • NUK
  • Entenmann's
  • Lifetime Digital
  • Casio
  • Pfizer Legal Alliance
  • Newman's Own Foundation
  • Chunky
  • Cheerios
  • USA TODAY Sports Media Group
  • Chiquita
  • Crayola
  • Graco
  • Mike & Ike
  • ChapStick
  • Mary Kay
  • Banfield Pet Hospital
  • Meow Mix
  • IRONMAN
  • Quest Diagnostics
  • Advil
  • Lane Bryant
  • Babies"R"Us
  • MLB Players Association
  • Hong Kong Tourism Board
  • PEEPS
  • Pacira
  • Cartoon Network
  • Red Bull Arena
  • Milk-Bone