The University of Virginia Darden School of Business engaged Coyne PR to promote its standing as one of the nation’s top business schools. With a focus on developing entrepreneurial and global leaders through a learning approach that emphasizes real-life challenges, the school seeks to amplify its narrative of leadership, ethics and values.

Immediately out of the gate, the Coyne team promoted Dean Scott Beardsley’s book – “Higher Calling: The Rise of Nontraditional Leaders in Academia” – introducing the Dean to business and education media throughout his book tour, and resulting in placements in multiple outlets. From there, the team turned its attention to promoting the faculty’s expertise amidst a backdrop of several news-of-the-day issues, ranging from a revamp of federal tax policy to Uber’s leadership challenges to providing perspective on values in the workplace within the context of several high-profile, ethical issues.

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  • Candy Land
  • Penn Medicine
  • Advil
  • Pup-Peroni
  • Chiquita
  • Cartoon Network
  • Graco
  • Bosch
  • Outrigger Resorts
  • GE Water
  • Cardinal Health
  • Banfield Pet Hospital
  • Pennzoil
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  • ESPN
  • Owens Corning
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  • Seventh Generation
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  • Hong Kong Tourism Board
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  • USA Swimming Foundation
  • Eggland's Best
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  • Burger King
  • Cayman Islands
  • The Container Store
  • AOL Engadget
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  • Entenmann's
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  • Playmobil
  • United States Golf Association
  • Arby's Foundation
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  • National Confectioners Association
  • Goodyear Tire & Rubber Company
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  • ChapStick
  • BabyCenter
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  • Longines
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  • National Canine Research Council
  • Harlem Globetrotters
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  • BD
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  • IRONMAN
  • Murad
  • Harley-Davidson
  • Del Monte
  • Disney Parks & Resorts
  • Shell Rotella
  • Zoetis
  • BMW
  • The University of Virginia Darden School of Business
  • Telemundo
  • South African Tourism
  • USTA
  • MLB Players Association