The University of Virginia Darden School of Business engaged Coyne PR to promote its standing as one of the nation’s top business schools. With a focus on developing entrepreneurial and global leaders through a learning approach that emphasizes real-life challenges, the school seeks to amplify its narrative of leadership, ethics and values.

Immediately out of the gate, the Coyne team promoted Dean Scott Beardsley’s book – “Higher Calling: The Rise of Nontraditional Leaders in Academia” – introducing the Dean to business and education media throughout his book tour, and resulting in placements in multiple outlets. From there, the team turned its attention to promoting the faculty’s expertise amidst a backdrop of several news-of-the-day issues, ranging from a revamp of federal tax policy to Uber’s leadership challenges to providing perspective on values in the workplace within the context of several high-profile, ethical issues.

  • Cheerios
  • VTech
  • Seventh Generation
  • Quest Diagnostics
  • Pacira
  • IRONMAN
  • Salix
  • Chunky
  • Heathrow International Airport
  • VF Corporation
  • BASF
  • USTA
  • Graco
  • Stryker
  • Cardinal Health
  • Meow Mix
  • Fiat Chrysler Automobiles
  • Quaker State
  • Reef
  • Babies"R"Us
  • Yahoo Sports
  • Mohegan Sun
  • Bayer Animal Health
  • BabyCenter
  • United States Golf Association
  • Chiquita
  • USA Swimming Foundation
  • South African Tourism
  • CeraVe
  • Tough Mudder
  • IMAX
  • Allergan
  • Penn Medicine
  • Perdue
  • Zoetis
  • Humana
  • Telemundo
  • Timberland
  • Harley-Davidson
  • BMW
  • Hard Rock International
  • Daytona International Speedway
  • BD
  • Casio
  • PEEPS
  • Cayman Islands
  • Playmobil
  • Mike & Ike
  • Cartoon Network
  • Shell Rotella
  • Lifetime Digital
  • Accuweather
  • Pillsbury
  • Pennzoil
  • Harlem Globetrotters
  • Entenmann's
  • National Confectioners Association
  • Pup-Peroni
  • Murad
  • Red Robin Gourmet Burgers & Brews
  • Outrigger Resorts
  • Advil
  • Del Monte
  • Milk-Bone
  • ESPN
  • Candy Land
  • Newman's Own Foundation
  • Pfizer Legal Alliance
  • Crayola
  • AOL Engadget
  • GE Water
  • National Canine Research Council
  • Owens Corning
  • Longines
  • Novartis
  • Mary Kay
  • Mini Oreo
  • WebMD
  • Bosch
  • NUK
  • Courvoisier
  • MLB Players Association
  • The University of Virginia Darden School of Business
  • USA TODAY Sports Media Group
  • Arby's Foundation
  • Banfield Pet Hospital
  • Eggland's Best
  • Goodyear Tire & Rubber Company
  • Disney Parks & Resorts
  • Preparation H
  • UPS
  • ChapStick
  • Burger King
  • Hong Kong Tourism Board
  • Red Bull Arena
  • The Container Store
  • Lane Bryant
  • NFL Players Association