The University of Virginia Darden School of Business engaged Coyne PR to promote its standing as one of the nation’s top business schools. With a focus on developing entrepreneurial and global leaders through a learning approach that emphasizes real-life challenges, the school seeks to amplify its narrative of leadership, ethics and values.

Immediately out of the gate, the Coyne team promoted Dean Scott Beardsley’s book – “Higher Calling: The Rise of Nontraditional Leaders in Academia” – introducing the Dean to business and education media throughout his book tour, and resulting in placements in multiple outlets. From there, the team turned its attention to promoting the faculty’s expertise amidst a backdrop of several news-of-the-day issues, ranging from a revamp of federal tax policy to Uber’s leadership challenges to providing perspective on values in the workplace within the context of several high-profile, ethical issues.

  • Cheerios
  • Yahoo Sports
  • Milk-Bone
  • Pacira
  • Courvoisier
  • Daytona International Speedway
  • The Container Store
  • Arby's Foundation
  • Bayer Animal Health
  • Shell Rotella
  • Disney Parks & Resorts
  • Cardinal Health
  • The University of Virginia Darden School of Business
  • Harley-Davidson
  • BabyCenter
  • Babies"R"Us
  • IMAX
  • NUK
  • GE Water
  • Bosch
  • Harlem Globetrotters
  • Owens Corning
  • Seventh Generation
  • National Confectioners Association
  • Burger King
  • IRONMAN
  • Pennzoil
  • BASF
  • Stryker
  • Candy Land
  • USA TODAY Sports Media Group
  • Playmobil
  • BD
  • USA Swimming Foundation
  • WebMD
  • VF Corporation
  • CeraVe
  • Entenmann's
  • Accuweather
  • Fiat Chrysler Automobiles
  • Cayman Islands
  • Advil
  • Meow Mix
  • MLB Players Association
  • Reef
  • Pillsbury
  • Chiquita
  • United States Golf Association
  • Longines
  • ESPN
  • Penn Medicine
  • Allergan
  • Quest Diagnostics
  • Zoetis
  • Eggland's Best
  • Banfield Pet Hospital
  • UPS
  • Outrigger Resorts
  • Graco
  • ChapStick
  • Red Robin Gourmet Burgers & Brews
  • Heathrow International Airport
  • Preparation H
  • USTA
  • Perdue
  • Novartis
  • Salix
  • Mary Kay
  • Mike & Ike
  • Lane Bryant
  • Red Bull Arena
  • Hard Rock International
  • PEEPS
  • Murad
  • Hong Kong Tourism Board
  • National Canine Research Council
  • Chunky
  • South African Tourism
  • Pfizer Legal Alliance
  • NFL Players Association
  • Lifetime Digital
  • Timberland
  • Crayola
  • Newman's Own Foundation
  • BMW
  • Tough Mudder
  • Pup-Peroni
  • AOL Engadget
  • VTech
  • Quaker State
  • Humana
  • Mini Oreo
  • Casio
  • Goodyear Tire & Rubber Company
  • Cartoon Network
  • Telemundo
  • Mohegan Sun
  • Del Monte