The University of Virginia Darden School of Business engaged Coyne PR to promote its standing as one of the nation’s top business schools. With a focus on developing entrepreneurial and global leaders through a learning approach that emphasizes real-life challenges, the school seeks to amplify its narrative of leadership, ethics and values.

Immediately out of the gate, the Coyne team promoted Dean Scott Beardsley’s book – “Higher Calling: The Rise of Nontraditional Leaders in Academia” – introducing the Dean to business and education media throughout his book tour, and resulting in placements in multiple outlets. From there, the team turned its attention to promoting the faculty’s expertise amidst a backdrop of several news-of-the-day issues, ranging from a revamp of federal tax policy to Uber’s leadership challenges to providing perspective on values in the workplace within the context of several high-profile, ethical issues.