The Gannett Co., Inc., parent of USA TODAY and, now, more than 140 local media brands throughout the country, looked to Coyne to help launch its new business unit and to remake the perception of USA TODAY Sports as an aging, print-driven business into one that recognizes the brand as one of the top digital sports companies in North America. We worked with the Sports Media Group’s executive leadership team on a daily basis to strategize against initiatives and maximize its industry communications efforts, specifically as a way of reaching advertisers and their agency media buyers.

Over its first year together, Coyne helped generate 198 trade stories—more than one story every two days—to help the USA TODAY Sports Media Group introduce itself to the marketplace, explain its strategy, and demonstrate the success of its mission, which culminated with a finalist nomination for Best in Digital Media from Sports Business Journal’s Sports Business Awards. Since then, USA TODAY Sports has become a permanent fixture in comScore’s top five digital sports properties every month, and has received awards from influential digital trade outlets Digiday, Cynopsis and Mobile Marketer.

  • Arby's Foundation
  • Graco
  • Salix
  • BD
  • The University of Virginia Darden School of Business
  • The Container Store
  • Mike & Ike
  • Pfizer Legal Alliance
  • USA Swimming Foundation
  • Mohegan Sun
  • Chunky
  • CeraVe
  • AOL Engadget
  • Babies"R"Us
  • Zoetis
  • Disney Parks & Resorts
  • Cardinal Health
  • Hong Kong Tourism Board
  • UPS
  • Seventh Generation
  • WebMD
  • Cartoon Network
  • National Confectioners Association
  • MLB Players Association
  • BabyCenter
  • Quest Diagnostics
  • Eggland's Best
  • Cheerios
  • BASF
  • NUK
  • South African Tourism
  • IRONMAN
  • Murad
  • Harley-Davidson
  • Banfield Pet Hospital
  • Cayman Islands
  • Stryker
  • NFL Players Association
  • Goodyear Tire & Rubber Company
  • Red Robin Gourmet Burgers & Brews
  • Yahoo Sports
  • Milk-Bone
  • Owens Corning
  • Telemundo
  • United States Golf Association
  • Playmobil
  • PEEPS
  • Newman's Own Foundation
  • GE Water
  • VTech
  • Crayola
  • Bayer Animal Health
  • ESPN
  • National Canine Research Council
  • Tough Mudder
  • Casio
  • Mini Oreo
  • Red Bull Arena
  • Allergan
  • Quaker State
  • Timberland
  • Del Monte
  • Novartis
  • Pup-Peroni
  • IMAX
  • Chiquita
  • Humana
  • Candy Land
  • Fiat Chrysler Automobiles
  • Bosch
  • Hard Rock International
  • USA TODAY Sports Media Group
  • Pillsbury
  • Longines
  • Advil
  • USTA
  • Meow Mix
  • Mary Kay
  • Entenmann's
  • BMW
  • Daytona International Speedway
  • Harlem Globetrotters
  • Pennzoil
  • Lifetime Digital
  • Accuweather
  • Outrigger Resorts
  • Preparation H
  • Heathrow International Airport
  • VF Corporation
  • Courvoisier
  • Perdue
  • Lane Bryant
  • Burger King
  • Pacira
  • Reef
  • ChapStick
  • Shell Rotella
  • Penn Medicine