VTech, a world leader in age-appropriate and developmental stage-based electronic learning products for children, turned to Coyne for an unprecedented consumer brand building campaign. With a strong focus on strategic product launches, building engaging relationships with influencers, strengthening brand reputation and delivering measurable results, our team has helped elevate VTech to a premiere brand in the industry.

When VTech acquired LeapFrog in 2016, the team was tasked with developing a comprehensive program that continued to keep VTech in the media spotlight while also ensuring LeapFrog shined bright.

In order to generate truly engaged posts and content-rich editorial surrounding the Kidizoom Action Cam, Coyne offered select media and bloggers with children in the target age range the opportunity for personal skateboarding lessons featuring a one-on-one introduction to the Kidizoom Action Cam.
Hot on the heels of the adult wearables trend, Coyne PR previewed the Kidizoom Smartwatch to select media at Toy Fair, building the buzz, which continued throughout the year. As the retail availability date neared, the product was launched at a Christmas in July media event and samples were pre-seeded to key influential toy and tech media, which included one-on-one meetings with a VTech executive.
Looking to share the scoop on LeapFrog’s adorable Scoop & Learn Ice Cream Cart, Coyne PR featured the product at a summertime media event alongside a full-size ice cream cart packed with adorable cotton candy cones. To continue the buzz through the holiday shopping season, Coyne executed a robust media campaign that led to an impressive accumulation of more than a dozen toy test awards, a Toy of the Year (TOTY) Award nomination and coverage on TODAY, Good Morning America, CNBC, Good Housekeeping, Family Circle, Parents and more, making it one of the hottest toys of the year.
  • VF Corporation
  • Mohegan Sun
  • Cheerios
  • Disney Parks & Resorts
  • Graco
  • PEEPS
  • Red Robin Gourmet Burgers & Brews
  • Longines
  • Milk-Bone
  • Bayer Animal Health
  • Quest Diagnostics
  • Casio
  • Lifetime Digital
  • Shell Rotella
  • Heathrow International Airport
  • Seventh Generation
  • Allergan
  • WebMD
  • MLB Players Association
  • ESPN
  • Pfizer Legal Alliance
  • ChapStick
  • Meow Mix
  • Del Monte
  • South African Tourism
  • Stryker
  • Eggland's Best
  • Mary Kay
  • Chunky
  • GE Water
  • USA Swimming Foundation
  • Perdue
  • Zoetis
  • Accuweather
  • Chiquita
  • Babies"R"Us
  • Harley-Davidson
  • United States Golf Association
  • Cayman Islands
  • NFL Players Association
  • Candy Land
  • Goodyear Tire & Rubber Company
  • Quaker State
  • USTA
  • Pillsbury
  • Crayola
  • Hong Kong Tourism Board
  • National Confectioners Association
  • BabyCenter
  • Newman's Own Foundation
  • Mike & Ike
  • Red Bull Arena
  • Banfield Pet Hospital
  • Bosch
  • The Container Store
  • Harlem Globetrotters
  • Owens Corning
  • Fiat Chrysler Automobiles
  • BASF
  • Entenmann's
  • Playmobil
  • Yahoo Sports
  • BD
  • Outrigger Resorts
  • Preparation H
  • UPS
  • Murad
  • Cartoon Network
  • Novartis
  • AOL Engadget
  • IRONMAN
  • Advil
  • The University of Virginia Darden School of Business
  • NUK
  • Pennzoil
  • National Canine Research Council
  • Pup-Peroni
  • USA TODAY Sports Media Group
  • Penn Medicine
  • Burger King
  • BMW
  • Telemundo
  • Arby's Foundation
  • IMAX
  • Lane Bryant
  • Humana
  • Salix
  • VTech
  • Courvoisier
  • Reef
  • Hard Rock International
  • CeraVe
  • Tough Mudder
  • Mini Oreo
  • Pacira
  • Timberland
  • Daytona International Speedway
  • Cardinal Health