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Known in healthcare inner-circles for being a formidable player in Medicaid and Medicare Advantage, WellCare sought to make a name for itself to broader audiences, including consumers.  WellCare turned to Coyne PR to support its efforts with broad reaching campaigns and communications initiatives to elevate reputation and awareness, drive greater visibility for its executives and thought leaders, and enhance the visibility of its core programs and select services to drive differentiation in the marketplace.  The team delivered with programs and initiatives that enhanced its presence among key stakeholders and extended its brand visibility to the national level.