Becoming a worldwide sensation after only five years, cosmetic and skincare brand Younique has pioneered social media-driven direct sales. The brand is consistently evolving to create products that are not only revolutionizing the beauty industry, but allowing them to expand across the globe.

Coyne’s PR support for the brand focused on amplifying corporate news and reaching digitally savvy, social media-engaged women through product launch events, influencer programs and promoting the brand at high-profile events like NY Fashion Week.

To officially introduce the digitally-based brand to beauty media, Coyne PR planned and executed a Younique launch event in the trendy Chelsea neighborhood of NYC that featured a learning session with co-founder, Melanie Huscroft – where she talked about how the brand got their big break on social media – and a makeup playground area to test and try new products with celeb makeup artist, Mickey Williams. Editors enjoyed light bites, drinks and even participated in a creative terrarium building activity that honed-in on the nature-inspired spirit of the brand.