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Becoming a worldwide sensation after only five years, cosmetic and skincare brand Younique has pioneered social media-driven direct sales. The brand is consistently evolving to create products that are not only revolutionizing the beauty industry, but allowing them to expand across the globe.

Coyne’s PR support for the brand focused on amplifying corporate news and reaching digitally savvy, social media-engaged women through product launch events, influencer programs and promoting the brand at high-profile events like NY Fashion Week.