One A Day Prenatal Virtually Showers Moms-To-Be
One A Day was launching its new Prenatal Advanced Multivitamins amidst the pandemic and challenged Coyne to generate awareness in an out of the box way. With stay at-home orders in effect, Coyne took notice of all of the pregnant women who could no longer traditionally host in-person baby showers with their families and friends. To support these moms-to-be during these challenge times, Coyne recommended that One A Day still give all the moms-to-be the baby showers they deserve. Coyne created a box filled with everything moms might need to host a virtual baby shower, including a Zoom account, decorations, product samples and key brand messaging. Virtual baby shower kits were distributed to pregnant micro influencers to create original Instagram content and host a giveaway for their followers to receive their own virtual baby shower kits. This initiative showcased how One A Day supports moms every step of the way during their pregnancy and beyond as they navigate the road to motherhood, leaving a memorable experience with their friends and family from the safety of their homes.

Fairleigh Dickinson University Poll Makes National Headlines
As the nation begins to take steps toward opening up, Americans are feeling hesitant about their healthcare and how the pandemic is being managed, according to a poll by Fairleigh Dickinson University. The poll, which was conducted by FDU and promoted by the Coyne team, found that more than one third of Americans are unlikely to or definitely would not get a COVID-19 vaccine if one becomes available. Additionally, people’s political leanings may also have a role in whether they would get vaccinated, with a quarter of Republicans saying they would definitely get vaccinated, versus 37% of Democrats. Finally, when it comes to Americans’ views toward the President and his management of COVID-19, almost half (49%) of those who approved of his management believed COVID-19 cases have been overreported, and 66% say the death tolls are inflated. However, 77% of those who don’t support the President’s approach believe infections are underreported, and 62% say deaths are underreported. Upon launch of the survey, the team immediately secured placements in Newsweek, The New York Times and The Hill.

JKS For the Outdoors
As ‘Stay at Home’ orders continue to loosen, outdoor enthusiast activities continue to grow, especially with those taking to the trails with their vehicles. JKS Manufacturing, a subsidiary of FOX Factory, recently debuted its newest suspension system, J-Rated, designed for Jeeps.­ Encompassing six new kits, J-Rated was developed to simplify the buying process for motorists looking to upgrade their Jeep. For this announcement, the Coyne Team helped the brand land coverage beyond the traditional automotive enthusiast/aftermarket audience expanding to popular hunting/fishing and outdoor media.

The team understood that hunting and fishing very often require a vehicle capable of traversing serious terrain. The J-Rated suspension line was designed to tackle these types of terrain and to make desired hunting/fishing sites like secluded lakes or muddy bogs more easily accessible. This tailored message was shared with all of the hunting, fishing, and outdoor publications as well as key influencers. The topic sparked interest and conversations among a new audience and with media that typically would not cover a Jeep suspension product. As a result, the team is already placing products for trial and securing coverage in publications that never had JKS in their consideration set prior.

Centene and National Minority Quality Forum to Study COVID-19’s Impact on Minority Communities
Centene, which insures nearly one out of every 15 Americans, has joined forces with the National Minority Quality Forum (NMQF) to launch the “Minority and Rural Health Coronavirus Study (MRCS)” to assess the impact of COVID-19 on racial minorities and underserved communities across the country. While the effects of the pandemic are still emerging, current data suggests certain populations are more vulnerable than others. According to a recent study from APM Research Lab, African Americans are dying from the virus at nearly three times the rate of white Americans. Further, in 42 states plus Washington D.C., Hispanics/Latinos make up a greater share of confirmed cases than their share of the population. And, in non-metro communities nationwide, COVID-19 cases have increased 125% compared to their urban counterparts (68%). As part of Phase I of MRCS, the Coyne team is supporting Centene to get the word out on its free COVID-19 PCR testing (to confirm current COVID-19 infection) and antibody testing (to confirm previous COVID-19 infection) at federally qualified health centers (FQHCs) in five states across the country. Following collection of the test data, researchers will analyze and translate survey data, and, based on the findings, provide evidence-based solutions to inform the public health response and help reduce healthcare disparities among underserved populations.

REEF’s Pride Collection
To help continue the spread of positivity and unity, Coyne helped support REEF’s second-annual Pride collection to top fashion and lifestyle outlets as part of Pride Month. From vibrant men’s boat shoes to women’s mules and unisex slides, REEF’s got just the assortment of footwear to complete your loudest and proudest looks in honor of Pride. For each pair purchased, the brand is donating 25 percent of proceeds to PFLAG National – the first and largest organization for LGBTQ+ people, their parents and families, and allies. To highlight this charitable component and the rainbow of resilient hues found in this collection, sites like AskMen, Seventeen, US Weekly and Ok! Magazine have featured the three-piece collection in recent coverage including a feature story in Footwear News.