America Hits the Road with Shell Rotella and Pennzoil
With travel directly impacted by COVID-19, many Americans are opting to drive instead of fly to their favorite summer destinations – especially for the July 4th holiday weekend. Shell Rotella and Pennzoil recognized this as an opportunity to remind motorists how to properly prep their vehicle before hitting the road via a timely Virtual Satellite Media Tour (VSMT)! Leveraging two Shell Brands, the team helped explain how Pennzoil Platinum Full Synthetic motor oil offers complete engine protection (plus better fuel economy) for today’s newer vehicles which require full synthetic. And, how Shell Rotella helps protect engines operating under a heavy load, especially if vehicles are towing the camper or boat, idling for long periods of time or sitting in stop-and-go traffic. Working with The Car Coach, Lauren Fix, the brands looked to garner nationwide broadcast coverage by offering motorists helpful tips and tricks to ensure their vehicle is ready for their first major road trip of 2020. The VSMT took place from Lauren Fix’s home in Buffalo, New York where she was able to complete 22 broadcast interviews in just 4 hours from her garage!
Eggland’s Best Taps RDN for IG Live Cooking Demo
Leveraging the insight that Americans are cooking and baking at the highest rate in more than 50 years, Coyne coordinated an egg-citing Instagram Live takeover with Registered Dietitian and Nutritionist Dawn Jackson Blatner. Dawn streamed live from the Eggland’s Best account to demonstrate how to make an original recipe – Pizza Frittata – which highlighted the craveable yet healthy pizza alternative and of course, the superior nutrition and taste of Eggland’s Best eggs. The segment was a hit among fans, garnering 80 live viewers, plus more than 5,000 additional views for the video on EB’s IGTV channel!
Coyne Invites Produce Leaders to go BANANAS at Chiquita’s United Fresh LIVE! Booth
Following the announcement from the United Fresh Produce Association that its annual trade show would be shifting to a virtual conference, Chiquita tapped the Coyne PR team to generate excitement for its online booth. Leveraging the momentum of a first-of-its-kind event in the produce industry, Coyne crafted an attention-grabbing press release showcasing Chiquita’s unique booth offerings and conducted targeted media outreach to key trade editors. Notable features included a layout designed to mirror the lush greenery of Chiquita’s farming communities, interactive platforms reflecting the capabilities of the brand’s all-new customer website and the opportunity to connect with a Chiquita representative in real-time. As a result of outreach efforts, Coyne secured interest from media to visit Chiquita’s booth at the virtual event and coverage in produce trade outlets including The Packer, Fresh Plaza and Perishable News.
ICC Points a Spotlight on Building Safety Professionals Throughout the Pandemic
The International Code Council (ICC) conducted a survey at the start of the pandemic and found that 93% of the more than 1,100 building departments surveyed in the U.S. were still performing inspections, despite 6 in 10 not having the capabilities to carry out critical functions remotely. Deemed an essential group, code officials have continued to put themselves in harm’s way during the pandemic to ensure the safety and sanitation of our structures and buildings – including temporary structures that have been converted for hospital use. To highlight the critical role of building safety professionals throughout the pandemic, Coyne developed a three-pronged strategy using top-tier, trade and local media to push ICC to the forefront of conversation. Coyne secured top-tier interview opportunities with Nasdaq TradeTalks, SmartBrief and NY Observer for ICC’s Gabe Maser, Vice President of Government Relations. Taking it a step further, the Coyne team identified the opportunity to build a voice for ICC’s Chief Executive Officer, Dominic Sims, on the importance of building safety professionals with key bylines placed in influential industry trades PM Engineer and Builder Magazine. Additionally, Dominic is set to be highlighted in Authority Magazine’s upcoming ‘Heroes of COVID-19’ feature.