We call it our Consumer Practice but we’re not really crazy about the word consumer. The key to engaging consumers is to treat them like the people they are. Not everyone fits neatly into a simple category like 28-42 suburban-female-minivan-driver-with-HHI-of blah-blah-blah. It’s important to understand the people you want to influence.

We dig deeper.

We don’t just know moms. We know first-time moms and second-time moms. We also know dads, grandmas and grandpas, abuelas y abuelos, millennials and young kids. We know Marvel fanboys and US Open golf fans. At Coyne PR, we help you reach the people you want to reach. It takes creativity. Smart, strategically sound, insight-driven creativity.

There’s been a seismic change in the way people consume media. That’s why PR is now so much more than “Get me in The New York Times” or “Get me on The TODAY Show.” In many cases, it may be more important to be seen on that influential 10-year-old’s YouTube channel or the right fashionista’s Instagram feed.

It’s about earned trust.

We strongly believe in the power of earned media. But we know it’s also about earned trust. When people trust a brand, they’re more likely to choose it over other competitive options. If that trust continues to be earned with every interaction, you can build brand loyalty. Build relationships with the people who are loyal to your brand and you will create a community of ambassadors and evangelists who can spread the word more authentically than any paid media tactic ever could.

The story is no longer in the marketers’ hands. That’s why we need to be more than storytellers. We need to be story starters. Strategy and creativity are as important as ever. But if we recognize the power of the people when it comes to a brand’s narrative, we can find the best opportunities to engage and influence in order to help our clients win in the marketplace – with people.

Consumer Services

  • Brand Building
  • Events & Promotions
  • Media Relations
  • Media Training
  • Product Launches
  • Sponsorship Activation
  • Cause Marketing
  • Influencer Engagement
  • Social Listening & Analytics
  • Content Strategy
  • Community Management

We’ve been telling great stories for 25 years. We’d love to tell yours.