Coyne PR manages corporate communications programs for many of the world’s largest companies and rising startups. Running the gamut from social responsibility and purpose marketing to internal communications, crisis and issues management and more, our team of experts understands how to build, strengthen, sustain and protect a company’s reputation.
Crisis and Issues Management
While a company’s reputation can be its strongest asset, in an instant it can become its biggest liability. This dichotomy is what makes crisis and issues management so crucial in today’s “always on” environment.
An intuitive yet often overlooked component in crisis and issues management is preparedness. Coyne PR combines risk sizing tools, stakeholder analysis, media research, social listening and industry insights to level set preparedness and identify potential risk. We review (or create) internal communication structures to ensure a timely, accurate and informed response when a crisis occurs.
We’re adept at handling rapidly evolving situations that demand quick thinking, sound decision making and decisive action. We employ real-time media, social and influencer tracking to evaluate situations, and anticipate potential stakeholder actions through structured scenario planning.
It’s been said that the Chinese word for crisis is the same for opportunity. While not exactly accurate, there is still a lesson to be learned – a crisis presents an opportunity to demonstrate a company’s core values and enhance its reputation.
Social Responsibility and Purpose Marketing
Social responsibility and purpose marketing are more than just the latest buzz phrases; they have the power to inspire (both internally and externally) and drive change.
We help our clients discover and define their Purpose Marketing strategy, and activate it in a way that transforms it beyond mere words on a page to something more meaningful, actionable and authentic.
Our experience ranges from creating breakthrough platforms intrinsically linked to company values that enhance reputation to developing strategies that shine a light on existing but underutilized assets.
Executive Thought Leadership
The positioning of corporate executives separates leaders from followers. Done properly, it creates an aura of innovation and vision that can not only drive the fortunes of the enterprise, but also impact the direction of the entire business category, if not all business categories.
Combining a firm understanding of business objectives with insights on trends, influencers and media, Coyne PR’s team of seasoned corporate communications experts has delivered successful thought leadership campaigns for a range of clients across multiple categories.
- Corporate Brand and Reputation Strategy
- Executive Thought Leadership and Visibility
- Strategic Media
- Issues and Crisis Preparedness and Management
- Social Responsibility & Purpose Marketing
- Digital Strategy and Content Development
- Executive Media Training
- Influencer Relations
- Executive Speaking Bureaus
- Business Media Tours
- Messaging Architecture
- Sales Conference Preparation
- Creation and Design of Annual Reports
- Labor Relations
- Franchise Communications
- Internal Communications