What began more than a decade ago, as a solution for clients to have fast, easy, affordable creative services, has become a world-class offering. Whether it’s creating social content or producing national commercials or building enterprise-level websites, our Studio’s humble roots have taken hold and grown.
Big experience. Boutique environment.
Today, our Studio is bustling with great minds whose craft was honed while creating award-winning work at big New York agencies including Y&R, Digitas and even Nickelodeon.
Think of the Coyne PR Studio as an entrepreneurial start-up advertising agency, digital shop or design firm inside one of the best-known mid-sized independent PR firms. From concept to execution, our team can make your brand resonate and inspire action.
- Branded Content
- Integrated Campaigns
- Web Development
- Video Production
- Broadcast, Online, Print
Have a look at some highlights from our Studio’s portfolio
We worked in partnership with the brand team to develop in-store creative from concept through final execution to promote new Limited Time Only menu items – which we also named. The creative carried over into digital as well with custom landing pages and downloadable audio wake-up messages.
NFL Players Association
B2B advertising campaign that highlights the personalities of NFL players to match them with businesses for marketing and licensing opportunities. Our print and digital ads run in publications such as Sports Business Journal and Adweek along with custom landing pages where the conversation can lead to conversion.
To celebrate 120 years of this beloved brand, we baked up the I SING ON THE CAKE sweepstakes. Fans were invited to sing Happy Birthday for a chance to win big prizes. Plus, for every UGC video, a donation goes to music education. Our work included videos, display ads, point of sale, landing pages… we even sang!
Arnold, Brownberry & Oroweat Bread
To seed the launch of a new whole grain line, we created a ‘Coming Soon’ trailer that ran on digital and social media and in movie theaters across the country. We also developed their brand website with a fresh new look as well as creating promotional landing pages such as the America’s Better Sandwich contest.
Just because they’re seniors doesn’t mean they’re just mall walkers. Video shot at Mall of America featuring inspiring athletes from The Senior Games as part of the Humana Game Changers program.
American Petroleum Institute
Integrated campaign to educate the trucking industry about upcoming changes in motor oil specs. We took what could have been a very complex message and simplified it to its essence. Executions included magazine ads, animated banners and radio commercials that drove traffic to a custom website which we built.
In The Raw
We created national magazine and digital ads and a digital cookbook for Stevia In The Raw to let consumers know they can swap out half the sugar in their holiday baking recipes. In addition, we create some pretty sweet point-of-purchase materials and FSI coupon ads for the brand.
Integrated brand campaign that included a redesign of the character on their logo and packaging, brand voice, digital ads, posters, animated video commercials, out-of-home and a new website.
We created a healthy serving of digital content for Perdue. Our animated “Chicken Dance” video significantly outperformed previous brand efforts on Facebook, YouTube and Instagram. In addition we created an animated infographic microsite about the food choices made by millennials.
Our premise was to dispel common breast cancer myths in a disarming manner. This spot ran on TV throughout Breast Cancer Awareness Month and generated a huge amount of traffic to their site.
Featuring Jon Bernthal from “The Walking Dead,” this PSA for The Majority Project was created to help erase the negative stereotypes of pit bull dog owners. It generated over 253 million impressions and participation in the project increased by 87 percent.
For Hard Rock, we created Snapchat Geofilters to create a little extra buzz around some new menu items and some that just rock. For a limited time, of course.
This internal comms video welcomed VF employees across all their apparel brands around the world on the launch day of their new intranet site as they logged into their computers.
To bring traffic to the brand’s thought leadership content, we created animated promos to run on social media.
Mike & Ike
We love creating these short form social videos almost as much as we love eating Mike and Ikes.
While ‘pet parents’ still buy rawhide chews on occasion, we know there is opportunity for conversion to a safer, smarter choice. This spot appeals to their sense of responsibility without wagging our fingers at them. And speaking of wagging, we are thankful to our great cast of dogs.
In addition to naming this military charity 5K race, we created the logo, the advertising, the website, all the swag and manage their social media. The ad won numerous awards including a silver Graphis to boot.
Store Brand Formula
With a balance of logic and love, we turned an insight into a positioning and a tagline for Store Brand Formula. It’s called formula for a reason.TM From there, we crafted a brand voice, a new website and promotional content to enlighten parents about a smart alternative to heavily-marketed baby formulas.
The Coyne PR Studio’s creative work has been recognized by numerous industry award competitions including Graphis, The Telly Awards, The Communicator Awards and The W3 Awards among others.