At Coyne PR, we are always in search of the big idea. It’s what motivates us up in the morning and keeps us up at night. Welcome to our video series What’s Behind the Big Idea in which we take a look back at some of our favorite activations.

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Turning Tradition on its Tail with Snausages

Talk about turning tradition on its tail! The Pet team at Coyne PR fought through blizzards, thin ice and dreadful deadlines to produce one of our favorite client events ever – the Snausages Man Sled Race – where dogs and mushers literally switched places. In our latest video, we’ll show you how they pulled it off and helped keep product on retailers’ shelves in the process.

Sparking a Movement for Paralysis

Inspiration, hope and goosebumps is what you will receive after you watch our newest video. There is nothing more powerful than the human spirit. So prepare to rise up and join us in a standing ovation for those who refuse to give up!

Guinness World Records

“Guinness is good for you,” – and it has been great for clients. A Guinness World Record is something no one has ever done in the history of man, even if it’s just a big pillow fight. Check out the lengths we have flown, floated, raced, hopped, popped, built, smashed and fought to create record breaking buzz for our clients!

Inspiration in a Snap(Chat)

This time we hear from Deborah Sierchio, Stacey White and Caroline Aponte from our beauty team as they take a look back at a pretty smooth campaign for Palmer’s Cocoa Butter featuring the one and only DJ Khaled.

The Path to Creativity

We look back to the 60th anniversary of the iconic board game, Candy Land. Enjoy the video as Tim Schramm, Rich Lukis, Nicole Centinaro and of course Brian Murphy (aka Murph, aka Big Murph) share the path they took.

Children’s Advil

Children’s Advil
  • VTech
  • Hong Kong Tourism Board
  • BASF
  • Bayer Animal Health
  • Milk-Bone
  • GE Water
  • The Container Store
  • Graco
  • Pfizer Legal Alliance
  • USA Swimming Foundation
  • Red Bull Arena
  • Penn Medicine
  • South African Tourism
  • Cardinal Health
  • VF Corporation
  • BMW
  • BabyCenter
  • Pup-Peroni
  • Murad
  • NUK
  • Yahoo Sports
  • MLB Players Association
  • Stryker
  • USA TODAY Sports Media Group
  • Newman's Own Foundation
  • Lifetime Digital
  • Telemundo
  • Pillsbury
  • Daytona International Speedway
  • Crayola
  • Accuweather
  • Burger King
  • United States Golf Association
  • Disney Parks & Resorts
  • AOL Engadget
  • Entenmann's
  • Eggland's Best
  • Zoetis
  • Heathrow International Airport
  • National Canine Research Council
  • Advil
  • Owens Corning
  • Timberland
  • Allergan
  • Novartis
  • Salix
  • ChapStick
  • Red Robin Gourmet Burgers & Brews
  • Pacira
  • Pennzoil
  • National Confectioners Association
  • Casio
  • Lane Bryant
  • Mike & Ike
  • ESPN
  • Seventh Generation
  • Cheerios
  • Harlem Globetrotters
  • BD
  • IMAX
  • Harley-Davidson
  • Banfield Pet Hospital
  • WebMD
  • Mary Kay
  • Outrigger Resorts
  • Babies"R"Us
  • Perdue
  • Hard Rock International
  • Quest Diagnostics
  • Bosch
  • Mini Oreo
  • Mohegan Sun
  • Goodyear Tire & Rubber Company
  • CeraVe
  • Longines
  • Reef
  • NFL Players Association
  • The University of Virginia Darden School of Business
  • Courvoisier
  • USTA
  • Fiat Chrysler Automobiles
  • UPS
  • Humana
  • Chiquita
  • Cartoon Network
  • Del Monte
  • Cayman Islands
  • Candy Land
  • Meow Mix
  • Tough Mudder
  • Quaker State
  • Arby's Foundation
  • Preparation H
  • Playmobil
  • Chunky
  • Shell Rotella