At Coyne PR, we are always in search of the big idea. It’s what motivates us up in the morning and keeps us up at night. Welcome to our video series What’s Behind the Big Idea in which we take a look back at some of our favorite activations.

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Sparking a Movement for Paralysis

Inspiration, hope and goosebumps is what you will receive after you watch our newest video. There is nothing more powerful than the human spirit. So prepare to rise up and join us in a standing ovation for those who refuse to give up!

Guinness World Records

“Guinness is good for you,” – and it has been great for clients. A Guinness World Record is something no one has ever done in the history of man, even if it’s just a big pillow fight. Check out the lengths we have flown, floated, raced, hopped, popped, built, smashed and fought to create record breaking buzz for our clients!

Inspiration in a Snap(Chat)

This time we hear from Deborah Sierchio, Stacey White and Caroline Aponte from our beauty team as they take a look back at a pretty smooth campaign for Palmer’s Cocoa Butter featuring the one and only DJ Khaled.

The Path to Creativity

We look back to the 60th anniversary of the iconic board game, Candy Land. Enjoy the video as Tim Schramm, Rich Lukis, Nicole Centinaro and of course Brian Murphy (aka Murph, aka Big Murph) share the path they took.



Children’s Advil

Children’s Advil
  • Burger King
  • Yahoo Sports
  • Disney Parks & Resorts
  • Pacira
  • Shell Rotella
  • Mini Oreo
  • Cayman Islands
  • WebMD
  • Pillsbury
  • BD
  • Mary Kay
  • Bayer Animal Health
  • Reef
  • Preparation H
  • VTech
  • Banfield Pet Hospital
  • Heathrow International Airport
  • Longines
  • Fiat Chrysler Automobiles
  • The University of Virginia Darden School of Business
  • Quest Diagnostics
  • Crayola
  • Pennzoil
  • Cartoon Network
  • USA Swimming Foundation
  • BASF
  • Stryker
  • MLB Players Association
  • Red Robin Gourmet Burgers & Brews
  • IMAX
  • Cardinal Health
  • Casio
  • Bosch
  • Lane Bryant
  • Hard Rock International
  • ChapStick
  • Milk-Bone
  • Owens Corning
  • ESPN
  • Lifetime Digital
  • USA TODAY Sports Media Group
  • Mohegan Sun
  • United States Golf Association
  • Outrigger Resorts
  • Chunky
  • NUK
  • Zoetis
  • Penn Medicine
  • Quaker State
  • Babies"R"Us
  • CeraVe
  • Hong Kong Tourism Board
  • Timberland
  • Humana
  • Eggland's Best
  • GE Water
  • Allergan
  • VF Corporation
  • Novartis
  • Seventh Generation
  • BabyCenter
  • Chiquita
  • Salix
  • NFL Players Association
  • UPS
  • Goodyear Tire & Rubber Company
  • Graco
  • Mike & Ike
  • Del Monte
  • Courvoisier
  • National Confectioners Association
  • Cheerios
  • Entenmann's
  • Arby's Foundation
  • Daytona International Speedway
  • Accuweather
  • Harlem Globetrotters
  • Tough Mudder
  • Murad
  • Perdue
  • Candy Land
  • Pfizer Legal Alliance
  • The Container Store
  • Pup-Peroni
  • South African Tourism
  • Playmobil
  • Newman's Own Foundation
  • Red Bull Arena
  • USTA
  • Meow Mix
  • Telemundo
  • Harley-Davidson
  • AOL Engadget
  • Advil
  • BMW
  • National Canine Research Council