At Coyne PR, we are always in search of the big idea. It’s what motivates us up in the morning and keeps us up at night. Welcome to our video series What’s Behind the Big Idea in which we take a look back at some of our favorite activations.

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Sparking a Movement for Paralysis

Inspiration, hope and goosebumps is what you will receive after you watch our newest video. There is nothing more powerful than the human spirit. So prepare to rise up and join us in a standing ovation for those who refuse to give up!

Guinness World Records

“Guinness is good for you,” – and it has been great for clients. A Guinness World Record is something no one has ever done in the history of man, even if it’s just a big pillow fight. Check out the lengths we have flown, floated, raced, hopped, popped, built, smashed and fought to create record breaking buzz for our clients!

Inspiration in a Snap(Chat)

This time we hear from Deborah Sierchio, Stacey White and Caroline Aponte from our beauty team as they take a look back at a pretty smooth campaign for Palmer’s Cocoa Butter featuring the one and only DJ Khaled.

The Path to Creativity

We look back to the 60th anniversary of the iconic board game, Candy Land. Enjoy the video as Tim Schramm, Rich Lukis, Nicole Centinaro and of course Brian Murphy (aka Murph, aka Big Murph) share the path they took.



Children’s Advil

Children’s Advil
  • UPS
  • Hong Kong Tourism Board
  • Heathrow International Airport
  • Cheerios
  • NUK
  • USTA
  • Cayman Islands
  • BASF
  • Chiquita
  • Pillsbury
  • Cardinal Health
  • South African Tourism
  • NFL Players Association
  • Harlem Globetrotters
  • Longines
  • Pacira
  • Chunky
  • Hard Rock International
  • Cartoon Network
  • Yahoo Sports
  • Salix
  • Advil
  • Pfizer Legal Alliance
  • Harley-Davidson
  • Meow Mix
  • Courvoisier
  • VF Corporation
  • United States Golf Association
  • Quaker State
  • The Container Store
  • CeraVe
  • Eggland's Best
  • Novartis
  • Mike & Ike
  • Disney Parks & Resorts
  • AOL Engadget
  • Lane Bryant
  • BabyCenter
  • Reef
  • Daytona International Speedway
  • Casio
  • Graco
  • Milk-Bone
  • Candy Land
  • MLB Players Association
  • Bosch
  • Arby's Foundation
  • Babies"R"Us
  • Accuweather
  • Murad
  • Quest Diagnostics
  • USA Swimming Foundation
  • Timberland
  • WebMD
  • Zoetis
  • Goodyear Tire & Rubber Company
  • GE Water
  • IMAX
  • Humana
  • Preparation H
  • National Canine Research Council
  • Allergan
  • ChapStick
  • Tough Mudder
  • Entenmann's
  • Del Monte
  • Newman's Own Foundation
  • Crayola
  • VTech
  • Playmobil
  • Telemundo
  • Mini Oreo
  • National Confectioners Association
  • Outrigger Resorts
  • BMW
  • Stryker
  • The University of Virginia Darden School of Business
  • Fiat Chrysler Automobiles
  • Lifetime Digital
  • Red Robin Gourmet Burgers & Brews
  • USA TODAY Sports Media Group
  • Perdue
  • Seventh Generation
  • Owens Corning
  • Pup-Peroni
  • Bayer Animal Health
  • Shell Rotella
  • Penn Medicine
  • ESPN
  • Mary Kay
  • BD
  • Banfield Pet Hospital
  • Red Bull Arena
  • Mohegan Sun
  • Pennzoil
  • Burger King