At Coyne PR, we are always in search of the big idea. It’s what motivates us up in the morning and keeps us up at night. Welcome to our video series What’s Behind the Big Idea in which we take a look back at some of our favorite activations.
Turning Tradition on its Tail with Snausages
Talk about turning tradition on its tail! The Pet team at Coyne PR fought through blizzards, thin ice and dreadful deadlines to produce one of our favorite client events ever – the Snausages Man Sled Race – where dogs and mushers literally switched places. In our latest video, we’ll show you how they pulled it off and helped keep product on retailers’ shelves in the process.
Sparking a Movement for Paralysis
Inspiration, hope and goosebumps is what you will receive after you watch our newest video. There is nothing more powerful than the human spirit. So prepare to rise up and join us in a standing ovation for those who refuse to give up!
Guinness World Records
“Guinness is good for you,” – and it has been great for clients. A Guinness World Record is something no one has ever done in the history of man, even if it’s just a big pillow fight. Check out the lengths we have flown, floated, raced, hopped, popped, built, smashed and fought to create record breaking buzz for our clients!
Inspiration in a Snap(Chat)
This time we hear from Deborah Sierchio, Stacey White and Caroline Aponte from our beauty team as they take a look back at a pretty smooth campaign for Palmer’s Cocoa Butter featuring the one and only DJ Khaled.
The Path to Creativity
We look back to the 60th anniversary of the iconic board game, Candy Land. Enjoy the video as Tim Schramm, Rich Lukis, Nicole Centinaro and of course Brian Murphy (aka Murph, aka Big Murph) share the path they took.