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House Wine and Cheez-It partnered to create a unique summer snacking experience: a limited-edition set of wine and Cheez-Its, in one convenient box. Taking a unique spin on the classic combination of wine and cheese, Cheez-It wants to pair the real cheese flavors inside its baked snacks with the perfect wine complement. House Wine and Cheez-It also created a variety of pairings for consumers to try. The limited-edition boxes can be purchased on the House Wine website.Adweek 7/23/19
Busch created a scavenger hunt-type search for its Pop Up Schop in an undisclosed national forest in hopes of getting people outside of the city and into the outdoors. The incentive? As a part of its ongoing partnership with the National Forest Foundation, the company will plant 100 trees in a national forest for every visitor who finds the pop up. Oh… and Busch is also awarding free beer for life to anyone who can complete the scavenger hunt!Fast Company 7/18/19
Twitter, a hub where users from all over the world can engage in different topics of discussion, has just launched its largest experiential marketing campaign to-date. The company wants to make these conversations live, by bringing people face-to-face via video chat with individuals from a culture entirely different than their own. From July 25 through August 4, the company is inviting people to immerse themselves in a nearby #Tweetup space, powered by Shared_Studios, where local curators and translators connect them to one of more than 40 participating cities throughout the world.Adweek 7/25/19
For the 25th anniversary of the premiere of Friends, Pottery Barn released an interior collection line inspired by the iconic show. The line even offers Rachel’s Apothecary table – the very one that was the center of the episode, “The One With the Apothecary Table.” Pottery Barn’s new line is not only nostalgic, but it maintains the modern feel the brand’s main demographic would want to decorate their homes with, giving more authenticity to the collaboration.Fast Company 7/16/19
In honor of National French Fry Day on July 13, McDonald’s released a series of minimalist, photography-driven ads that show consumers uniting in the act of sharing its fries. Striking photography shows diverse pairs of hands – two men, two women, man and woman, old and young, each of different skin tones – set against a golden yellow backdrop. As they are about to dip into Mickey D’s signature offering, the hands come together to form McDonald's iconic arches, with no official logo in sight.AdAge 7/15/19
Birthdate Candles are so specific they're basically made for you – and you might just learn something about yourself. Per the Birthdate Candle's official website, the candles combine astrology, numerology and tarot to "unlock the secrets of your personality." Each fragrance – yes, there are 365 unique scents – are "carefully designed to enliven your spirit."Bustle 7/10/19
The Nintendo Switch Lite is on the way, bringing a more affordable – if slightly scaled-down – version of the Switch experience to gamers across the globe. Available in three colors – grey, yellow, and turquoise – and priced at $199.99 (compared to the Switch’s price tag of $299.99), the Lite will be launching on September 20. The Nintendo Switch Lite is designed specifically for handheld play – so you can jump into your favorite games wherever you happen to be.Bustle 7/10/19
To promote KFC’s new Cheetos Sandwich, Cheetos’ mascot Chester Cheetah has taken over as the new KFC spokesperson. The Cheetah now portrays KFC’s mascot, Colonel Harland Sanders. The Cheetos Sandwich launched in restaurants on July 1, and to promote the new menu item, KFC x Cheetos hosted a pop-up shop in New York City before the item officially launched. Additionally, the KFC logo has been changed on all of KFC’s social channels to represent the new mascot, Chester Cheetah.Marketing Dive 7/1/19