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Subscription razor company Billie is launching a blue wine to fight the pink tax and raise awareness of gender biased pricing. To sardonically object the pink tax, Billie has made the wine, dubbed Château de Blué, a blue color with notes of oak, blueberries and just a hint of “gender bias.” Billie decided to create the blue-colored wine since women’s razors typically cost 13% more than men’s razors – so they priced the new wine about 13% cheaper than the average cost of rosé. The limited-edition wine is available for $14.98 on the Château de Blué website.Bustle 9/10/19
Burger King has decided to remove all plastic toys from its kids’ meals. The initiative, starting in the U.K., is also encouraging people to drop plastic toys from past meals in “plastic toy amnesty bins.” These bins will be available at Burger King locations and will collect toys to be melted down and recycled into useful things such as surface tools and play areas. People who bring toys in to melt down will receive a free King Junior meal when they buy any adult meal. The company aims to completely move away from non-biodegradable plastic toys by 2023.Delish 9/20/19
Actress and activist Sophia Bush has joined forces with Always to fight period poverty in the United States. Always is taking action to end period poverty and increase access to period products in the United States by highlighting the correlation between access to period products, girls’ confidence and missed school days. Additionally, Always is donating millions of products to schools and families in need. The company partnered with National Geographic and influential actress Sophia Bush to show that lack of access to period products should never stand in the way of a girl and her education.Refinery29 9/11/19
Sandy Hook Promise released a PSA titled, “Back to School Essentials,” where young students breezily show off their new school supplies before the tone veers into something much darker. A boy then marvels over his new sneakers and runs down the hallway and into a gunman. The ad reflects a grim reality for the network of survivors from the more than 228,000 students who have experienced a school shooting since the massacre at Columbine High School in 1999.The Washington Post 9/18/19
Calling all Target lovers! Shopping just got even better – on October 6, Target will launch its loyalty program called Target Circle. Members will receive personalized deals, offers including a birthday present and will earn 1% back on all purchases.Delish 9/9/19
Tide, America’s #1 trusted laundry detergent, partnered with the NFL and NBC to kick off a national debate about the best night to do laundry. From Peyton Manning to Gwen Stefani, a ton of celebrities and football players are involved. Since most people tend to do laundry on Sunday – a day that coincides with live football – the brand is encouraging consumers to join in on the fun via their social platforms by choosing what night of the week they are siding with and using #LaundryNight.AdAge 9/8/19
Outback Steakhouse recently chose DoorDash as its delivery partner and to celebrate the union, its 670 locations served up 10,000 free steaks every day for the first five days of the partnership. Consumers were eligible for a free steak and a free side when they ordered Outback through DoorDash, if they hit the $20 minimum.Thrillist 9/25/19
As the hype around Friends’ 25th Anniversary continues, Ralph Lauren is honoring the iconic 90s fashionista Rachel Green with a new collaboration between Ralph Lauren and Bloomingdale’s. Bloomingdale’s will be bringing the show to life with a recreation of Central Perk and Rachel’s Ralph Lauren office which will travel around Bloomingdale locations. While they are not launching new pieces, the collaboration utilizes already existing pieces to curate outfits Rachel might have worn, allowing consumers to live out their wildest 90s dreams.GQ 9/18/19