Coyne Public Relations has been selected by Circuit Scribe, a company best-known for its revolutionary conductive ink pen that can be used to draw circuits on a piece of paper, to develop and execute a product support campaign for its Drone Builder Kit. This all-inclusive kit gives kids and teens the ability to quickly build their own drone and fly it with a smart phone (Android and Apple). By simply drawing the “wires” to the motors with the included Circuit Scribe conductive silver ink pen and using the included cardboard arms, users can easily make something out of nothing!
“We set out to find a partner who had the perfect mix of experience when it comes to this launch,” said Nick Nanan, Director of Sales, Circuit Scribe. “We’re confident that Coyne PR is the collaborative partner we were looking for and we’re excited to add them as an extension of our team.”
Coyne PR will work with Circuit Scribe to reach key audiences during the crucial holiday timeframe to build awareness for the brand’s latest product innovation. In addition to the holiday campaign, the team is planning several other amplification tactics including media tours and influencer partnerships.
“Our team’s experience in both the toy and consumer technology sectors provides us with a unique opportunity to help Circuit Scribe achieve their goals,” said Susan Murphy, Vice President at Coyne PR. “We’re excited to help them launch their new product during the 2018 holiday season.”
About Circuit Scribe
This young company is passionate about the intersection of materials, electricity and education. Brent Walker is a materials scientist based out of Austin, TX. All of their products boast the highest quality yet are affordable – ensuring all youngsters can explore circuitry at the kitchen table or in the classroom.
About Coyne Public Relations
As one of the Top 10 Independent PR Firms in the U.S., Coyne PR delivers programs built on a foundation of stand-out creative, integrated thinking and activation capabilities to effectively convey messages across paid, earned, shared and owned channels for its clients. These programs have been recognized with more than 900 industry awards since the agency’s inception in 1991 and led to the agency being named the 2016 Best Agency to Work For Globally by The Holmes Report. Spanning 20 industry verticals, Coyne’s client roster includes many of the most respected companies in the world and those who want to be, including The Walt Disney Company, Hard Rock International, Shell Oil, Chrysler, Timberland, Pfizer, VTech and the United States Golf Association, among others. In addition to its offices in New York and New Jersey, the agency’s footprint spans across 115 cities, in 49 countries on six continents through its partnership in The Worldcom Public Relations Group®. For more information, visit www.coynepr.com.
