Coyne PR is pleased to announce that is has been nominated for four 2022 Innovation SABRE Awards.

The 2022 Innovation SABRE Awards North America shortlist was selected from more than 700 entries in this year’s competition, which recognizes superior achievement in branding, reputation and engagement. The campaigns were evaluated by a jury of nearly 40 industry stakeholders. According to the criteria, campaigns that made the cut pushed boundaries, demonstrated innovation and showcase transformation toward the future.

“We are thrilled to have four finalists in this year’s Innovation SABRE Awards competition,” said Rich Lukis, President. “Being recognized four times with awards across such wide-ranging industries as food, beauty, healthcare and even spirits, is a clear testament to our ongoing commitment to innovation.”

Coyne PR is a finalist in the following Innovation SABRE Award categories:

  • Best Earned Media with Influencers & Communities: Claritin Enlists the Help of Outdoor Enthusiasts to Help Families #GetOutside 
  • Best in Digital Brand Platform: Perrigo Engages Pediatric Community to Aid the Food Insecure
  • Best in Social Good + Public Service + Activism: CeraVe Shines Light on the Heroes Behind the Masks with Nurse Advocacy Campaign
  • Best New Product / Brand Launch: A Really, Really Big Dill – Crook & Marker Launches Afternoon Dillight Hard Pickle Seltzer

The winners will be announced at the North American Innovation SABRE Awards Ceremony which will take place virtually on February 23. Tickets will be available shortly. For a full list of finalists, please click here.


PRovoke Media was founded as the Holmes Report in 2000 by Paul Holmes, founder and chair, who has more than three decades of experience writing about and evaluating the public relations business and consulting with both public relations firms and their clients. PRovoke delivers against its mission by providing the most sophisticated reporting and analysis on public relations trends and issues, along with an extensive global footprint of events and awards.

As 2019 Creative Agency of the Year, Coyne PR delivers programs built on a foundation of stand-out creative, integrated thinking and activation capabilities to effectively convey messages across paid, earned, shared and owned channels for its clients. These programs have been recognized with more than 1000 industry awards since the agency’s inception in 1991 and led to the agency being one of the top independent PR firms in the U.S. In addition to its offices in New York and New Jersey, the agency’s footprint spans across 115 cities, in 49 countries on six continents through its partnership in The Worldcom Public Relations Group®.