Nurse the Buzz Campaign Named a Finalist in Retail Stores and Restaurants Category
Coyne Public Relations is pleased to announce that the agency has been nominated for a 2018 Silver Anvil Award in the “Marketing: Consumer Products – Retail Stores and Restaurants” category on behalf of Einstein Bros. Bagels®.
Einstein Bros. Bagels® partnered with Coyne PR to launch its new Boosted Bagels platform and drive brand relevance among target consumers. To generate awareness for the launch, Coyne leaned heavily on the Espresso Buzz Bagel, the most newsworthy offering made with 32mg of caffeine, to develop Nurse the Buzz.
The dynamic campaign celebrated a group that needs a good buzz to keep themselves going through long shifts – nurses. A multi-faceted media, spokesperson, social and influencer strategy was enacted to generate widespread buzz and awareness for the new bagels during National Nurses Week and rewarded them with a free, caffeine-packed Espresso Buzz Bagel and shmear. Nurses were encouraged to share their story about how the Espresso Buzz Bagel helps them get through their day with the hashtag #NurseTheBuzz. Consumers were also encouraged to take part in the campaign by sharing a “Thank You” message for a nurse who made a difference in their life at www.nursethebuzz.com, or on Twitter or Instagram with the hashtag #NurseTheBuzzSweepstakes, to receive a coupon for a free Boosted Bagel and shmear with purchase, and chance to win one free bagel with shmear from Einstein Bros. Bagels® each week for a year.
“We are extremely humbled to be named Silver Anvil finalist this year,” said Jennifer Kamienski, Executive Vice President and head of the Coyne PR Consumer Lifestyle practice. “I’m grateful we have partners like Einstein Bros. Bagels® who allow us to continue to push the envelope creatively.”
The 2018 Silver Anvil Awards recognize and honor the very best public relations programs planned and executed each year. Of the hundreds of entries submitted, only 116 organizations were selected by the Silver Anvil judges as finalists, demonstrating the high standards applied in the evaluation process.
The annual Silver Anvil Awards Ceremony will take place on June 7, 2018 at the Edison Ballroom, locatd in the heart of the theater district, 240 West 47th Street, between Broadway and 8th Avenue in New York City. For a full list of finalists and for ticket information visit PRSA website.
ABOUT THE SILVER ANVIL AWARD:
Since its inception in 1944, the annual Silver Anvil Award is the oldest awards competition for excellence in public relations and communication. The iconic Silver Anvil Award symbolizes the breadth of talent among industry practitioners while recognizing outstanding individual professional achievement. Entries are judged on their research, planning, execution and evaluation, while also considering factors such as creativity, ethics and budget. For more information on the Silver Anvil Awards, please visit http://anvils.prsa.org/
ABOUT THE PUBLIC RELATIONS SOCIETY OF AMERICA:
PRSA is the nation’s largest professional organization serving the communications community. The organization’s mission is to make communications professionals smarter, better prepared and more connected through all stages of their career.
PRSA achieves this by offering its members thought leadership and innovative lifelong learning opportunities to help them develop new skills, enhance their credibility and connect with a strong network of professionals. The organization sets the standards of professional excellence and ethical conduct for the public relations industry.
PRSA collectively represents more than 30,000 members comprised of communications professionals spanning every industry sector nationwide and college and university students who encompass the Public Relations Student Society of America (PRSSA).
ABOUT COYNE PUBLIC RELATIONS:
As one of the Top 10 Independent PR Firms in the U.S., Coyne PR delivers programs built on a foundation of stand-out creative, integrated thinking and activation capabilities to effectively convey messages across paid, earned, shared and owned channels for its clients. These programs have been recognized with more than 900 industry awards since the agency’s inception in 1991 and led to the agency being named the 2016 Best Agency to Work For Globally by The Holmes Report. Spanning 20 industry verticals, Coyne’s client roster includes many of the most respected companies in the world and those who want to be, including The Walt Disney Company, Hard Rock International, Shell Oil, Chrysler, Timberland, Pfizer, VTech and the United States Golf Association, among others. In addition to its offices in New York and New Jersey, the agency’s footprint spans across 115 cities, in 49 countries on six continents through its partnership in The Worldcom Public Relations Group®. For more information, visit www.coynepr.com.