Coyne PR is pleased to announce that is has been nominated for two Innovation SABRE Awards.
The Innovation SABRE Awards North America 2021 shortlist was selected from more than 700 entries in this year’s competition, which recognizes superior achievement in branding, reputation and engagement. The campaigns were evaluated by a jury of nearly 60 industry stakeholders. According to the criteria, campaigns that made the cut pushed boundaries, demonstrated innovation and directly addressed the critical issues facing the world in 2020.
“We are delighted to have two finalists in this year’s Innovation SABRE Awards competition,” said Tom Coyne, CEO. “Being recognized is a testament to our agency’s dedication and desire to create award-winning work for our clients even in the toughest of times.”
Coyne PR is a finalist in the following Innovation SABRE Award categories:
- Best Influencer Programs + Endorsements (Paid): CeraVe Fosters Skinfluencer Relationship to Gain Virality and Media Attention in a Cluttered Category – As online influencers continue to gain purchase-driving power and more consumers turn to them for relatable and trustworthy skincare advice, Coyne PR saw an opportunity to lean into this emerging arena to drive mass awareness for CeraVe.
- Best in Social Good + Public Service + Activism: 1 in 6 is One Too Many: Banfield Pet Hospital Addresses High Veterinary Suicide Rates – Timed with National Suicide Prevention Awareness Month in September, Banfield Pet Hospital tasked Coyne PR with announcing its new suicide prevention training, “ASK – Assess, Support, Know” at its annual Pet Healthcare Industry Summit, and educating the masses on how to help combat this issue.
The winners will be announced at the North American Innovation SABRE Awards which will take place virtually on February 24, 2021 as part of PRovoke North America 2021. For a full list of finalists, please click here.
About PRovoke
PRovoke was founded as the Holmes Report in 2000 by Paul Holmes, founder and chair, who has more than three decades of experience writing about and evaluating the public relations business and consulting with both public relations firms and their clients. PRovoke delivers against its mission by providing the most sophisticated reporting and analysis on public relations trends and issues, along with an extensive global footprint of events and awards.
About Coyne Public Relations
As one of the top independent firms in the United States, Coyne PR delivers programs built on a foundation of stand-out creative, integrated thinking, and flawless execution to convey messages across all paid, earned, shared, and owned channels for its clients. These programs have been recognized with more than 1,000 industry awards since the agency’s inception in 1991 including 2019 Creative Agency of the Year by PRovoke Media, 2020 Best Place to Work by PRWeek and America’s Best PR Agencies by Forbes in 2020. In addition to its offices in New York and New Jersey, the agency’s footprint spans across 115 cities in 49 countries on six continents through its partnership in The Worldcom Public Relations Group®.
