Coyne PR is pleased to announce that it has been named a finalist for two 2021 PRSA Silver Anvil Awards. The PRSA Silver Anvil Awards recognize the very best public relations programs planned and executed each year and highlight campaigns that have addressed contemporary issues with skill and creativity. Of the hundreds of entries submitted in this year’s awards, only 148 organizations were selected by the Silver Anvil judges as finalists. This demonstrates the high standards applied in their evaluation process.

“As an agency, we are honored to have two finalists in this year’s competition,” said Tom Coyne, CEO. “Being recognized by the PRSA for the Silver Anvil Awards is an accomplishment that we take great pride in.”

Coyne PR is a finalist in the following Silver Anvil Award categories:

Robitussin Enlists Famed Coach to Cheer America on to Good Health in the Marketing – Consumer Products – Healthcare category
The most recent cough and cold season began during a time when Americans needed cheering on more than ever. Robitussin, the trusted cough relief brand, set out to launch its first-ever line of natural products and enlisted the encouragement of Monica Aldama, the famed cheerleading coach and star of the hit docuseries Cheer about her squad. Through media outreach, digital desksides and social media support, Monica empowered consumers to take control of their wellness, splashing the new Robitussin Naturals across top-tier media outlets and surpassing campaign goals from the start, delivering championship-worthy results.

VTech/LeapFrog: VTech and LeapFrog Play Nice on Pinterest in the Content Marketing – Consumer Products category
Nowadays it takes a virtual village to raise children and that rang especially true in 2020. When COVID-19, became a paramount concern in the United States, it became apparent that brands would need to pivot and provide additional value for and deeper connections with their consumers, creating a culture of support during challenging times. While offering resources to parents has always been a part of both brands’ DNA, VTech and LeapFrog tasked Coyne PR to build on existing relationships and establish new connections by providing parents with purposeful, practical and premium content that transcended highlighting product offerings.

The annual PRSA Silver Anvil Awards Ceremony is scheduled to take place virtually on June 10, 2021, from 4:00 p.m. to 6:00 p.m. EST. For a full list of finalists, please click here.


The icon of the public relations profession, the Silver Anvil Awards recognize the best public relations programs of the year and the highest standards of performance in the profession. Commonly referred to as “the Oscars of the public relations profession,” the Silver Anvils culminate in a prestigious award show each spring in the heart of Manhattan. For more than 60 years, the Silver Anvil has served as the industry’s most distinguished honor recognizing the very best in PR.

As one of the top independent firms in the United States, Coyne PR delivers programs built on a foundation of stand-out creative, integrated thinking, and flawless execution to convey messages across all paid, earned, shared, and owned channels for its clients. These programs have been recognized with more than 1,000 industry awards since the agency’s inception in 1991 including 2019 Creative Agency of the Year by PRovoke Media, 2020 Best Place to Work by PRWeek and America’s Best PR Agencies by Forbes in 2020. In addition to its offices in New York and New Jersey, the agency’s footprint spans across 115 cities in 49 countries on six continents through its partnership in The Worldcom Public Relations Group®.