Coyne Public Relations is proud to announce that it has been named a finalist for three 2018 PRWeek Awards. The PRWeek Awards are given each year to the best corporate, nonprofit, agency and education teams and campaigns in the public relations industry.
“To be recognized with three finalist nods by such a revered industry publication is something our teams take great pride in,” said Tom Coyne, CEO. “These nominations are a true testament to our client relationships and their willingness to continuously push the envelope.”
Coyne Public Relations is a finalist in the following PRWeek Award categories:
- Best in Arts, Entertainment, Sports & Media: Major Key Alert: DJ Khaled Collabs with Skin Care Favorite, Palmer’s Cocoa Butter Formula!
- When music mogul DJ Khaled touted Palmer’s Cocoa Butter Formula lotion as a “major key” on his ultra-popular Snapchat channel, the world took notice! Coyne worked with the brand to forge a partnership between the Grammy-nominated artist and Palmer’s and worked to generate awareness and hype for an exclusive DJ Khaled x Palmer’s capsule collection launch.
- Best Consumer Launch: Stirring Up Buzz for Einstein Bros. Bagels
- Einstein Bros.® Bagels enlisted Coyne to develop an engaging, buzz-worthy and disruptive marketing campaign to launch its new Boosted Bagels platform and drive brand relevance with its core and target consumers. To generate widespread awareness, Coyne leaned heavily on the Espresso Buzz Bagel, made with 32mg of caffeine (nearly as much as a can of cola), to develop Nurse The Buzz, a dynamic campaign that celebrated a group that needs a good buzz to keep themselves going through long shifts – nurses.
- Best in Multicultural Marketing: USA Swimming Foundation Brings Swim Lessons to the Multicultural Community
- After learning that drowning is the second-leading cause of accidental death for children under 14 and that swim lessons reduce the risk of drowning by a drastic 88 percent, The USA Swimming Foundation set out to provide the opportunity for every child in America to learn to swim. The Foundation’s “Make a Splash” initiative is a national child-focused water safety campaign, targeting the multicultural community based on alarming statistics for those demographics.
For a full list of finalists in all categories, click here. The annual PRWeek Awards dinner and presentation will take place on March 15, 2018 in New York City.
ABOUT THE PRWEEK AWARDS:
Now entering its 19th year, the PRWeek Awards are firmly established as the communications industry’s highest accolade. They celebrate the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. Only 39 trophies are awarded each year, so each one is truly special – and the competition to claim them is intense.
ABOUT COYNE PUBLIC RELATIONS:
Coyne PR is a public relations firm with expertise in PR, social and digital with more than 160 full-time professionals. As one of the Top 15 Independent PR Firms in the U.S., Coyne delivers programs built on a foundation of stand-out creative, integrated thinking and activation capabilities to effectively convey messages across paid, earned, shared and owned channels for its clients. These programs have been recognized with more than 900 industry awards since the agency’s inception in 1991 and led to the agency being named the 2016 Best Agency to Work For Globally by The Holmes Report. Spanning nearly 20 industry verticals, Coyne’s client roster includes many of the most respected companies in the world and those who want to be, including The Walt Disney Company, Hard Rock International, Shell Oil, Chrysler, Timberland, Pfizer, VTech, Allergan and Columbia Business School, among others. In addition to its offices in New York and New Jersey, the agency’s footprint spans across 115 cities, in 49 countries on six continents through its partnership in The Worldcom Public Relations Group®. With an average agency of record client tenure exceeding five years, Coyne has consistently delivered breakthrough creative, unmatched business results and exceptional client service for more than 25 years. The agency’s cornerstone and creative approach is rooted in its Results First process, where the agency always begins with the end in mind, ensuring clients are always where they want to be. For more information, visit www.coynepr.com.
