Today, Coyne Public Relations announced its selection as agency of record for FloSports, the innovator in live digital sports and original content. Coyne will be tasked with developing a comprehensive communications campaign that increases the company’s visibility and enhances its external brand reputation.
“FloSports approaches sports coverage in a unique way, and as passionate sports fans ourselves, we’re excited to partner with a company we admire,” said Jonathan Pocius, Vice President, Coyne Public Relations. “The addition of FloSports continues to support the growth of our sports practice and we look forward to collaborating with them to further elevate their position in the industry.”
The strategic communications campaign will focus on supporting the company’s key business objectives through a series of core initiatives, including comprehensive media and influencer relations, award programs, thought leadership and a speakers’ bureau program.
“The team’s background in the sports media industry combined with their extensive knowledge and relationships made Coyne an ideal partner for us,” FloSports SVP of Customer Acquisition and Marketing Nick Schenck said. “We look forward to working with them as we continue to grow the FloSports brand.”
FloSports joins Coyne PR’s strong sports roster, including organizations such as Yahoo Sports, the Harlem Globetrotters and the National Senior Games Association.
FloSports, the innovator in live digital sports and original content, partners with event rights holders, governing bodies, and other media companies to unlock a world of sports coverage that true fans have been waiting for. Through live streaming of premier events, original video programming and weekly studio shows, FloSports is growing the sports, the events, the athletes, and the fans. Current verticals under the FloSports header include Basketball, Rugby, MMA, Football, Wrestling, Track, Gymnastics, Hockey and more.
About Coyne Public Relations
As one of the Top 10 Independent PR Firms in the U.S., Coyne PR delivers programs built on a foundation of stand-out creative, integrated thinking and activation capabilities to effectively convey messages across paid, earned, shared and owned channels for its clients. These programs have been recognized with more than 900 industry awards since the agency’s inception in 1991 and led to the agency being named the 2016 Best Agency to Work For Globally by The Holmes Report. Spanning 20 industry verticals, Coyne’s client roster includes many of the most respected companies in the world and those who want to be, including The Walt Disney Company, Hard Rock International, Shell Oil, Chrysler, Timberland, Pfizer and VTech, among others. In addition to its offices in New York and New Jersey, the agency’s footprint spans across 115 cities, in 49 countries on six continents through its partnership in The Worldcom Public Relations Group®. For more information, visit www.coynepr.com.