June 20, 2017 – Today, Coyne Public Relations announced their selection as agency of record for littleBits, the award-winning technology startup that makes it easy and fun to invent with electronics. Effective immediately, the agency will develop and execute a campaign with the goal of elevating consumer awareness for littleBits and further positioning the company as a leader in the STEM/STEAM toy space.
“We are thrilled about our new partnership with littleBits. Together, we are dedicated to successfully inspiring young girls and boys to unleash their creativity and embrace STEAM through invention,” said Susan Murphy, Vice President, Coyne Public Relations. “The addition of littleBits marks the continued growth of our agency’s toy practice and we are eager to work with them in developing a comprehensive communications program that will help elevate littleBits in the minds of consumers, educators and the media.”
Coyne Public Relations will lead efforts in driving awareness and excitement around littleBits by leveraging its fun, easy-to-use and infinitely creative electronic building blocks, as well as highlighting its highly anticipated kits for 2017. The agency will continue to build strong, meaningful awareness through traditional media relations and creative activations to broaden the reach of the brand’s messages. Key areas the agency will oversee include U.S. PR strategy, traditional media outreach, strategic media relations, product activations, creation of press materials and overall brand support.
Founded in 2011 by MIT graduate, TED Senior Fellow and cofounder of the Open Hardware Summit, Ayah Bdeir, littleBits is today a leader in STEM/STEAM toys and educational tools. Its technology kits allow anyone to build, invent and prototype with electronics independent of age, gender and technical background. From homes to classrooms, littleBits is driving excitement for invention-based learning through imaginative design challenges and in-classroom curriculum. Through both consumer-facing products and products specifically designed for educators, the company strives to empower the next generation with creative confidence, critical thinking and collaborative teamwork skills.
About littleBits:
littleBits is the New York-based hardware startup that is empowering kids everywhere to become inventors. Through its innovative platform of easy-to-use electronic building blocks, littleBits allows anyone to create and prototype with electronics, independent of age, gender or technical ability. As the leader in STEM/STEAM learning, littleBits believes in self-directed exploration and driving excitement for what it calls “invention-based learning,” a concept evolved from project-based learning, which is a trusted and proven approach to teaching in classrooms. The company is also dedicated to successfully bridging the gender gap with its gender-neutral platform, attracting 30-40 percent of young girls to invent with littleBits. By embracing STEAM (Science, Technology, Engineering, Art and Mathematics), both girls and boys can invent solutions to the problems that matter to them. littleBits has received several awards including CNN’s “Top 10 Startups to Watch” and one of the CNBC Next List. littleBits is sold in over 150 countries and used by more than 20,000 educators across the world as an engaging tool for making STEAM more accessible to all students and preparing them for the jobs that haven’t been invented yet. For more information and inspiration, please visit http://www.littlebits.cc/about.
The company was founded in 2011 by MIT Graduate, TED Senior Fellow and Cofounder of the Open Hardware Summit, Ayah Bdeir, and has grown to be a global leader in hardware. Bdeir was named one of Fast Company’s Most Creative People in Business, one of Inc.’s “35 Under 35” and "Entrepreneurs to Watch," one of Entrepreneur's "10 Leaders to Watch," one of Popular Mechanics’ “25 Makers Who Are Reinventing the American Dream,” and one of MIT Technology Review’s “35 Innovators Under 35.”
About Coyne Public Relations:
Coyne PR is a public relations firm with expertise in PR, social and digital with more than 160 full-time professionals. As one of the Top 15 Independent PR Firms in the U.S., Coyne delivers programs built on a foundation of stand-out creative, integrated thinking and activation capabilities to effectively convey messages across paid, earned, shared and owned channels for its clients. These programs have been recognized with more than 900 industry awards since the agency’s inception in 1991 and led to the agency being named the 2016 Best Agency to Work For Globally by The Holmes Report. Spanning nearly 20 industry verticals, Coyne’s client roster includes many of the most respected companies in the world and those who want to be, including The Walt Disney Company, Hard Rock International, Shell Oil, Chrysler, Timberland, Pfizer, VTech, Allergan and Columbia Business School, among others. In addition to its offices in New York and New Jersey, the agency’s footprint spans across 115 cities, in 49 countries on six continents through its partnership in The Worldcom Public Relations Group®. With an average agency of record client tenure exceeding five years, Coyne has consistently delivered breakthrough creative, unmatched business results and exceptional client service for more than 25 years. The agency’s cornerstone and creative approach is rooted in its Results First process, where the agency always begins with the end in mind, ensuring clients are always where they want to be.
