14th Annual Wonder Women Awards Gala Hosted by Women in Toys, Licensing & Entertainment
Coyne Public Relations is proud to announce that agency Vice President Susan Murphy has been named a Wonder Woman in PR by Women in Toys, Licensing & Entertainment (WIT). The Wonder Woman in PR Award recognizes an individual who has achieved outstanding, proven results in public relations. This award celebrates the impact marketing communications have had on consumer engagement and improved performance of a brand – including strategy, creativity, branded content, communications effect, and ROI.
“We could not be more excited to call Susan a Wonder Woman,” said Rich Lukis, President at Coyne PR. “She is dedicated to the industry as a whole and has achieved outstanding results on behalf of her clients for more than 20 years.”
As lead of the agency’s Toy practice, Susan executes campaigns on behalf of clients ranging from new product announcements and trade show support to influencer engagement and business media outreach.
During her career, she has worked with well-known brands including VTech, LeapFrog, Alex Brands, Playmates, Crayola, Fisher-Price, Mattel and Playmobil. Susan’s vast portfolio of experience also includes BabyCenter.com, BabyBjörn, NUK, Reading Rainbow and numerous campaigns including the Matchbox 50th Birthday program and the grand opening of American Girl Place New York. Susan graduated from Syracuse University’s S.I. Newhouse School of Public Communications with a major in Public Relations.
To learn more about Susan and her work, please visit www.coynepr.com.
About Women in Toys, Licensing & Entertainment
Founded in 1991, Women in Toys, Licensing & Entertainment (WIT) is a global 501(c)(3) nonprofit organization for professional women working in the toy, licensing and entertainment industries, whose mission is to foster an inclusive, collaborative community and provide powerful knowledge, valuable connections, and inspiring, empowering opportunities for career growth. Through the WIT Foundation, WIT grants scholarships to deserving students enrolled in industry-related undergraduate programs. WIT has chapters throughout the U.S., Canada, Hong Kong, France, the UK and Australia, with liaisons in Finland, Germany and Lebanon. Follow us on Twitter, Facebook and LinkedIn.
About Women in Toys Wonder Women Awards
The WIT Wonder Women Awards honor and celebrate the industry’s talented and accomplished women for their outstanding achievements in toys, licensing and entertainment. Last year, more than 650 industry executives attended the Gala, where proceeds go toward programming, education, empowerment initiatives, and scholarships, all designed to provide career growth opportunities for female professionals.
About Coyne Public Relations
Coyne PR is a public relations firm with expertise in PR, social and digital with more than 160 full-time professionals. As one of the Top 10 Independent PR Firms in the U.S., Coyne delivers programs built on a foundation of stand-out creative, integrated thinking and activation capabilities to effectively convey messages across paid, earned, shared and owned channels for its clients. These programs have been recognized with more than 900 industry awards since the agency’s inception in 1991 and led to the agency being named the 2016 Best Agency to Work For Globally by The Holmes Report. Spanning nearly 20 industry verticals, Coyne’s client roster includes many of the most respected companies in the world and those who want to be, including The Walt Disney Company, Hard Rock International, Shell Oil, Chrysler, Timberland, Pfizer, VTech, Allergan and the United States Golf Association, among others. In addition to its offices in New York and New Jersey, the agency’s footprint spans across 115 cities, in 49 countries on six continents through its partnership in The Worldcom Public Relations Group®. For more information, visit www.coynepr.com.
