At Coyne PR, we are always in search of the big idea. It’s what motivates us up in the morning and keeps us up at night. Welcome to our video series What’s Behind the Big Idea in which we take a look back at some of our favorite activations.

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Episode 1: The Path to Creativity

In S1 E1 we look back to the 60th anniversary of the iconic board game, Candy Land. Enjoy the video as Tim Schramm, Rich Lukis, Nicole Centinaro and of course Brian Murphy (aka Murph, aka Big Murph) share the path they took.

Episode 2: Inspiration in a Snap(Chat)

In this episode of the Coyne PR video series What’s Behind the Big Idea, we hear from Deborah Sierchio, Stacey White and Caroline Aponte on our beauty team as they take a look back at a pretty smooth campaign for Palmer’s Cocoa Butter featuring the one and only DJ Khaled.

Episode 3: Guinness World Records

In this episode of the Coyne PR video series What’s Behind the Big Idea, we hear from team members across the agency as they look back on some of our largest/biggest/fastest/longest ideas.

Episode 4: The Big Idea

Episode 4: The Big Idea

Episode 5: Snausages

Episode 5: Snausages

Episode 6: Children’s Advil

Episode 6: Children’s Advil