At Coyne PR, we are always in search of the big idea. It’s what motivates us up in the morning and keeps us up at night. Welcome to our video series What’s Behind the Big Idea in which we take a look back at some of our favorite activations.

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Guinness World Records

In this episode of the Coyne PR video series What’s Behind the Big Idea, we hear from team members across the agency as they look back on some of our largest/biggest/fastest/longest ideas.

Inspiration in a Snap(Chat)

This time we hear from Deborah Sierchio, Stacey White and Caroline Aponte from our beauty team as they take a look back at a pretty smooth campaign for Palmer’s Cocoa Butter featuring the one and only DJ Khaled.

The Path to Creativity

We look back to the 60th anniversary of the iconic board game, Candy Land. Enjoy the video as Tim Schramm, Rich Lukis, Nicole Centinaro and of course Brian Murphy (aka Murph, aka Big Murph) share the path they took.

The Big Idea

The Big Idea

Snausages

Snausages

Children’s Advil

Children’s Advil
  • Harlem Globetrotters
  • VTech
  • Candy Land
  • AOL Engadget
  • Mike & Ike
  • BASF
  • Shell Rotella
  • Pillsbury
  • Advil
  • Disney Parks & Resorts
  • Longines
  • United States Golf Association
  • Arby's Foundation
  • Yahoo Sports
  • Cheerios
  • Accuweather
  • Cartoon Network
  • Pfizer Legal Alliance
  • Crayola
  • Quest Diagnostics
  • USA TODAY Sports Media Group
  • CeraVe
  • Penn Medicine
  • PEEPS
  • Meow Mix
  • USA Swimming Foundation
  • MLB Players Association
  • Cardinal Health
  • Pacira
  • The Container Store
  • BMW
  • Telemundo
  • Fiat Chrysler Automobiles
  • BabyCenter
  • National Canine Research Council
  • Bayer Animal Health
  • Chiquita
  • Burger King
  • Bosch
  • ESPN
  • USTA
  • Pennzoil
  • Zoetis
  • Goodyear Tire & Rubber Company
  • Newman's Own Foundation
  • Owens Corning
  • ChapStick
  • Murad
  • GE Water
  • Mohegan Sun
  • South African Tourism
  • Novartis
  • Daytona International Speedway
  • Reef
  • Mini Oreo
  • Perdue
  • Humana
  • Hong Kong Tourism Board
  • Lifetime Digital
  • Playmobil
  • IRONMAN
  • Eggland's Best
  • Allergan
  • Seventh Generation
  • Quaker State
  • BD
  • Del Monte
  • Milk-Bone
  • Preparation H
  • Lane Bryant
  • Banfield Pet Hospital
  • Graco
  • IMAX
  • Casio
  • Timberland
  • Red Robin Gourmet Burgers & Brews
  • Heathrow International Airport
  • Salix
  • Harley-Davidson
  • Outrigger Resorts
  • Cayman Islands
  • Entenmann's
  • Chunky
  • Hard Rock International
  • UPS
  • National Confectioners Association
  • Courvoisier
  • Pup-Peroni
  • Babies"R"Us
  • Tough Mudder
  • VF Corporation
  • Red Bull Arena
  • NUK
  • WebMD
  • The University of Virginia Darden School of Business
  • Mary Kay
  • Stryker
  • NFL Players Association