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In true Old Spice fashion, the brand recently one-upped the fragrance industry with its latest stunt – a print ad in the new GQ that doesn’t just have a scent strip but contains a fully scented man-sized disposable paper blazer that consumers can wear proudly around town, and then discard. The scented blazer is part of the brand’s larger campaign poking fun at fragrance campaigns while giving everyone the chance to live the luxurious life of Old Spice Captain.The Drum 3/23/18
Dos Equis officially closed the curtain on The Most Interesting Man in the World after a disappointing attempt at revamping the iconic campaign in late 2016, thanks to sluggish sales. The brand’s latest campaign is called "Keep It Interesante," and marks the most significant marketing makeover for the Mexican import since the Most Interesting Man in the World debuted in 2006.Ad Age 3/14/18
Lacoste temporarily replaced its famous crocodile logo with the images of 10 endangered species to help counter the threat of extinction. The shirts, which are part of a limited run supporting the "Save Our Species" campaign that launched during Paris Fashion Week, have sold out. Replacing the crocodile above the left breast of the shirt are the Gulf of California porpoise, the Burmese roofed turtle, Sumatran tiger, the Anegada ground iguana and the northern sportive lemur, among others.CNN 3/5/18
Launching just ahead of World Down Syndrome Day, the Canadian Down Syndrome Society launched its latest ad campaign reminding people to never say “sorry” when a baby is born with Down syndrome. Following last year’s “Anything But Sorry” campaign, this year’s ads feature some of the same young people with the genetic disorder in spots that, at times, mimic content ratings to warn against “the S-word.”The Drum 3/21/18
Old Navy paid homage to New York City’s female historical statues, like those of Harriet Tubman, Eleanor Roosevelt and the Fearless Girl, with “flower empower” installations to celebrate International Women’s Day. Out of nearly 150 public historical statues in NYC, only FIVE depict historical female leaders. Each statue was decorated in flowers inspired by the colors and patterns of the brand's floral spring dresses.Extra TV 3/8/18
For those who are not familiar with the fabled Szechuan Sauce, it was a promotional sauce McDonald’s featured after the release of Disney’s Mulan 20 years ago. The sauce was thrust back into the limelight when it was integrated into the plot of a “Rick and Morty” episode, a popular animated show (not for children). Now McDonald’s has sponsored a podcast to answer some burning questions fans have and may even re-release the coveted sauce once more.Inverse 2/22/18
In honor of the reboot of Roseanne, ABC transformed NYC subways between Grand Central Station and Times Square into the iconic Lanford living room of Roseanne Barr’s working-class TV family. The campaign will conclude with the premiere of the show on March 27.Adweek 3/1/18
Just in time for a relaxing Easter vacation, Yankee Candle released a new White Chocolate Bunnies scented candle. The new release is currently in UK stores and available online in the U.S. The U.S. version is $15 and comes in an egg-inspired marble glass, while the UK version is selling for $30.Delish 3/7/18