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Well-known lemonade brand Country Time recently launched a program called “Legal Ade,” in which the company offered to pay up to $300 to cover fines and permits for “young entrepreneurs” whose lemonade stands have been closed by local governments. The campaign was launched in response to several national news stories about local governments shutting down lemonade stands opened by younger citizens of certain towns.Adweek 6/7/18
Capitalizing on the popularity of the Netflix show, “Stranger Things,” Schwinn introduced an 80s-style limited-edition “Stranger Things” bike to build overall brand awareness. In tandem with the release of the bike, Schwinn ran a print ad for its new “Mike’s Bike” in the Chicago Tribune that had a retro 80s feel – down to the 800 number to order the bike. The shoppers who placed their orders via phone were rewarded with the $379 product. Schwinn's 500 limited-edition bikes sold out within one week.Creativity Online 6/13/18
What’s so bad about coloring outside the lines? Crayola, the renowned American handicraft company best known for its crayons, recently launched a makeup line entitled Crayola Beauty, in collaboration with cosmetics brand and online retailer ASOS. The company developed 95 vegan, cruelty-free shades displaying diverse colors and personalities. Many aspects of the line mimic crayons, including packaging design and the Crayola “squiggle.” Crayola Beauty emphasizes self-expression and creativity, which remains the fundamental inspiration of the Crayola brand.Adweek 6/5/18
In a mission to safely deliver pizzas minimizing damage to the food during transit, Domino’s announced its Paving for Pizza promotion which invites customers to nominate their towns for pothole repairs. To enter, Domino’s invites people to go to pavingforpizza.com to enter their ZIP codes. The paving has already begun in a handful of cities in Texas, Delaware, Georgia and California.Delish 6/12/18
Bakery brand Bimbo recently introduced “Bimbo Integrated Bread” in Argentina with a PSA aimed to promote diversity and tolerance by mixing half a dozen types of sliced bread (whole grain, brown, white and more) into a single clear plastic bag. The bag was then delivered to elementary schools in Buenos Aires to help remind students (and others) the benefits of inclusion.Adweek 6/14/18
L.L. Bean is living up to their outdoorsy brand image with a traveling, fully-functional outdoor office. In an effort to combat the feeling of captivity while working in an office, the outdoor-apparel company is encouraging its employees to #BeanOutsider … at work. Teaming up with co-working company, Industrious, the all-out-outdoors-office will include cycling-desks, individual and collaborative workspaces, natural power and WiFi. The pop-up office started in New York on June 21 and will make its way to Boston, Philadelphia and, finally, complete its grand tour in Madison, Wisconsin during July 24-26.Adweek 6/20/18
American Girl revealed a new mini Xbox One S gaming accessory set for dolls. The tiny Microsoft console not only projects 10 different gaming screens, but also comes with two physical discs to actually insert into the console, with boxed versions of such gaming classics as Dance! and BLOKS. The set also includes a headset and fully equipped gamer chair.Mashable 6/19/18
It’s a bird, it’s a plane, it’s… a man delivering hot dogs? Oscar Mayer recently revealed the JB10, a jetpack that will be used to deliver the company’s latest all ground-meat chicken and pork dogs this summer. To support the launch of the JB10 and the new hot dogs, Oscar Mayer will host events for fans in New York City and Chicago where they will demonstrate the jetpack in action and hand out free Oscar Mayer wieners.Delish 6/18/18