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Canada Dry Ginger Ale conducted a survey to find the most stressed places in six major cities across the U.S. (Los Angeles, New York City, Chicago, Dallas, San Francisco and Miami). After surveying 3,000 people, L.A. was deemed to be the most stressful city in America. For all of June, Canada Dry Ginger Ale Lemonade is offering consumers a free 12-pack if they share a picture at the most stressful place in one of the six cities and tag @CanadaDryGingerAle with hashtags #CDThirstyThursday and #promo. (#client)Chew Boom 6/13/19
Jimmy John's launched a wine inspired by a sandwich: Vin de Sandwich. The 2017 California Pinot Noir bottle reads, "Our story begins with a dream. A dream about a sandwich, inspired by the flavors and cultures of France. A sandwich we now call The Frenchie. And this wine was made to go with it." The baguette-style sandwich is filled with capicola, salami, provolone and salted butter, and is perfectly portable for summer beach days and picnics. While the wine is limited-edition, the sandwich is here to stay.Best Products 6/3/19
Prince Royce Wants Aspiring Artists to Take a Shot in Music in New Hornitos Tequila Campaign: Exclusive
To raise money for LULAC, The League of United Latin America Citizens, Hornitos Tequila partnered with Prince Royce to give fans “A Shot Worth Taking” in the music industry. Fans can donate $10 or more to enter to win one of three prizes, one of which includes studio time with Prince Royce himself. To enter, fans can go to prizeo.com/hornitostequila. This campaign helps aspiring artists get their foot in the door of the music industry. (#client)Billboard 6/11/19
Calling all grill masters! Reynolds Wrap recently announced its search for the next "Chief Grilling Officer." The brand is looking for candidates willing to travel across the U.S. for two weeks in August in search of America’s best BBQ ribs. The company will pay the final candidate a $10,000 stipend in addition to the travel and lodging expenses for them and a lucky friend.Fox Business 6/18/19
Corona partnered with environmental group Parley for the Oceans to celebrate World Oceans Day with a cause-driven campaign. As a part of the “Pay With Plastic” program, Corona is accepting plastic waste as payment for beer at various retailers and bars across Mexico, Brazil, Italy, Spain and Colombia. In addition to the “Pay With Plastic” program, Corona has also released a limited edition can made from recycled materials. For every six-pack sold, Corona will help clean one meter of a beach. They have set a goal of 2 million square meters.Marketing Dive 6/10/19
Procter & Gamble has created a new product for millennials (and seniors living on their own) called the Charmin Forever Roll. The Charmin Forever roll is a roll of toilet paper three times the size of a normal roll built to last one person up to three months. Not only is Charmin selling this ginormous roll of toilet paper, it is also selling a “starter kit” which includes a roll holder (either free-standing or wall-mounted) and three rolls of toilet paper.Business Insider 6/3/19
Courvoisier, the cognac celebrated in many a hip-hop song, and iconic label Def Jam Recordings announced a brand new partnership. As part of the collaboration, Courvoisier will become Def Jam’s exclusive spirits partner to establish a music platform, “Amplified: Icons on the Rise,” which includes high-profile activations designed to highlight key cultural moments and an event series featuring performances intended to celebrate a new generation of emerging artists via a concert series and other promotions. (#client)Variety 5/29/19
To celebrate the third season of Stranger Things, Burger King has teamed up with the wildly popular Netflix series to serve Upside Down Whoppers in a few major cities throughout the country. Additionally, these select locations will offer Stranger Things memorabilia while supplies last. DoorDash has also joined the partnership, offering free delivery for orders over $10 with the code “STRANGER,” which will also provide customers with previews of the new season.Fox News 6/13/19