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LG and Netflix have partnered to bring viewers the ‘ultimate binge-watching experience.’ Contest winners who can prove they are the biggest fan of each respective TV show will win a two-night stay to binge-watch The Crown from a palace in England, Arrested Development from a luxury yacht, and a new Netflix original series from a mystery location.Adweek 7/18/18
Chiquita is running a promotion in London where people can pay for a taxi ride with a banana (as long as they ride in a Chiquita-branded taxi). The taxis are stationed around landmarks in London like Covent Garden, Henrietta Street and the Holborn tube (subway) station. With the presentation of a banana, riders can go anywhere in London Zones 1 and 2 for free. This is part of a seven-week campaign to drive awareness for the brand. London’s famous double decker buses will also be getting the Chiquita makeover in the coming weeks. The campaign is being supported by digital and social content across brand channels.Creativity Online 7/16/18
The direct-to-consumer, sleep-heavy startup which sells mattresses, bed frames, bedding and pillows, has just launched The Dreamery: a nap store where the tired and weary can pay $25 for 45 minutes in a private “nook” – complete with a Casper mattress. Each nap pod comes equipped not only with a Casper bed (with Casper bedding, naturally), but also with Sunday Riley face wash, pajamas from luxury sleepwear brand Sleepy Jones and toothbrushes and toothpaste from teeth-cleaning startup Hello.Adweek 7/12/18
Getting kids to eat their vegetables just got a whole lot easier, and not to mention much more fun! Potato Pay with Ore-Ida helps families celebrate National French Fry Day in a healthy way. Each fry serves as a currency, and reward, for a child eating something that they just might not enjoy as much as those crispy fries. And thanks to Ore-Ida, families can get this currency for free during the celebratory fry week!Adweek 7/13/18
A colorful new outdoor campaign by Lyft encourages New Yorkers to take a "staycation" via a cab ride, instead of jetting off somewhere else for the summer. A series of out-of-home placements will appear in key locations around New York City illustrating the personality and unique details of six different destinations across the city: The High Line, Museum Mile, Rockaway Beach, Industry City, Fort Tryon and Brooklyn Bridge Park. “Staycation” mimics vintage “Greetings From” postcards, with the idea that these seemingly far-away destinations are actually only a Lyft ride away.Adweek 7/19/18
Burger King is now serving “Chick Fries” in a pink box in select restaurants in an effort to raise awareness and counteract the "pink tax.” The “pink tax” targets female consumers and marks the price of products made for women significantly higher than the male equivalent of those products. Some examples of products affected by the pink tax include personal care items such as razors, dry cleaning, toys and vehicle repairs. The “pink tax” is used to mark-up female-geared products about 42 percent of the time. With this campaign, Burger King is joining the fight toward financial equality between men and women and hoping other brands to will join in on eliminating unequal pricing based on gender.FOX News 7/26/18
TrueMoo wants kids to play, and not just on their smartphones. To support its efforts, the brand launched its first creative campaign based off parent’s desires for their kids to get outside and play more. Research showed that moms want their kids to play and explore more, leading to learning and discovering without their phones, tablets and devices. All the while, satisfying their nutritional needs by drinking TrueMoo.AdAge 7/24/18
Aerie is completely revolutionizing the fashion industry by vowing to never again retouch campaign models. Four years later, they are going above and beyond with their latest campaign which features models with wheelchairs, J-pouches, insulin pumps and people with various disabilities and life experiences. Quietly announcing the campaign, responses on social have been nothing but positive.People Online 7/12/18