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Yes, it is exactly how it sounds. Ikea Sweden has launched a magazine ad directed at expectant mothers. Thanks to the new print ad, shoppers can find out if they're pregnant and discover a discount on a crib. Only catch? They actually have to pee on the ad to find out said discount. Though bizarre, the ad is trailblazing the landscape of interactive advertisements.Huffington Post 1/11/18
Old Spice has introduced "Sweat Mop Boys" to freshen up college basketball. The crew is brought out to clean college basketball courts throughout the game using mops that are created to look like sticks of deodorant. The integration, while simple and easy, is extremely creative and is sure to catch the eye of fans watching the game.Adweek 1/17/18
Lyft has partnered with Baderbräu Brewing in Chicago to create a craft beer called Five Star Lager. Chicagoans and those traveling to the Windy City will find Five Star Lager for sale in bars, but not in stores. Here's the hook…those who order the beer will be given up to 60 percent off their next Lyft ride, assuring those who are having a fun night out on the town, get a safe ride home.Creativity Online 1/10/18
Aerie, the American Eagle Outfitters-run loungewear line that's committed to celebrating bodies of all sizes through its airbrush-free campaign, has expanded its #AerieREAL Role Model family. The brand welcomed actress activist Yara Shahidi, gold medal gymnast Aly Raisman and multi-platinum and award-winning singer-songwriter Rachel Platten. They will join Iskra Lawrence, a leading body positivity activist (and the first Aerie Role Model) in the upcoming spring advertising campaign.Glamour 1/25/18
Postmates, the only on-demand delivery app that can deliver anything from anywhere, announced a "We Get It" 360 brand marketing campaign that captures how on-demand "anything" is quickly becoming a way of life - particularly in the app's largest market of Los Angeles. From Pho, aspirin and coffee runs for the office, to street tacos and a pint of Halo Top for dinner, to a bottle of vodka to make it through the evening onslaught of cable news - Postmates helps millions of people each month get anything they need, anytime they need it - delivered to their door in minutes.MediaPost 1/25/18
Life is Good, a brand renowned for its uplifting messages, created the "Power of Optimism Machine." The device was designed to use people's positive thoughts to fill a glass of water. The headset measured electrical activity in users' brains to sends signals to a faucet's on/off switch. The goal was to think happy thoughts to start the water flowing, and guess what? It worked!PSFK 1/19/18
Sitting around at an airport can certainly be frustrating. Now, travelers can use WaitList, a new social app designed to introduce travelers interested in chatting about similar subjects while they wait. In order to participate, users enter a subject they're interested in and the app will show other people in the same airport looking to have a chat. While not designed specifically for dating or business, it could provide opportunities for both.PSFK 1/3/18
Bethenny Frankel - known from the reality hit series, The Real Housewives of New York, and the face of Skinnygirl Cocktails - has officially entered the fashion market with her announcement of Skinnygirl Jeans coming in August 2018. The line will include jeans, knit tops and jackets for women of all shapes and sizes and is made with only the most premium fabrics at affordable prices. Frankel says that her line stays true to the Skinnygirl brand she built, while entering a larger and more competitive market of lifestyle, health and wellness.InStyle 1/9/18