Regarded as one of the world’s best and most dynamic cities, Hong Kong attracts visitors of all walks of life with its sophisticated lifestyle offerings, from food and wine to art and shopping. To elevate Hong Kong’s position as Asia’s World City, Coyne provides the tourism board with strategic counsel and dedicated media relations support for key destination events and partnerships. Whether it’s garnering national broadcast exposure for signature Hong Kong celebrations or evaluating national partnership opportunities through a PR or social media lens, Coyne strives to strengthen the city’s appeal as a world-class travel destination among core North American audiences.

For more than five years, Coyne has worked with the Hong Kong Tourism Board to usher in the Chinese New Year with a bang.
To showcase the best of Hong Kong’s fine dining and wine culture to an influential and high-net worth audience, Coyne PR targeted select top business and lifestyle publications to attend Hong Kong’s annual Wine & Dine Festival in an exclusive FAM trip.