Info & Inspo
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Catch up on all the latest NEWS about our favorite PR firm. Get inspired by our BLOG – we call it ‘Our Two Cents’ but it won’t cost you a penny for our thoughts. The award-winning Coyne HOTSHEET is a monthly recap of the hottest campaigns out there – and sometimes really out there. And take a look behind the scenes from some of our biggest ideas in our bingeworthy VIDEO series.
#HowAreYouReally Challenge: Truth Telling For Mental Health During COVID-19
The Mental Health Coalition, founded by fashion designer Kenneth Cole, introduced a campaign to spark important conversations surrounding mental health in this time of widespread concern. He enlisted celebrities and prominent figures to take to social and discuss how they are really doing, challenging their peers and followers to do the same.
Hilton Revamps Cleaning Protocols With the Help of Lysol and the Mayo Clinic
Hilton announced a new cleaning initiative, Hilton Clean Stay, in partnership with the Mayo Clinic and RB – the maker of Lysol and Dettol. The program is expected to launch in June and will include new protocols to ensure quality control when sanitizing rooms. Each Hilton room will be marked with a “CleanStay Room” seal on the door upon arrival to indicate that the room has not been touched since its last cleaning. Guests can also opt for a cardless stay and use a digital key through the Hilton app. (#client)
Travel + Leisure 5/14/20
Headspace Makes TV Ad Debut to Offer Unemployed Americans Free Subscriptions
Headspace has launched its first TV campaign with the goal of promoting the meditation app’s offer of a free year-long subscription to anyone who has been laid off in the U.S. The spot features bright colors and animated graphic characters who go from stressed to chilled out with the help of mediation. Headspace is making the leap to promote the Headspace Promise – a commitment to providing free mental health resources in times of crisis.
The Drum 5/14/20
Emergen-C Shows Support for Health Workers via Ad Campaign
Emergen-C launched a “Emerge Our Best” campaign to offer much-needed inspiration during this time of isolation and missing loved ones. The emotional and hopeful “Emerge Our Best” campaign is inspired by moments in the hopefully near future when simple actions like holding hands, enjoying meals with friends and waiting in line will be commonplace again. The brand promotes everyday wellness and now, more than ever, is lending a hand to help others emerge their best. Emergen-C also announced it will be donating $500,000 to Americares, a health-focused relief organization, to provide much-needed protective supplies – masks, gowns, gloves and disinfectants – and skill-building workshops and support groups to frontline health workers. (#client)
Drug Store News 4/30/20
Heinz Ketchup’s 570-Piece, All-Red Ketchup Puzzle Spells Torture For Those Under Quarantine
Heinz launched a new jigsaw puzzle for those living in quarantine, marketed as “ridiculously slow” – just make sure you have ample time complete it. The puzzle is entirely red with no imagery or patterns to help. For a chance to win the puzzle in the 17 participating countries, consumers must tag who they want to finish the jigsaw with on Heinz’s Instagram page.
Ad Age 5/6/20
This Chipotle x PizzaSlime Guacamole Puzzle Contest Could Win You Free Burritos For a Year
The Chipotle x PizzaSlime guacamole puzzle giveaway and contest is a challenging one, but it's the perfect contest for guac stans. A 1,000-piece guac-themed puzzle is available for $0 with free ground shipping. To enter the giveaway, consumers need to order the puzzle from the PizzaSlime website. There are only 1,000 puzzles available, so orders should be placed ASAP. Once completed, consumers are asked to submit a photo before 11:59 p.m. ET on June 16.PizzaSlime is a Los Angeles-based clothing brand, which is home to popular niche offerings like the "Fauci Gang" sweatshirt among some other more out there pieces.
Elite Daily 5/11/20