Info & Inspo
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Catch up on all the latest NEWS about our favorite PR firm. Get inspired by our BLOG – we call it ‘Our Two Cents’ but it won’t cost you a penny for our thoughts. The award-winning Coyne HOTSHEET is a monthly recap of the hottest campaigns out there – and sometimes really out there. And take a look behind the scenes from some of our biggest ideas in our bingeworthy VIDEO series.
McDonald’s Latest Celebrity Collab is with Mariah Carey for the Holiday Season
All we want for Christmas is…McDonalds! This holiday season, McDonald’s will debut the “Mariah Menu” and offer 12 days of free food. Beginning December 13, the menu offers some of Mariah’s favorites and features a select free item each day through Christmas Eve with a $1 minimum purchase on McDonald’s mobile app.
Starbucks is Serving Taylor Swift’s Favorite Latte in Honor of the 'Red' Album Release
Starbucks and Taylor Swift have announced a special collaboration in celebration of the long-awaited Red album release (Taylor’s Version) and Starbucks’ red-cup season. Customers can now order “Taylor’s Latte,” a Grande caramel nonfat latte which is Swift’s drink of choice. Additionally, Starbucks lovers can pick up a Taylor Swift-themed eGift and listen to Swift’s songs on loop in stores.
A Beer Brand Embraces Ancestral Language with the First-Ever Quechua Ad
Nuestra Siembra Beer is helping to combat discrimination with inclusion by launching “Yupaychanchick” to celebrate the Month of the Farmer. The ad, spoken entirely in Quechua, is the brand’s first-ever commercial to feature the language and aims to thank Ecuadorian farmers for their societal contributions. Quechua is an indigenous language used in Ecuador and is gradually disappearing due to the continuous segregation suffered by those who speak it, most of which are farmers.
Kraft Macaroni and Cheese Shifts Focus to Brand and Destigmatizing Comfort
Kraft is asking consumers to take to TikTok to destigmatize the notion of comfort, emphasizing the importance of comfort foods in the world of self-care. The “Help Yourself” campaign is a wellness-focused effort that asks consumers to create a dance to portray how excited a comfort food like mac and cheese can make them feel. Beyond promoting TikTok dances and reaching for online virality, this campaign also shifts Kraft’s target audience away from children and families to the average adult, participating in the larger conversations about mental health and self-care.
Marketing Dive 11/16/21
Netflix Barber Shops Gave Tiger King Fans Free Mullets
For the recent release of the docuseries Tiger King 2, Netflix partnered with mobile barber shops offering haircuts and styles of the show’s zoo owners Joe Exotic and Carole Baskin. Three hundred free hair appointments were offered across various location in New York City and Los Angeles to promote the show’s premiere, with people sporting styles from classic mullets and flower crowns to tiger stripes.
Ad Age 11/4/21
Arby’s to Produce Vodka with Same Flavor Profile of Curly Fries
Arby’s partnered with Tattersall Distilling Co. to produce two limited-run vodka flavors inspired by its curly and crinkle-cut French fries. The Curly Fry Vodka and Crinkle Fry Vodka will be distributed through Surdyk’s Liquor at $60 a bottle. The campaign draws a connection between the potatoes used in Arby’s fries and 80-proof potato-based spirits while promoting the recent addition of crinkle-cut fries to the chain’s menu. This expansion to the menu is part of Arby’s efforts to bring in new customers in the very competitive fast-food market.
New York Post 11/9/21