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What The Pitt Gets Right About Healthcare, and What That Means for Communicators
Blog
What The Pitt Gets Right About Healthcare, and What That Means for Communicators

Whether you’re in Pittsburgh or on your couch after a long day, it’s hard to escape the buzz around HBO’s breakout hit The Pitt. For those of us who’ve spent time working in emergency medicine (sidebar: I’ve been a practicing EMT for nearly a decade), the enthusiasm makes sense The ...

What Astrology, “Touching Grass” and Little Treats Reveal About Gen Z and Gen Alpha
Blog
What Astrology, “Touching Grass” and Little Treats Reveal About Gen Z and Gen Alpha

At first glance, not much. But at this year’s AdAge NextGen Marketing Summit, these seemingly unrelated trends revealed deeper insights into how Gen Z and Gen Alpha think, shop and engage with brands. For marketers and brand leaders, the takeaway is: younger consumers aren’t just looking for products. They’re looking ...

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