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Coyne Public Relations Celebrates Multiple Honors in the 2026 Innovation SABRE Awards
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Coyne Public Relations Celebrates Multiple Honors in the 2026 Innovation SABRE Awards

CeraVe’s Breakthrough Influencer Campaign Takes Top Honors as Coyne Earns Additional Recognition Across Multiple Categories

Takis is Searching for its First-Ever Chief Intensity Officer: Here's How to Submit Your Chaotic Video
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Takis is Searching for its First-Ever Chief Intensity Officer: Here's How to Submit Your Chaotic Video

Takis is turning up the heat with a nationwide search for its first Chief Intensity Officer, encouraging fans to submit 60-second “chaotic” videos to capture the brand’s wild energy. The campaign kicked off with a spoofed internal Zoom meeting featuring hilariously unqualified candidates. Finalists will face public voting and live judging, with $30K on the line for the ultimate winner. It’s a bold way to let fans embody the snack’s signature intensity. (Client)

People 1/15/26

Dunkin's New Winter Menu is Here Featuring Protein Milk Drinks
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Dunkin's New Winter Menu is Here Featuring Protein Milk Drinks

Dunkin’ is bulking up its menu with Protein Milk, a 15g-per-drink upgrade now featured in new Protein Refreshers and Lattes. Megan Thee Stallion leads the “Dunk N’ Pump” rollout as “Pro-Tina,” starring in retro workout ads complete with an original track and a signature Mango Protein Refresher. The limited-time menu also features Caramel Chocolate and Matcha Protein Lattes, tapping into the New Year wellness wave. It’s a high-protein, high-energy start to 2026.

People 1/7/26

As Adult Anxieties Around AI Grow, Lego Hands the Conversation to Kids
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As Adult Anxieties Around AI Grow, Lego Hands the Conversation to Kids

LEGO Education’s “We Trust in Kids” campaign puts children at the forefront of AI conversations, addressing adult anxieties while advocating for early tech literacy. A new film directed by Lauren Greenfield features real kids crafting their own AI policies, backed by Edelman research showing most feel excluded from the conversation. The campaign promotes new AI teaching kits for grades K–8 and reinforces LEGO’s legacy in digital responsibility.

Adweek 1/12/26

Equinox’s New Year Campaign Undercuts AI Slop with Human Portraits
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Equinox’s New Year Campaign Undercuts AI Slop with Human Portraits

Equinox is rejecting digital noise and embracing the real with its new campaign featuring absurd deepfake videos, like a pole-dancing Trudeau, juxtaposed against raw portraits of actual members. The bold January push critiques AI content overload while positioning human effort and authenticity as the ultimate flex. It’s the first major move from new marketing head Bindu Shah and it’s pure Equinox: confident, clean and a little confrontational.

Adweek 1/6/26

This Popular Frozen Food Brand’s Latest Collab Has Fans Saying: ‘Peak Powder Meets Peak Potatoes’
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This Popular Frozen Food Brand’s Latest Collab Has Fans Saying: ‘Peak Powder Meets Peak Potatoes’

Ore-Ida is carving into the winter merch game with a new collaboration with Fischer Sports: limited-edition French Fry Skis. The playful crinkle-cut design drops Feb. 1 on Amazon and select West Coast retailers, with live demos during the X Games in Aspen. Fans online are calling it “peak powder meets peak potatoes,” showing how brands can fry up fun in unexpected places.

Parade 1/14/26

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