Info & Inspo
We believe that information is power and inspiration fuels creativity. If that’s what you’re seeking, you’ve come to the right place.
Catch up on all the latest NEWS about our favorite PR firm. Get inspired by our BLOG – we call it ‘Our Two Cents’ but it won’t cost you a penny for our thoughts. The award-winning Coyne HOTSHEET is a monthly recap of the hottest campaigns out there – and sometimes really out there. If healthcare is your thing, look no further than the Coyne HEALTHSHEET for the latest and greatest in your space. And take a look behind the scenes from some of our biggest ideas in our bingeworthy VIDEO series.
Coyne Public Relations Shines with Nine Finalists at PRovoke Media's Innovation SABRE Awards
Agency's Diverse Campaigns Spotlighted Across Multiple Innovative Categories
Inside the First-Ever PEEPS® Sweet Suite at Home2 Suites By Hilton Easton
With the Easter season right around the corner, PEEPS® and Home2 Suites by Hilton Easton kicked off a “sweet” collaboration. Just a bunny's hop away from the one and only PEEPS® headquarters, PEEPS has created an immersive stay for fans of all ages. The PEEPS® Sweet Suite will transport fans to an Easter wonderland filled with playful PEEPS® decorations, whimsical furnishings, and an irresistible taste of the PEEPS® 2024 flavor lineup. (Client)
Pizza Hut Delivers ‘Goodbye Pies’ for Valentine’s Day Breakups
Pizza Hut launched its "Goodbye Pies" campaign to introduce its new Hot Honey pizza. This campaign targets individuals in New York City, Chicago, and Miami, allowing them to send a free pizza to a soon-to-be-ex partner through a microsite. The initiative acknowledges the trend of breakups around Valentine's Day, dubbed "Red Tuesday."
Marketing Dive 2/8/24
X Games Doubles Down on Women Athletes with New Events and Big-Name Sponsors
Natural skincare brand Thayers hit the slopes at this year's X Games Aspen 2024 as the official skincare brand of the event and entitlement sponsor of the game's inaugural Women’s Snowboard Knuckle Huck competition. While the brand had previously sponsored the Summer 2023 X Games Ventura, it aimed to elevate the partnership this time in a meaningful and impactful way that would change the face of sports. This unique partnership and sponsorship of such a monumental moment in women’s sports history was significant for the brand, specifically due to its fierce pursuit of promoting inclusivity across beauty. (Client)
McDonald’s Leans into Anime With ‘WcDonald’s’ Campaign
McDonald's is embracing anime culture with a new campaign featuring "WcDonald's," offering a special Savory Chili WcDonald’s sauce and 10-piece "WcNuggets," in manga-inspired packaging by artist Acky Bright. The special packaging also includes QR codes taking viewers to digital expressions of magna characters Bright, including a WcDonald’s customer, employee, Transformer-like robot. The WcDonald’s universe reflects and honors fans’ vision and creativity while authentically bringing it to life in restaurants for the first time. The campaign also includes four short anime episodes.
Lundbeck Hopes Humor, Authenticity Will Make Consumers Say Yep
Lundbeck's Say Yep campaign, promoting the migraine preventative treatment Vyepti, aimed to resonate with the daily challenges and stressors migraine sufferers face through a humorous yet authentic lens. It encourages individuals to resist the culture of toxic positivity and unrelenting productivity, promoting a more supportive approach to migraine management.