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Info & Inspo

INFO & INSPO

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I Am Not a Typo Campaign Wants to Get Autocorrect to Stop ‘Fixing’ Ethnic Names
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I Am Not a Typo Campaign Wants to Get Autocorrect to Stop ‘Fixing’ Ethnic Names

I Am Not a Typo is a campaign started by various independent contributors (designers, creatives, and academics) that aims to call out major tech companies like Apple, Microsoft, and Google for not including ethnic names in their dictionaries, resulting in names being autocorrected. This is a UK-based campaign, but IANT hopes to expand to the US to gain more traction.

Fast Company 4/05/24

Cheetos Wants You to Try to Make It Through a Full 24 Hours Using Only Your 'Other Hand'
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Cheetos Wants You to Try to Make It Through a Full 24 Hours Using Only Your 'Other Hand'

Cheetos launched a playful "Cheetos vs. Other Hand" campaign featuring NBA star Jamal Murray, challenging consumers to see if they could resist eating Cheetos with their non-dominant hand. This promotion encourages engagement and showcases the brand's fun and irreverent personality while leveraging a popular athlete to drive excitement and participation.

Food & Wine 4/15/24

Jimmy John's Celebrates 4/20 with the Deliciously Dope Dime Bag
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Jimmy John's Celebrates 4/20 with the Deliciously Dope Dime Bag

Jimmy John’s celebrated 4/20 with their ‘Deliciously Dope Dime Bag’ to cure munchies and mark the “highest of unofficial holidays.” The bag is $10 and includes a sandwich, a fudge brownie, and a bag of Jimmy Chips. The bag was available for online order only from Tuesday, April 16, through Sunday, April 21.

USA Today 4/16/24

Testicular Cancer Society Tries to Kick Cancer’s Balls
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Testicular Cancer Society Tries to Kick Cancer’s Balls

The Testicular Cancer Society launched the 'Highlight Your Balls' campaign, using YouTube mid-roll ads to promote early testicular cancer detection. The ads feature actors adopting the protective stance commonly seen in soccer free kicks to demonstrate self-examination, with multilingual commentary explaining the procedure. This innovative approach blends humor with sports to engage young viewers and normalize conversations about testicular health.

MM+M 4/22/24

Heineken and Bodega Drop a Boring Phone to Help Gen Z Switch Off and Party
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Heineken and Bodega Drop a Boring Phone to Help Gen Z Switch Off and Party

At Milan Design Week, Heineken and Bodega introduced 'The Boring Phone,' a minimalist device echoing early 2000s phones to encourage less digital use and more real-world interaction. This retro-styled phone, limited to 5,000 units globally, only supports basic functions like calls, texts, and low-res photography to focus on enhancing social experiences. The campaign used a 'newtro' design for appeal, distributed phones to celebrities for buzz, and ran targeted ads promoting life beyond constant tech connectivity.

Adweek 4/17/24

Quaker Illustrates the Power of Mornings with Interactive Photo Series
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Quaker Illustrates the Power of Mornings with Interactive Photo Series

Quaker's "100 Reasons to Rise” interactive photo series aims to inspire and empower consumers by showcasing real morning routines. The campaign features diverse individuals sharing their unique morning rituals, highlighting the importance of starting the day off right. Quaker seeks to resonate with consumers and reinforce its brand values by fostering a sense of community and encouraging healthy habits.

Marketing Dive 4/11/24

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