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The Most Valuable Thing I Learned at Trend Hunter's Future Festival Wasn't a Trend
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The Most Valuable Thing I Learned at Trend Hunter's Future Festival Wasn't a Trend

I attended Trend Hunter's Future Festival in New York City expecting to leave with a list of trends. And yes, there were plenty of them. From "boy kibble" to egg flights, conversations explored emerging consumer behaviors, evolving technologies and cultural shifts shaping what's next. Companies including PepsiCo and Diageo shared ...

The Shift From Shrinking to Strengthening: What Women’s Health Lab Taught Me About Nutrition and Wellness
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The Shift From Shrinking to Strengthening: What Women’s Health Lab Taught Me About Nutrition and Wellness

By Julia Aronson, Account Supervisor

Hilton is Bringing Chic Boutique Hotels to a College Town Near You
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Hilton is Bringing Chic Boutique Hotels to a College Town Near You

Hilton has launched Undergraduate Hotels, its 28th brand and 7th lifestyle brand, bringing chic boutique stays to college towns across the US. Inspired by local campus culture, the new lifestyle hotel concept will feature school-spirit design, collegiate-inspired details, and vibrant social spaces tailored to university communities. Each property will include the Super Senior Snack Shop, an all-day venue that transforms from a coffee bar into a cocktail destination, with an elevated beverage program developed alongside New York hospitality group Authentic Hospitality. Positioned as a more affordable sibling to Graduate Hotels, Undergraduate aims to offer stylish, personality-driven accommodations for visiting parents, alumni, wedding guests, and travelers seeking a more memorable stay in college towns. With plans to expand to as many as 400 to 500 locations over the next two decades, the first Undergraduate Hotel is expected to open in 2027. (Client)

Travel + Leisure 6/18/26

Match We’ve All Been Waiting For: Heinz and Heineken® Finally Make It Official
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Match We’ve All Been Waiting For: Heinz and Heineken® Finally Make It Official

Heinz and Heineken teamed up to launch "The Match We've All Been Waiting For," a limited-edition six-pack featuring five Heineken beers and one bottle of Heinz ketchup to celebrate summer barbecues and FIFA World Cup watch parties. The collaboration rolled out across both brands' social channels with custom packaging and split soccer jerseys that highlighted the unexpected pairing. By bringing together two household names in a playful way, the campaign generated widespread buzz and demonstrated how the right partnership can elevate a shared occasion.

Yahoo Finance 6/12/26

Chipotle is Giving Away 53,000 Free Burritos After the Knicks-Spurs Game
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Chipotle is Giving Away 53,000 Free Burritos After the Knicks-Spurs Game

Chipotle celebrated its "53 Years. 53 Real Ingredients." campaign by giving away 53,000 free burritos following the Knicks-Spurs NBA Finals matchup. The activation tied together the brand's 53 real ingredients with the Knicks' 53-year championship drought and the Spurs' 53-year franchise history, making the giveaway especially timely. Alongside limited-edition athlete-inspired meals, Chipotle successfully inserted itself into one of the biggest sports conversations of the month.

Parade 6/3/26

Who Needs Bezos? Etsy Ads Highlight 5,000 More-Deserving Jeffs
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Who Needs Bezos? Etsy Ads Highlight 5,000 More-Deserving Jeffs

As Amazon geared up for Prime Day, Etsy launched its clever "Shop Other Jeffs" campaign, encouraging consumers to support the platform's more than 5,000 independent sellers named Jeff instead of billionaire founder Jeff Bezos. The campaign spanned TV, social media, out-of-home advertising and a dedicated landing page featuring Jeff-owned shops and limited-edition merchandise. By capitalizing on a timely cultural moment, Etsy reinforced its positioning as a more personal alternative to mass-market e-commerce while generating significant earned media.

MediaPost 6/15/26

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