Info & Inspo

Info & Inspo

INFO & INSPO

We believe that information is power and inspiration fuels creativity. If that’s what you’re seeking, you’ve come to the right place.

Catch up on all the latest NEWS about our favorite PR firm. Get inspired by our BLOG – we call it ‘Our Two Cents’ but it won’t cost you a penny for our thoughts. The award-winning Coyne HOTSHEET is a monthly recap of the hottest campaigns out there – and sometimes really out there. If healthcare is your thing, look no further than the Coyne HEALTHSHEET for the latest and greatest in your space. And take a look behind the scenes from some of our biggest ideas in our bingeworthy VIDEO series.

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National Waffle Day 2023: Hot, Crisp, Deliciousness Served on a Plate
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National Waffle Day 2023: Hot, Crisp, Deliciousness Served on a Plate

In honor of National Waffle Day 2023 Hampton by Hilton has unveiled its The Hampton Waffle Collection. The Hampton Waffle Collection has a variety of waffle-inspired items for people to showcase their love of the food. Available online, beginning Aug. 24 and while supplies last, this exclusive limited-edition collection features playful waffle-inspired items, including a first-of-its-kind insulated waffle fanny pack with an integrated syrup holder, created to celebrate the centerpiece of Hampton by Hilton’s free hot breakfast. Additionally, in partnership with The Hilton Global Foundation, Hampton by Hilton will donate $75,000, which includes all proceeds from the collection to World Central Kitchen to support communities experiencing food insecurity.

Foodsided 8/25/23

Taylor Swift Fans are Solving Google's Puzzles for Hints About Her New Songs
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Taylor Swift Fans are Solving Google's Puzzles for Hints About Her New Songs

In anticipation of her new album releasing on October 27, Google partnered with Taylor Swift to challenge Swifties to solve Taylor-related word puzzles on its website. When "Taylor Swift” was searched, a blue vault would generate and appear in the bottom right corner of the screen. Once clicked, a jumble of letters popped up, which Swifties needed to unscramble and answer correctly to advance to the next puzzle. Once a collective 33 million puzzles were correctly answered, Taylor Swift promised to reveal the titles of her upcoming new tracks with players.

Mashable 9/20/23

Harry Potter Gets a New Makeup Collection
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Harry Potter Gets a New Makeup Collection

The renowned film series Harry Potter has partnered up with SHEGLAM, one of the world’s fastest-growing makeup brands, to infuse the makeup industry with a dose of enchantment and wizardry. As students prepare to return to school, they can embark on a journey into the iconic Wizarding World through makeup. This captivating collection features four distinct eyeshadow quads, each drawing inspiration from the four Houses of Hogwarts™, along with four high-shine lip glosses inspired by the most beloved magical brews. Additionally, the assortment includes a magic cauldron lip mask and glitter-infused lipstick, ensuring this collection has everything you need for a spellbinding look! (Client)

POPSUGAR 8/21/23

Flamin’ Hot and Megan Thee Stallion Create Fake University to Raise Real HBCU Scholarship Dollars
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Flamin’ Hot and Megan Thee Stallion Create Fake University to Raise Real HBCU Scholarship Dollars

Frito Lay’s Flamin’ Hot is teaming up with Megan Thee Stallion for a new campaign raising money for the star’s alma mater, Texas Southern University. “Flamin’ Hot University,” a fake university the brand is using to raise real money for a TSU scholarship fund, launched a website with content centered around “courses” on topics like posing for photos and snack ideas. Also included on the site is a plethora of merchandise, including a varsity jacket and other branded apparel, the revenue from which will be added to the “FU” scholarship fund.

AdAge 9/19/23

Charli D'Amelio Says It Took a 'Lot of Growth' to Feel Comfortable in Her Skin (Exclusive)
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Charli D'Amelio Says It Took a 'Lot of Growth' to Feel Comfortable in Her Skin (Exclusive)

One of TikTok’s biggest stars, Charli D’Amelio, has partnered with CeraVe to help debunk myths about acne at the CeraVe Acne Academy event in New York City. Charli wants her followers to know acne is a natural part of life and believes in the power of knowing you are not alone. To ensure her followers feel this way about their own breakouts she has partnered with the skincare brand as well as began opening up and embracing her breakouts and acne journey. (Client)

People Online 9/19/23

Ice Spice Joins Ben Affleck as a Dunkin' Superfan in New Ad
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Ice Spice Joins Ben Affleck as a Dunkin' Superfan in New Ad

As a huge fan of Dunkin', it only makes sense for Ice Spice to be featured in their new commercial along with Ben Affleck a newly titled “brand ambassador.” The back and forth between the two – rapid-fire yet deadpan and totally meta – is captured in a commercial launched during the live MTV Video Music Awards. The beverage is, as advertised, a mashup of the chain’s pumpkin-flavored donut holes and its frozen coffee, topped with whipped cream and caramel drizzle. It’s the first time Dunkin’ has blended a baked good into a drink, which the brand says will be “reminiscent of the texture of a cookies and cream shake.”

Adweek 9/13/23

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