Info & Inspo
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Catch up on all the latest NEWS about our favorite PR firm. Get inspired by our BLOG – we call it ‘Our Two Cents’ but it won’t cost you a penny for our thoughts. The award-winning Coyne HOTSHEET is a monthly recap of the hottest campaigns out there – and sometimes really out there. And take a look behind the scenes from some of our biggest ideas in our bingeworthy VIDEO series.
The Impact of COVID-19 on This Year’s Holiday Shopping Season
Since the pandemic has put health and safety top-of-mind, what impacts on shopping can we expect to see this holiday season?
Hilton Awards Over $1 Million in Grants to COVID-19 Response Organizations
The Hilton Effect Foundation recently revealed its list of 2020 Hilton Effect grantees. Through a combination of 23 grants awarded to organizations worldwide and other donations already made by the Foundation, Hilton’s primary international philanthropic arm has now awarded more than $1 million to a variety of community-based organizations, which directly tackled the destructive effects of COVID-19. The Foundation awards grants that have a positive impact on travel destinations around the world and this year’s grants focus on some of the most urgent humanitarian needs resulting from the pandemic: food security, sanitation, economic security and clean air and water. (#client)
Travel Pulse 11/4/20
Allbirds to Raise Prices on Black Friday to Fight Climate Change
Allbirds – the New Zealand-based footwear company that broke into the market in 2014 with its environmentally-friendly business model – stepped up this Black Friday with a contrarian approach to the holiday selling extravaganza. Rather than offering discounts, Allbirds raised all shoe prices by $1 and is donating the extra dollar to Greta Thunberg's youth-led climate movement, Fridays for Future. Allbirds knows its target consumers are wealthy enough to make purchases without sales, but more importantly they value a brand’s CSR efforts just as much as the products for sale.
Retail Dive 11/9/20
Courvoisier Pledges $1 Million to National Urban League to Support Black Businesses and Communities
Courvoisier® Cognac announced a partnership with the National Urban League, a historic civil rights organization dedicated to economic empowerment, equality and social justice, in an effort to empower and support Black and other underserved communities. With the partnership, Courvoisier is also pledging $1 million to provide lasting support to Black-owned businesses and entrepreneurs over the span of five years. (#client)
Black Enterprise 11/3/20
Philadelphia Cream Cheese Spoofs a Gaming Console Ad to Promote a Cheesecake Kit
To play off of the PlayStation 5 and Xbox Series X launches, Philadelphia Cream Cheese came up with its newest campaign to launch – its cheesecake kit. In an attempt to make its product the hottest gift under the Christmas Tree this season, “Philly Series 5” was created with 3D cookie crumb technology, the latest dual egg processor and five bricks of power combining to make the ultimate cheesecake kit. This $4.99 product looks like the newest tech launch and just became a must-have for all holiday lists this year!
Reindeer Will Be Delivering Beer for a Colorado Brewery This Year
To bring some festiveness to its delivery service this year, Breckenridge Brewery will deliver a minikeg of its Christmas Ale to 10 Colorado residents by reindeer! Fans can enter the sweepstakes at www.breckbrew.com to win the delivery, as well as a Christmas Ale t-shirt, Christmas beanie and extra 12-pack of Christmas Ale. Plus, Breckenridge Brewery is getting even more into the giving spirit by donating one meal to Food Bank of the Rockies for each sweepstakes entry.
Food & Wine 11/20/20