Info & Inspo

Info & Inspo

INFO & INSPO

We believe that information is power and inspiration fuels creativity. If that’s what you’re seeking, you’ve come to the right place.

Catch up on all the latest NEWS about our favorite PR firm. Get inspired by our BLOG – we call it ‘Our Two Cents’ but it won’t cost you a penny for our thoughts. The award-winning Coyne HOTSHEET is a monthly recap of the hottest campaigns out there – and sometimes really out there. If healthcare is your thing, look no further than the Coyne HEALTHSHEET for the latest and greatest in your space. And take a look behind the scenes from some of our biggest ideas in our bingeworthy VIDEO series.

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The Truth About Earned Media
Blog
The Truth About Earned Media

To achieve earned media coverage, it’s up to our industry to stay grounded in three core tenets.

For the Second Consecutive Year, Coyne PR is Nominated for the Best Healthcare Practice in the Country
news
For the Second Consecutive Year, Coyne PR is Nominated for the Best Healthcare Practice in the Country

Agency receives three additional nominations for the PRWeek U.S. Healthcare + Pharma Communications Awards

Coyne PR Celebrates Woman’s History Month 2023
Blog
Coyne PR Celebrates Woman’s History Month 2023

Throughout this month, we are celebrating the talented women of Coyne who also happen to be some of the world’s greatest storytellers.

Barbie Introduces a Chelsea Doll with Scoliosis to Help Normalize Back Braces
healthsheet
Barbie Introduces a Chelsea Doll with Scoliosis to Help Normalize Back Braces

Mattel’s Barbie and Dolls Chelsea line, which celebrates inclusion, has just come out with a doll with scoliosis. Barbie consulted with Dr. Luke Macyszyn, a neurosurgeon specializing in children’s complex spinal disorders, to create a doll that features a curved spine and removable back brace. Dr. Macyszyn worked with Barbie to ensure the accuracy of the Chelsea doll’s shape, spinal alignment, and back brace. The goal of this initiative is to increase representation by normalizing scoliosis among kids and “creating dolls in a variety of looks so that kids can see themselves in Barbie.”

Via PureWow

Damar Hamlin Launches CPR Initiative with Challenge To Lebron James, Tom Brady and Michelle Obama
healthsheet
Damar Hamlin Launches CPR Initiative with Challenge To Lebron James, Tom Brady and Michelle Obama

After experiencing a life-saving CPR earlier this year on the football field, Buffalo Bills star Damar Hamlin has partnered with the American Heart Association to increase CPR Awareness and education. In this partnership, Hamlin kicks it off with Damar Hamlin’s “#3forHeart CPR Challenge.” With three easy steps, this challenge encourages participants to 1) watch a short video to learn hands-only CPR on heart.org/3, 2) donate to the AHA to fund CPR awareness and education, and 3) challenge three friends to participate. 

Via CNN

The Eve Appeal's Social Campaign Supports Cervical Cancer Prevention Week
healthsheet
The Eve Appeal's Social Campaign Supports Cervical Cancer Prevention Week

UK gynecological-cancer charity The Eve Appeal and marketing-communications agency Wunderman Thompson UK launched a playful social-media campaign in hopes of funding further research of gynecological cancers and encouraging women to get screened regularly. To paint cervical screenings positively, the “#CheckMeOut” initiative plays on the lighthearted “hot dogs or legs?” trend we’ve seen across the Internet in recent years, as the position social-media users snap those photos in is the same as that of getting checked out at the gynecologist’s office. Rolled out across the charity’s socials, the video ad switches between photos of poolside hot-dog legs and shots of women awaiting their cervical tests, highlighting the humorous similarity. Cervical cancer is increasingly prevalent in women ages of 25–64; however, screenings can prevent about 70% of cervical cancer–related deaths.

Via LBB Online

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