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Info & Inspo

INFO & INSPO

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Validating the Female Experience: Takeaways from the Hearst Women’s Health Lab
Blog
Validating the Female Experience: Takeaways from the Hearst Women’s Health Lab

Recently, I had the opportunity to attend the Hearst Women’s Health Lab event in New York City. This full-day summit brought together powerhouse voices across medicine, media, advocacy, and brand leadership. From real-world patients to A-listers and athletes alongside top healthcare executives, the panels didn’t just spotlight women’s health issues, ...

Coyne PR's Jennifer DeNick Honored as a Top Woman in PR by PRNEWS
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Coyne PR's Jennifer DeNick Honored as a Top Woman in PR by PRNEWS

Senior Vice President Recognized as a 2025 “Motivator”

Know Your S.C.O.R.E.: Winning PR Strategies for Live Sporting Events
Blog
Know Your S.C.O.R.E.: Winning PR Strategies for Live Sporting Events

Discover how the S.C.O.R.E. framework—Spokespeople, Crisis Planning, Outreach, Readiness, and Engagement—can help PR pros successfully manage live sporting events from start to finish.

Oscar Mayer’s Wienermobiles Plan Race Ahead of Indy 500
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Oscar Mayer’s Wienermobiles Plan Race Ahead of Indy 500

Oscar Mayer kicked off its “Summer of Wieners” campaign with the first-ever race featuring all six iconic Wienermobiles. Partnering with the Indianapolis Motor Speedway, the live-streamed “Wienie 500” aired on Fox Sports and let fans predict winners via DraftKings for a $10K prize. Each vehicle repped a different U.S. region, revving up buzz across sports and lifestyle media.

Marketing Dive 5/20/25

Urban Outfitters Deepens Gen Z Experiential Strategy for Back to School
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Urban Outfitters Deepens Gen Z Experiential Strategy for Back to School

Urban Outfitters is leaning into Gen Z vibes with “UO Haul,” an immersive back-to-school push featuring a Manhattan scavenger hunt, live music, and glass-walled trucks decked out in dorm aesthetics. The campaign also includes a U-Haul collab, pop-up shops near campuses, and surprise events to turn move-in season into a memory-maker.

Marketing Dive 5/20/25

“Mood for Mac”: McDonald’s Turns Your Emotions into Promotions
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“Mood for Mac”: McDonald’s Turns Your Emotions into Promotions

McDonald’s is blending emotion and innovation with “Mood for Mac,” an AI-powered campaign that scans facial expressions to dish out personalized discounts. It’s a fresh twist on engagement, using tech to turn your vibe into value.

eslogan 5/19/25

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