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PRWeek Sports Conference 2026
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PRWeek Sports Conference 2026

Signals, Shifts and What Comes Next

Coyne PR Named a Best Midsize Agency to Work For by PRovoke Media
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Coyne PR Named a Best Midsize Agency to Work For by PRovoke Media

Coyne PR named a Best Midsize Agency to Work For in North America by PRovoke Media Honor based on employee survey feedback on culture leadership and career growth Among 20 agencies recognized at the 2026 SABRE Awards on May 5 in New York City Recognition reinforces Coyne PR’s people-first culture ...

Heinz Kicks Off NFL Deal by Inducting 57th Draft Pick into New Club
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Heinz Kicks Off NFL Deal by Inducting 57th Draft Pick into New Club

Heinz is kicking off its NFL partnership by turning the 57th draft pick into a branded moment with the launch of the “Mr. 57” club. The selected player receives a custom jacket, a lifetime supply of ketchup and potential brand opportunities, with Devin Hester helping induct the first honoree. Backed by a Pittsburgh-wide takeover, OOH and fan activations, the campaign ties directly to Heinz’s iconic “57” heritage. It’s a clever way to transform a mid-round pick into a headline-grabbing cultural moment.

Marketing Dive 4/22/26

Run! Busch Light Apple is at your Local Neighborhood BApplebee’s!
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Run! Busch Light Apple is at your Local Neighborhood BApplebee’s!

Busch Light and Applebee’s are celebrating the return of Busch Light Apple by temporarily rebranding locations as “BApplebee’s.” The limited-time campaign brings the fan-favorite beer to restaurants nationwide, supported by in-store promos and a Coachella Valley activation. Designed to tap into the product’s cult following, the effort encourages fans to show up, sip and share socially. It’s a playful, high-energy push built around scarcity and in-person buzz.

Business Wire 4/20/26

Rhode Just Dropped the Cutest Pimple Patches, and Justin Bieber Is Involved
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Rhode Just Dropped the Cutest Pimple Patches, and Justin Bieber Is Involved

Rhode teamed up with Justin Bieber for a buzzy new drop featuring its first-ever pimple patches, Spotwear. The collection includes playful, festival-inspired designs alongside limited-edition skincare staples like banana-scented lip treatments. Inspired by Coachella and rooted in self-expression, the collab blends skincare with pop culture appeal. It’s a strategic expansion that brings new energy and new audiences to the brand.

Good Housekeeping 4/9/26

Liquid Death and Pop-Tarts Team Up to Ruin Boring Adulthood
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Liquid Death and Pop-Tarts Team Up to Ruin Boring Adulthood

Liquid Death and Pop-Tarts are leaning all the way into chaos with a limited-edition iced tea inspired by Frosted Strawberry Pop-Tarts. The campaign pairs nostalgic flavor with edgy branding, delivering a tongue-in-cheek antidote to “boring adulthood.” Backed by an absurd, high-energy creative approach, the collab fully embraces both brands’ distinct identities. It’s a standout example of how far brands can stretch beyond their core categories.

Adweek 4/16/26

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