Info & Inspo
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Catch up on all the latest NEWS about our favorite PR firm. Get inspired by our BLOG – we call it ‘Our Two Cents’ but it won’t cost you a penny for our thoughts. The award-winning Coyne HOTSHEET is a monthly recap of the hottest campaigns out there – and sometimes really out there. And take a look behind the scenes from some of our biggest ideas in our bingeworthy VIDEO series.
Pickle Hard Seltzer? Pickle Lovers Will Think Afternoon Dillight is 'A Really Big Dill'
How do pickles enjoy a day out? They relish it. What started as an April Fool’s joke has become anything but! In April 2020, BrüMate announced on Instagram the release of pickle hard seltzer and sparked a tremendous amount of interest in the product. A year later, BrüMate partnered with Crook & Marker to bring this pickle-flavored hard seltzer to life! The brands recently unveiled the first flavor of a rare and inimitable new lineup of hard seltzers dubbed the Crook’d Brü Series, called Afternoon Dillight Hard Pickle Seltzer - perfect for any time of the day. The limited-edition Afternoon Dillight will be launching this summer and can be pre-ordered online by dedicated pickle lovers who sign-up for the VIPickle List. (#client)
USA Today 5/13/21
Burgers are Better with Pepsi and Science Proves It
For the last 30 years, the “Big Three” burger chains have not served Pepsi to customers. A recent consumer survey generated data that suggests roughly 60% of participants preferred their McDonald's Big Mac, Burger King Whopper or Wendy's Dave's Single with Pepsi versus Coke. To celebrate National Hamburger Day on May 28, consumers were invited to post a picture of their burger from any restaurant with a Pepsi and the hashtag #BetterwithPepsi to social media for the chance to receive a rebate for their drink.
Everyone is Awesome: Lego Announces First LGBTQ Set Ahead of Pride Month
To celebrate Pride Month in June, LEGO launched its first LGBTQIA+-themed set. The “Everyone is Awesome” set includes monochromatic figures inspired by the rainbow flag along with black and brown figures to represent the diversity within the LGBTQIA+ community.
USA Today 5/20/21
New Survey Revels the Top Five Things People Would Do for Picture-Perfect Skin
In honor of Mental Health Awareness month, Mederma launched its “You Are More Than Your Scar” campaign which highlights the symbiotic relationship between the condition of our skin and our mental health. As part of the campaign, the brand conducted a nationwide survey which gave an honest look into how Americans really feel about their skin. The results portrayed American’s top skin insecurities, how the pandemic has shifted their view on skin health and highlighted the top five things people would do to achieve picture-perfect skin – like giving up Netflix for life! (#client)
New Beauty 5/10/21
Disney Delivers Devilish Brand Deals to Highlight Cruella Cinema Launch
Disney made a splash in the U.K. beauty and fashion space with its upcoming film release of Cruella, partnering with iconic British brands such as Tom Davies, Mac and De Beers Jewellers. In exchange for the brands providing Emma Stone’s Cruella character with stunning, signature looks, the brands have announced Cruella inspired collections such as De Beers themed accessories and Tom Davies’ 120 pairs of handmade glasses modeled on the specs worn by various characters.
The Drum 5/26/21