Info & Inspo
We believe that information is power and inspiration fuels creativity. If that’s what you’re seeking, you’ve come to the right place.
Catch up on all the latest NEWS about our favorite PR firm. Get inspired by our BLOG – we call it ‘Our Two Cents’ but it won’t cost you a penny for our thoughts. The award-winning Coyne HOTSHEET is a monthly recap of the hottest campaigns out there – and sometimes really out there. And take a look behind the scenes from some of our biggest ideas in our bingeworthy VIDEO series.
The World Cup is Not About Soccer; It’s About Stories.
The FIFA World Cup is upon us once again! People around the world will come together to cheer on their respective countries. But the World Cup is more than just a sporting event. It's a cultural phenomenon that has a way of uniting people from all corners of the globe around great storylines.
Invisalign Building Better Smiles with Roblox
Invisalign launched a campaign leveraging the world of Livetopia, an immersive city-state within the Metaverse, to lessen patient hesitancies about going to an orthodontist or dentist office by making it fun for gamers to engage with Invisalign and promote the advantages of clear aligners. As part of the game, the brand launched The Invisalign Hub, where players who select Invisalign over braces receive benefits and incentives while those with braces do not. The Invisalign Hub was also promoted to consumers via TikTok, which received over 230,000 views.
"Shiny Teeth for You and Me,” says Crest and Oral-B
Tooth decay and cavities are the number one chronic health condition worldwide – and is largely in part to the nearly 60 million individuals who lack access to proper oral care, and if untreated, can lead to new conditions like heart disease and diabetes. To combat this, Crest and Oral-B are doubling down on their Closing America’s Smile Gap campaign, donating 500,000 oral hygiene products to underserved children ahead of National Brush Day on November 1. Throughout the month, the brands have worked alongside elementary schools to teach young children about proper oral care. Rounding out the campaign, the brands are partnering with dental schools to offer scholarships to hygienists and dentists to open offices and provide services in “dental deserts” – locations without dental services nearby. This objective works to close the smile gap, ensuring that all children are entitled to healthy, shining smiles.
Via The Drum
Bringing Sexy Back
Over the last 15 years, there have been more than a few safe sex campaigns, however, a recent study by the World Health Organization and Pleasure Project came to an interesting conclusion: safe-sex campaigns that acknowledge pleasure results in a higher percentage of condom usage. The groups assessed more than 7,000 interventions for their treatment of pleasure (and lack thereof) and the peer-reviewed findings were published in the journal PLOS One. The article explains how most sex education focuses on risk reduction and preventing disease or pregnancy; however, it should also focus on intimacy, pleasure, consent and well-being. The Pleasure Project wants to focus on recognizing the role of pleasure and how emphasizing this would play a major role in increasing condom usage.
Via New York Times
Merck Wants You to Take a Deep Breath, and Get Screened for Lung Cancer
Lung cancer contributes to 25% of all cancer deaths between men and women in the United States, but patients often delay screening due to fears of pain and invasiveness. Merck Oncology, like many other oncology research brands, knows that early screening leads to early detection, which in the long run, saves lives. Merck launched their patient-focused campaign “Focus on Your Lungs: A Screening You Don’t Want to Miss,” to encourage cancer screening for individuals over 50 years old. The campaign centers around an unbranded educational website, further elevated by three social media influencers who help educate patients and remove misconceptions about lung cancer screening procedures.
“Love Sucks” but Blood Drives Don’t Have To
The ongoing blood shortage in the US and UK, has posed significant risk to patient care over the last few months. However, blood banks have found an unlikely partner in Lottie London – a leading makeup brand – in the creation of their “Love Sucks” makeup collection inspired by the popular TV series, Vampire Diaries, to pique the interest of Gen Z consumers. Taking to social media platforms, like TikTok and Instagram, Lottie London shared informational content about the increased need for blood donations and encouraged consumers to participate in various blood drives. During the month of October, over 100,000 people posted images of themselves at blood donation sites and used the hashtag #bloodforbeauty on social media for the chance to win its Love Sucks collection.