Info & Inspo

Info & Inspo

INFO & INSPO

We believe that information is power and inspiration fuels creativity. If that’s what you’re seeking, you’ve come to the right place.

Catch up on all the latest NEWS about our favorite PR firm. Get inspired by our BLOG – we call it ‘Our Two Cents’ but it won’t cost you a penny for our thoughts. The award-winning Coyne HOTSHEET is a monthly recap of the hottest campaigns out there – and sometimes really out there. And take a look behind the scenes from some of our biggest ideas in our bingeworthy VIDEO series.

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Happy Hygge Day!
Blog
Happy Hygge Day!

This coming Sunday is National Hygge Day and I’d like to offer some tips on how to celebrate from a free handbook we created together with Castello Cheese.

54,000 Business Leaders Around the World Share Insights
Blog
54,000 Business Leaders Around the World Share Insights

This most recent report for the “pandemic period” looks at the nine months between April and December 2020 and reveals the impact of the worldwide health crisis.

Southwest Airlines and Wattpad Call on Writers to Share Stories of Kindness
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Southwest Airlines and Wattpad Call on Writers to Share Stories of Kindness

Southwest Airlines and social storytelling platform Wattpad came together to bring some positive news to the world. Southwest: Storytellers On The Rise is a writing contest that asks authors to write fiction or nonfiction stories about acts of kindness witnessed during travel. The winner will receive a mentorship opportunity with Beth Reekles, the best-selling author behind The Kissing Booth book, and be featured on Southwest channels later this year.

Campaign US 2/17/21

You Can Buy a PEEPS Cookie Coop That Makes the Perfect Easter Activity
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You Can Buy a PEEPS Cookie Coop That Makes the Perfect Easter Activity

PEEPS are finally back, and the brand has a new "Cookie Coop Kit" available for purchase that will be a fun DIY activity for the whole family. PEEPS Cookie Coop Kits will include PEEPS chicks, premade icing, assorted candy, baked sugar cookie panels for building and chicken-shaped cookies. BJ's Wholesale Club is selling a set of two coops for $10.99, and single coop kits will hit other retailers soon. (#client)

Delish 2/17/21

Jennifer Hudson Fronts Mastercard’s Initiative Supporting Black Female Business Owners
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Jennifer Hudson Fronts Mastercard’s Initiative Supporting Black Female Business Owners

Mastercard teamed up with Jennifer Hudson to announce its new “Strivers Initiative” campaign to assist Black female business owners amid the pandemic. A commercial promoting the initiative highlights a variety of individuals who would benefit from the program and an inspiring cover of “Ain’t No Mountain High Enough” performed by Hudson. The campaign is meant to combat the threat many female Black entrepreneurs face given the financial uncertainties of these times, as well as showcase Mastercard’s commitment to this community.

AdAge 2/17/21

Popeyes Keeps Mardi Gras Afloat in the Face of Covid Parade Cancellations
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Popeyes Keeps Mardi Gras Afloat in the Face of Covid Parade Cancellations

As traditional Mardi Gras celebrations are cancelled due to Covid-19, Popeyes hired parade float makers, artists and designers to decorate the chain’s New Orleans restaurant locations to keep the Mardi Gras spirit alive, while also employing locals who depend on the festivities each year for an income.

Adweek 2/16/21

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