NY NOW is the industry’s most expansive market for home, lifestyle, handmade and gift. It is a dream-come-true for any home décor and lifestyle enthusiast – but it’s only open to buyers and members of the media. NY NOW leveraged Coyne to extend the reach of the show beyond the trade by working with consumer media, influencers and more. As a result, Coyne secured attendance from more than 1,800 media over three years and facilitated attendee engagement events such as book signings and guest speakers.