- Coyne Public Relations named Agency of Record (AOR) for the Arlington Convention & Visitors Bureau (ACVB), strengthening Arlington’s tourism momentum ahead of 2026.
- The partnership leverages Coyne PR’s travel and destination marketing expertise to elevate Arlington’s visibility during a landmark year featuring major events, global attention, new hotels and expanded entertainment experiences.
- Coyne PR will lead media relations, strategic counsel, influencer engagement, and high-impact press programming, including FAM tours and proactive storytelling, to position Arlington as a must-visit U.S. destination.
Coyne Public Relations, one of the nation’s top independent PR firms, has been named the public relations agency of record (AOR) for the Arlington Convention & Visitors Bureau (ACVB), the official destination marketing organization for Arlington, Texas, one of the fastest-growing tourism hubs in the United States.
The new partnership marks an exciting chapter for both organizations as Coyne PR brings its travel and destination marketing expertise to support ACVB in its mission to promote Arlington as a premier leisure and meetings destination. As the city prepares for a high-profile 2026 filled with global attention and landmark events, including new hotels, entertainment offerings and attractions, Coyne PR will help elevate Arlington’s profile on the national stage, driving awareness and affinity across major league sports, world-class entertainment, arts, culture and family-friendly experiences.
Coyne PR will provide media relations, strategic counsel, and influencer engagement, along with supporting media visits and familiarization (FAM) tours to showcase Arlington’s evolving story and reinforce its position as a must-visit destination.
“This partnership comes at a moment when Arlington’s story is more vibrant than ever,” said Caroline Stoeckel, Vice President of Marketing at the Arlington Convention & Visitors Bureau. “Arlington’s energy, inclusivity, and spirit of innovation are driving unprecedented momentum – and with major events, grand openings, and immersive festivals on the horizon, we’re thrilled to work with Coyne PR to elevate the city’s visibility and share its excitement with travelers around the world.”
As part of the agreement, Coyne will lead ongoing public relations efforts including annual PR planning, proactive storytelling to integrated media and influencer targets and support for high-impact press engagements like FAM trips and desksides. The partnership also includes opportunistic media, newsjacking strategy and potential partnership amplification.
“We are honored to partner with the Arlington Convention & Visitors Bureau at such a pivotal time for the city’s tourism growth,” said Lauren Mackiel, Senior Vice President at Coyne PR. “From its world-class sports venues to its evolving culinary and arts scene, Arlington offers something for every traveler, and we’re eager to bring these stories to life in creative and compelling ways.”
As Arlington prepares to welcome visitors from across the globe, Coyne PR will spotlight the city’s dynamic experiences and growing appeal. Here are five standout reasons travelers will want to add Arlington to their 2026 itineraries:
Top Five Reasons to Visit Arlington in 2026
- Epic Entertainment On, and Off the Field
Experience the unmatched energy of cheering on fan-favorite teams at AT&T Stadium and Globe Life Field and feel the adrenaline surge as the city hosts the inaugural INDYCAR Grand Prix of Arlington. Continue the excitement with live music, nightlife and unforgettable experiences throughout Arlington’s Entertainment District, all amplified by the global buzz of FIFA World Cup 26™ festivities. - Vibrant Arts, History & Culture
Explore inspiring new landmarks like the National Medal of Honor Museum, celebrating courage, sacrifice, and American heroism. Discover Arlington’s creative pulse at the Arlington Museum of Art, home to immersive exhibits that bring pop culture to life—from Game of Thrones™: The Exhibition to showcases of music, film and design. - Family-Friendly Adventure
From the classic thrills of Six Flags Over Texas to immersive experiences at Globe Life Field and the scenic trails of River Legacy Parks, Arlington offers excitement for every age and interest. - Global Flavors
Enjoy Arlington’s diverse culinary scene, featuring award-winning Texas barbecue, craft brews, and international cuisine inspired by the city’s multicultural communities. As visitors arrive from around the world, Arlington’s dining scene becomes a true global celebration. - Unmatched Accessibility & Energy
Perfectly positioned between Dallas and Fort Worth, and just 15 minutes from DFW International Airport, Arlington is easy to reach—and impossible to forget. Its walkable Entertainment District, new hotel openings, and ever-expanding attractions bring connection, creativity and community to life.
ABOUT ARLINGTON CONVENTION & VISITORS BUREAU:
The Arlington Convention & Visitors Bureau markets, sells, and promotes the city as a premier sports, business, and leisure entertainment destination to generate visitor spending, tax revenue, and jobs. With 16.3 million visitors annually and 8,500 hotel rooms, Arlington’s tourism and hospitality industry employs more than 18,000 people. The ACVB’s continued commitment to growth and development promises even more exciting transformations for the future, positioning the city as a prime destination for leisure visitors, meetings, and events. To learn more about the Arlington Convention & Visitors Bureau, visit arlington.org.
ABOUT COYNE PUBLIC RELATIONS:
Founded in 1991, Coyne PR is a leading independent public relations firm in the United States, thriving in the global communications landscape. Our firm is committed to excellence and innovation and delivers impactful strategies and creative solutions for some of the world’s most prestigious brands. Our team of more than 135 professionals, based in vibrant New York and New Jersey offices, collaborates across a network spanning 115 cities, 49 countries, and six continents, thanks to our partnership with The Worldcom Public Relations Group. At Coyne PR, we pride ourselves on navigating the complexities of a rapidly evolving media environment, ensuring our clients achieve their communication goals with precision and flair. Our work, recognized with more than 1,000 industry awards, reflects our dedication to creativity, strategic planning, and exceptional service. To discover how Coyne PR can elevate your brand’s message and connect with global audiences, visit www.coynepr.com.
