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From Campaigns to Communities: The Shift to Creator-Led Marketing and What It Means for Brands
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From Campaigns to Communities: The Shift to Creator-Led Marketing and What It Means for Brands

We all know influencer marketing isn’t new. But what we’re seeing now is a clear shift. Creators are no longer just trend-hopping TikTok dancers with ring lights. They’re becoming co-creators, collaborators, and consultants who actually help shape business outcomes. Brands that get it? They’re leaning all the way in—building long-term ...

Rethinking Scale: How Mid-Sized PR Firms Are Poised to Lead in the AI Era
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Rethinking Scale: How Mid-Sized PR Firms Are Poised to Lead in the AI Era

As generative AI levels the playing field, mid-sized PR firms are redefining what it means to lead—with agility, innovation, and impact

Coyne Public Relations Named One of PRovoke Media's Best Agencies in North America
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Coyne Public Relations Named One of PRovoke Media's Best Agencies in North America

Recognition Highlights Coyne PR’s Leadership in Creativity, Innovation, and Strategic Communications Excellence

Flowers Just Won’t Cut It? This Fruit Bouquet Packs a Flavor Punch
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Flowers Just Won’t Cut It? This Fruit Bouquet Packs a Flavor Punch

After teasing fans with a surprise Tajín partnership on April 1, Edible has officially launched a limited-time “swicy” collection that blends its signature dipped fruits, smoothies, and desserts with Tajín’s chili-lime flavor. The collection includes chile-lime fresh fruit, mini Tajín bottles, baked desserts, and even smoothies available at select Edible stores. The partnership is part of Edible's broader evolution beyond its traditional fruit arrangements, showcasing its commitment to innovation and flavor. (Client)

Food & Wine 4/3/25

Chili’s Goes After McDonald’s Again with New Quarter-Pound Burger
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Chili’s Goes After McDonald’s Again with New Quarter-Pound Burger

Chili’s is back with another bold move—this time trolling McDonald’s with a cheeky “Fast Food Financing” pop-up in NYC, where guests go through a fake loan process to get a $20 gift card and try the new Big QP burger. The activation highlights fast food inflation, offering a full 3 For Me meal (including bottomless chips and salsa) for free. The Big QP features 85% more beef than a Quarter Pounder®, taking direct aim at value-conscious diners. It’s a playful but pointed campaign that hits the sweet spot between humor and competitive messaging.

Restaurant Business 4/15/25

This Boutique Cruise Line Is Building More Luxury Ships to Journey the Caribbean, the Mediterranean, and France's Seine River
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This Boutique Cruise Line Is Building More Luxury Ships to Journey the Caribbean, the Mediterranean, and France's Seine River

Emerald Cruises is charting an ambitious course with the announcement of three new luxury vessels debuting through 2027: two ocean superyachts and the brand’s first-ever European river ship designed specifically for the iconic Seine River in France. This marks a major milestone for the brand, opening up one of Europe’s most storied waterways to its signature style of small-ship cruising. The expansion reflects the growing demand for more personalized, design-forward journeys that provide access to celebrated destinations like the Caribbean, Mediterranean and now Paris, with fewer crowds and a deeper cultural connection. With ships that feel more like boutique hotels than traditional floating resorts, Scenic Group continues to lead the shift toward elevated, immersive cruising experiences tailored to today’s discerning traveler. (Client)

Travel + Leisure 4/7/25

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