Food and beverage brands are fighting to stand out in a world of endless content, short attention spans, and ever-evolving platforms. For Millennials and Gen Z, the real craving goes beyond food and drink – they seek brands that connect, inspire, and reflect their values.
The 2025 Coyne PR Food & Beverage Trends Report: The Recipe for Relevance explores how to satisfy that craving. It’s a quick-start toolkit for understanding how younger audiences discover, engage with, and purchase food and beverages in a nonlinear, always-on world.
The report outlines the key ingredients to breaking through without being tuned out, from embracing cultural relevance to building emotional connections, from engaging both online and offline to collaborating with creators. It’s about showing up with authenticity, cultural fluency, and content that adds value — the secret recipe for turning attention into lasting brand loyalty.
In a marketplace where loyalty is earned and attention is limited, this report is your guide to staying relevant and ready for what’s next.
Here is a link to the report – we hope it provides you with great information and inspiration!
